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Peter McKinnon

@petermckinnon · photography, coffee, gear

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🇨🇦 Toronto, Canada 🏴‍☠️ Alter Ego: @petespiratelife 🏞️ Official Print Editions Below ⬇️

http://petermckinnon.com

3.1M followers
6 reels read
9.8x best outlier
9.2x typical
12M views in here
5 Oct 2023 newest

how they make thembroad appeal, funny reactions, bold statement, intriguing object, atmospheric sound, fascinating machine, show and tell, casual presentation

peter mckinnonphotography tipscoffee reviewcoffeebelgian balance siphonbrewinggadgetmakerespressobaristasteamphysicsfancykitchen devicedemonstrationhow to brewhot drinksiphon coffeesocial media pressureonline feedbackphoto advicecreative burnoutphotographer lifecontent creator

6 reels in the database, most viral first

1

@petermckinnon Peter McKinnon · 9 Jul 2021

9.8x outlier

A man demonstrates how a fancy Belgian Balance Siphon brews coffee using heat, steam, and counterweights.

2.1M views
157K likes
2.3K comments
0 shares
0 saves
3.1M followers
57s long
7.4% liked
hookA bold headline and a shiny, unusual coffee machine make viewers pause to see how it works.
  • Bold statement. Big text on screen claims this is the fanciest way to make coffee.
  • Intriguing object. A shiny brass and glass gadget sits under dramatic studio lighting.
  • Atmospheric sound. Gentle music plays while a clear voice introduces the machine.
  • Broad appeal. Coffee brewing is a daily habit for millions of people worldwide.
retainClear step-by-step visuals and clever physics keep viewers watching until the final pour.
  • Fascinating machine. The brewer works like a fun science experiment with flames and balance scales.
  • Show and tell. Close up shots show every step of the brewing process as it happens.
  • Casual presentation. The speaker explains the mechanics in simple and upbeat terms.
  • Steady pacing. 18 shots across 57.3 seconds keep the video moving at a comfortable speed.
  • Essential gadget. The entire video depends on showing off this rare Belgian Balance Siphon.
  • Clear progression. Water boils, coffee brews, the flame puts itself out, and fresh coffee pours.
  • Right duration. Under a minute is just enough time to explain the full cycle.
rewardViewers feel entertained by a cool science machine and want a hot cup of coffee.
  • Visual satisfaction. Watching the balanced mechanical motion work by itself feels deeply satisfying.
  • Fun knowledge. Viewers learn about a unique historical method of making coffee.
  • Coffee craving. The steaming dark coffee poured at the end makes viewers want a fresh cup.
peter mckinnoncoffeebelgian balance siphonbrewinggadgetmakerespressobaristasteamphysicsfancykitchen devicedemonstrationhow to brewhot drinksiphon coffee

This has got to be the most hipster way to make coffee! Joking aside, this thing is pretty wild… ever seen one?! A Belgian Balance Siphon. Sheesh!

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2

@petermckinnon Peter McKinnon · 5 Oct 2023

9.8x outlier

A photographer explains why taking photos just to get likes on social media ruins the fun of photography.

2.1M views
92K likes
1.5K comments
0 shares
0 saves
3.1M followers
53s long
4.3% liked
hookThe speaker names a common trap that photographers fall into right away.
  • Long haired speaker. A man with long hair and tattooed hands leans close to the camera.
  • Simple studio space. He sits at a patterned desk in a softly lit room.
  • Clear vocal tone. He speaks directly to the viewer with strong energy.
  • Bold text overlay. Big white words appear on screen saying BANGERS ONLY.
  • Broad appeal. Anyone who posts photos online or makes art will understand this topic.
retainReal comments on screen show how changing your mindset can turn criticism into a good lesson.
  • Relatable trap. Always trying to post your best work creates too much pressure.
  • Real screenshots. Showing actual comments from followers makes his point feel true.
  • Sincere delivery. He talks with calm energy and real passion for his work.
  • Pacing and edits. The video uses 16 shots across 53.1 seconds, changing shots every few seconds.
  • Simple setup. The speaker stays at his desk without using any complex props.
  • Clear message. The idea moves easily from the main problem to a helpful solution.
rewardViewers feel free to enjoy making art without worrying about public feedback.
  • Permission to fail. Taking average photos is a normal part of getting better.
  • Shifted focus. Making art should be about joy rather than getting approval.
  • Validation for creators. Hearing a top photographer say it is okay to make mistakes feels good.
peter mckinnonphotography tipssocial media pressureonline feedbackphoto advicecreative burnoutphotographer lifecontent creatormaking artartistic freedomphoto inspiration

Social Media Has Ruined Photography - Check out the full video on YouTube!

