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Wesley Chapman

@wesdchapman · cowboy, horses, motivation

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COO of @loftthirtyone Rancher @chapmansprings I hold 19 patents in tech But mostly just a guy in love with a girl @jodiejchapman

http://loftthirtyone.com/

53K followers
5 reels read
158x best outlier
27.4x typical
3.5M views in here
5 Jul 2026 newest

how they make themcalm emotion, upbeat music, pacing control, broad appeal, cowboy look, show not tell, easy flow, man holding dog

wesley chapmancowboyhorse ridingsnow ridehorsesranch lifenaturepeacefulhorse gallopingoutdoor lifefireworks mishapfireworks faildad holding dogfunny parenting momentsfourth of julyfirework explosionsummer nightteenage kidsfamily laughoutdoor fireworksgrey horsewinter ridingcountrysidehorsemanship

5 reels in the database, most viral first

1

@wesdchapman Wesley Chapman · 5 Jul 2026

158x outlier

A dad holds his dog while watching fireworks set off by his teenage son go wrong and explode everywhere.

2M views
95K likes
802 comments
0 shares
0 saves
53K followers
24s long
4.9% liked
hookPeople stop to watch because a calm dad holding a dog promises a funny story about fireworks.
  • Man holding dog. A dad stands in a hat holding a small dog.
  • Dusk setting. The sky is dimming outside near a wooden house.
  • Upbeat music. Energetic rock music begins playing right away.
  • Simple text. White letters explain that he let his teenager run the fireworks show.
  • Broad topic. Family mishaps and funny fireworks moments appeal to almost everyone.
retainViewers keep watching to see how big the unexpected fireworks explosion gets.
  • Wild outcome. The fireworks tilt over and set off a huge bright flash all at once.
  • Shown directly. You see the massive cloud of sparks and smoke right as it happens.
  • Funny reaction. The dad runs fast across the yard to get away from the sparks.
  • Pacing control. The video has 5 shots in 23.6 seconds, with a new shot about every 4.7 seconds.
  • Real props. The dog and real fireworks make the moment feel genuine.
  • Clear story. The video goes from a calm warning to chaos, running away, and then a safe finish.
  • Right duration. The 23.6 seconds duration gives enough time to enjoy the crazy moment without waiting too long.
rewardViewers feel amused and relieved after watching a crazy firework accident.
  • Big laughs. Watching the fireworks explode everywhere is funny.
  • Sense of relief. Text at the end shows everyone stayed safe.
  • Parent humor. Parents relate to how fast plans go wrong with kids.
wesley chapmanfireworks mishapfireworks faildad holding dogfunny parenting momentsfourth of julyfirework explosionsummer nightteenage kidsfamily laughoutdoor fireworks

Have kids they say…

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2

@wesdchapman Wesley Chapman · 22 Nov 2022

57.1x outlier

A cowboy shares a tribute to a special grey horse that changed his life, showing them together in all seasons.

706K views
58K likes
548 comments
0 shares
0 saves
53K followers
23s long
8.2% liked
hookA cowboy leans close to his horse in an intimate moment, making people want to hear their story.
  • Cowboy outfit. The video opens on a cowboy in chaps and a hat leaning over a grey horse.
  • Outdoor lighting. Bright natural sunlight illuminates the horse and rider in an open yard.
  • Gentle music. Soft piano music plays quietly in the background.
  • Voiceover message. A calm voice speaks about special horses that change a person's life.
  • Broad appeal. Anyone who loves animals or the countryside will connect with this moment right away.
retainBeautiful shots of riding through deep snow and open fields keep the viewer watching until the end.
  • Moving story. The voiceover shares emotional appreciation for a once in a lifetime horse.
  • Shot changes. The clip uses 9 shots in 23.3 seconds, with a new view about every 2.6 seconds.
  • Great settings. Riding through deep falling snow creates striking images that capture attention.
  • Horse gear. The cowboy wears full winter gear, chaps, and a hat that fit the cold mountain background.
  • Clear theme. The video moves smoothly from close ups to galloping shots, following the voiceover.
rewardViewers feel a deep connection to nature and a strong appreciation for animal companionship.
  • Deep emotion. The viewer feels warm and touched by the close bond between the rider and horse.
  • Peaceful feeling. Watching a horse run in the snow brings a calm and quiet feeling.
  • Inspirational tone. The video makes viewers want to build a deep trust with an animal.
wesley chapmancowboygrey horsehorse ridingwinter ridingsnow ridehorsesranch lifecountrysidehorsemanshipequinebondnaturepeacefulanimal friendshiphorseback rider

I remember the first day I saw this horse. I remember first step he took on Chapman Springs Ranch. Man how he has changed my life! I bought him to be a trail horse, not my horse, just a horse to be put in the string. Little did I know that, he would become my heart horse, and that the person who sold me him, was a con-artist and horse trader. All I knew is that first things first, he was getting a new barn name, because “Kisses” was not a name for a horse. The moment he stepped off the trailer there was something in his eyes. Something different. He instantly reminded me of myself. His eyes were strong on the surface, but tender and scared the deeper you looked into them. He didn’t want to show fear or pain, but it was there. His body language extruded power, grace and pride, but in the same stance seemed too long for compassion and love. As I do with all new horses on the ranch I took him on a walk. A walk around the ranch, through the trails, the creeks and into his new pasture he would call home. Something was different with this horse. He could feel you. You could feel him. He physically showed no weakness, yet his eyes spoke his pain. The next morning I took him on the same walk and then into the round pen. While brushing him down I noticed a small bump on his last rib on his right side. The moment I touch it his whole body shook. He turned his head and looked right at me. He didn’t kick, didn’t bite, he just exhaled. As I approached his face he literally KISSED ME. He wrapped his neck around me and ‘held’ me. I called the vet and our chiropractor. Had them both come out and do a full exam and adjustment. It was discovered that he had a serious back injury that was never addressed and may be fatal. Later I would learn, through his fame here on Instagram, that he was injured by a pervious owner ( which no one knew about until I got him ), sold as a sound horse only later to learn he was unrideable. He was then sold to the woman I bought him from as a bucking horse or a glue prospect. He was sold to me as a…. ****Continued in comments****

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3

@wesdchapman Wesley Chapman · 13 Sept 2022

27.4x outlier

A cowboy rides different horses through green forests and open fields.

339K views
32K likes
69 comments
0 shares
0 saves
53K followers
8s long
9.3% liked
hookThe striking visual of a cowboy riding a horse through deep green woods stops viewers from scrolling.
  • Cowboy look. The rider wears a cowboy hat, leather chaps, and a buttoned shirt.
  • Natural setting. Deep green trees and bright sunlight surround the horse trail.
  • Simple sound. The clip plays plain original audio that feels natural and calm.
  • No text. The video has no words on screen, letting the visual stand out.
  • Broad appeal. Horses and scenic outdoor views appeal to many viewers.
retainQuick shot changes and graceful horse movements keep viewers watching to the end.
  • Simple idea. The video shows peaceful moments of riding horses in nature.
  • Show not tell. The clip shows action shots of riding instead of explaining.
  • Calm emotion. The rider stays cool and collected while guiding the horses.
  • Fast pacing. The video has 4 shots in 8.0 seconds, cutting every 2.0 seconds.
  • Key props. Horses, saddles, and western gear make the video authentic.
  • Easy flow. Each shot moves cleanly to a new riding angle.
  • Right length. The short 8.0 seconds runtime keeps the clip fast and engaging.
rewardViewers feel a sense of calm and a desire to spend time in nature.
  • Peaceful feeling. Watching the horses walk and run creates a relaxed mood.
  • Outdoor inspiration. Viewers feel motivated to spend more time outside.
  • Western lifestyle. The clip offers a glimpse into horseback riding life.
wesley chapmancowboyhorse ridinghorseback ridingequestrianoutdoor lifestyleranch lifeforest trailnature videohorse loverscountry lifewestern wearpeaceful ridehorse galloping

Currently on a flight… …going 498 MPH. Flying 30,000 feet above granite mountains… …in a tin can that has hundreds of gallons of some of the most flammable fuel known to man. Everything is fine… 🤪 Who ever thought humans could fly around the rock at 500 MPH on a Tuesday must of been a genius and and admired by all… Oh wait… They were called crazy. Losers. Idiots and laughed at. Called the demise of our species. They were judged for their ideas, for their test flights, for their failures. But here is the crazier thing… while we judge others at a level that is just plan silly… …it’s not that judging that is ruining the future of our species. It is something so much worse. It’s us judging… OURSELVES 👨‍⚖️ We judge ourselves when it comes to… well everything. When it comes to being “perfect” enough. When it comes to failing if we try. When it comes to trying something new we have “no right” to try. We judge ourselves so hard that we don’t even do. We stall and make excuses not to live with regret. And it’s there in that lies one of the ingredients that is destroying our species. Judgement of one’s self. So… Here’s to the crazy ones. The misfits. The outcast. Those that think the impossible is possible. It’s those crazy heads that have and will shape the world. Get out of your own way. Do the thing you judge yourself the most about. Be more today than you were yesterday by simply doing what you’re talking yourself out of doing. Be your biggest cheerleader instead of your biggest critic. And remember if you fail it’s not the end… …it’s simply the beginning. #cowboy #americancowboy #cowboystyle #cowboysofinstagram #ranchlife #ranchliving #westernlife #westernliving #horsebackriding #horsesofinstagram #westernlifestyle #ranchlifestyle #idahome #montanaliving #rancher #westernstyle #pnwadventures #pnwlife #pnwlifestyle #idahodaily #cowboysandindians #motivation

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4

@wesdchapman Wesley Chapman · 15 Jan 2022

20.3x outlier

A cowboy rides horses through deep snow and open fields while reflecting on hard times.

250K views
19K likes
114 comments
0 shares
0 saves
53K followers
20s long
7.5% liked
hookA striking scene of a cowboy riding a horse through deep snow makes viewers pause.
  • Cowboy look. A cowboy in a hat and red jacket rides a white horse straight toward the camera.
  • Winter setting. Deep snow covers the ground and trees while a long cargo train sits in the background.
  • Audio track. Calming original audio plays softly over the visual scene.
  • Words on screen. There are no words typed over the video frame.
  • Broad audience. Powerful winter visuals appeal to anyone who enjoys nature clips or western views.
retainBeautiful cinematic shots of horses and snow keep viewers watching until the fade out.
  • Show not tell. The clip shows real riding in heavy snow instead of just talking about struggles.
  • Calm emotion. The cowboy looks quiet, thoughtful, and tough in every shot.
  • Pacing control. The video has 9 shots in 19.5 seconds with a new shot about every 2.2 seconds.
  • Essential props. The horses and snowy mountain backdrops create the powerful western feel.
  • Easy flow. The scenes move smoothly between fast riding and quiet moments with the horse.
  • Good duration. The 19.5-second length fits the mood without dragging.
rewardViewers feel inspired and peaceful after watching the brave cowboy in the snow.
  • Inspired feeling. People feel motivated to stay strong during hard moments in life.
  • Calming mood. Seeing snowy trees and gentle horses lowers stress.
  • Love for nature. Viewers want to visit cold mountains and ride in open fields.
wesley chapmancowboyhorse ridingsnowwestern lifestylemotivationwintermountainshorsesoutdoor lifemental strengthblizzardnaturepeacefultough timesresilienceriding

I can’t even tell you how many times I have wanted to quit in my life. Give it. Just be done. Wether it’s in business or personal. The last 2 years have tested us all. They have pushed us all to a point we never imagined we would be. All of us have struggled in one way or another. From losing loved ones to navigating our family through unprecedented times. I don’t care how “cowboy” or macho or bad ass you want to say you are… the last 2 years have tested us. Some days I feel like I’ve come out on top and other days I feel I have been beaten to a bloody end. But through it all I’ve had the voice in my head always yelling, “don’t quit, don’t surrender!” I’ve had the beautiful @jodiejchapman by my side screaming “do the dis…” I mean… “we got this!” 😎 I have a team willing to put in the work 7 days a week to get things done regardless of the task. Regardless of the ask. I have some of the most amazing mentors and a circle of influence that always pushes me to be more, do more and to give more. We are all on this rock together. All circling around the same ball of flame. All wondering how much worse it can get… but we have to remember we have only two options: Quit or don’t quit. I’m picking don’t quit. #cowboygrit #cowboywisdom #cowboy #motivation #cowboymotivation All 🎥 by the never quitting @emogoatmom

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5

@wesdchapman Wesley Chapman · 7 Jan 2022

17.9x outlier

A cowboy rides a horse through deep snow as a long train passes behind him.

221K views
24K likes
94 comments
0 shares
0 saves
53K followers
13s long
10.9% liked
hookThe contrast between a running horse and a moving train in the snow grabs attention right away.
  • Hero visual. A cowboy wearing a hat rides a grey horse straight through deep white snow.
  • Cold background. Tall trees and snowy mountains sit under a grey sky as a freight train passes.
  • Upbeat music. An energetic country song plays with a fast guitar beat.
  • Simple caption. Short text says run horse run to match the rhythm of the music.
  • Wide appeal. Snow, horses, and trains appeal to anyone who likes outdoor scenes.
retainThe viewer stays to watch the cowboy ride closer through the snow while the train rolls by.
  • Visual action. The clip shows a real cowboy riding without any long explanation.
  • Calm emotion. The cowboy rides with focus while his dog runs nearby in the snow.
  • One shot. The video stays in 1 unbroken take, lasting 13.2 seconds without any cuts.
  • Train backdrop. The moving train behind the horse makes the cold scene feel active.
  • Simple flow. The horse moves closer to the viewer step by step while the train moves across.
  • Perfect length. The short duration matches the single idea of a quick winter ride.
rewardViewers feel a sense of outdoor freedom and cool winter beauty.
  • Winter magic. The viewer enjoys the peaceful look of snowy mountains and quiet woods.
  • Country spirit. The fast music and cowboy outfit feel bold and fun.
  • Simple joy. Watching a dog and horse run in fresh snow feels cheerful and free.
wesley chapmancowboyhorse ridingwinter snowtraincountry musichorse gallopingwinter landscapesnow ridedog runningwild westoutdoor lifesnowy mountainsadventure

Run horse, run! #runhorse #run #horse #trainporn #trains #cowboy 🎥 by the conductor @emogoatmom

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