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3

@petermckinnon Peter McKinnon · 14 Jul 2021

9.5x outlier

A man unboxes and brews coffee made from beans digested by elephants to see if it tastes good.

2.1M views
122K likes
2.7K comments
0 shares
0 saves
3.1M followers
47s long
5.9% liked
hookThe bold text on screen makes viewers stop because it claims the coffee comes from elephant poop.
  • Bold text. Big white letters claim the video shows elephant poop coffee right away.
  • Fast action. Hands stir dark coffee grounds in a drip filter.
  • Bright lights. Close shots in a dark room make the brewing pop.
  • Broad topic. Everyone knows what coffee is, so the gross origin catches attention.
retainViewers stay to find out if two hundred dollar elephant poop coffee tastes horrible or surprisingly good.
  • Curiosity gap. The viewer wants to know if expensive elephant poop coffee is actually drinkable.
  • Fast editing. 34 shots in 47.3 seconds mean a new shot lands about every 1.4 seconds.
  • Funny reactions. The creator makes funny faces when smelling the grounds and taking a taste.
  • Clear math. He counts all 267 beans to show each bean costs 74 cents.
  • Clear steps. The video shows opening the bag, counting beans, grinding, brewing, tasting, and spitting it out.
rewardViewers get a funny reaction to a super expensive and gross cup of coffee.
  • Funny payoff. Watching him spit out a forty dollar sip makes people laugh.
  • Surprising fact. Viewers learn that elephants digest coffee beans for a special blend.
  • Satisfying end. He pours the rest down the sink so no one else has to drink it.
peter mckinnonelephant poop coffeeblack ivory coffeerarest coffee in the worldcoffee reviewtasting expensive coffeefunny coffee videobrewing coffeepour over coffeecoffee beans

Elephant sh** coffee…… would you? Tag a friend that would drink this! 🐘☠️

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4

@petermckinnon Peter McKinnon · 21 Feb 2023

8.8x outlier

A photographer tests an eighty thousand dollar camera by taking a focus stacked photo of a gold Rolex watch.

1.9M views
110K likes
925 comments
0 shares
0 saves
3.1M followers
43s long
5.8% liked
hookA photographer reveals an extreme price tag right away to shock the viewer into staying.
  • Visual setup. A man sits at a wooden table next to a large black camera.
  • Dark mood. Green and red studio lights glow in the background behind him.
  • Voice over. A voice asks how much the full camera setup costs.
  • Big text. Bold white numbers flash eighty thousand dollars across the entire screen.
  • Wide appeal. High prices and fancy tech capture the interest of almost anyone scrolling.
retainThe video holds attention by demonstrating how the expensive camera takes a hyper-detailed watch photo step by step.
  • Cool technique. The photographer demonstrates focus stacking while shooting a gold Rolex watch.
  • Shot pace. The video uses nineteen shots across forty-two point nine seconds with eighteen edits.
  • Real results. Computer screens show the software combining pictures into one sharp image.
  • Essential gear. The eighty thousand dollar Phase One camera kit drives the entire experiment.
  • Simple structure. The clip moves smoothly from price reveal to camera setup to final photo.
  • Ideal timing. The short length keeps the explanation clear without wasting any time.
rewardViewers learn how focus stacking works and see an ultra-detailed photo of a luxury watch.
  • Taught something. Viewers learn how professional photographers make every depth of a photo sharp.
  • Satisfying result. Seeing the dark watch outline transform into a crisp gold image feels rewarding.
  • Awe inspired. Viewers get to see what a one hundred fifty megapixel camera can capture.
peter mckinnoncamera gearrolexphase one iq4luxury watch photographyfocus stacking tutorialphotography tipsexpensive cameraprofessional photo shootproduct photography

The sharpest camera on the planet 📌👀😱 @peter_andrew_lusztyk #rolex #daydate #phaseone #iq4

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5

@petermckinnon Peter McKinnon · 28 Feb 2022

8.7x outlier

A man shows off an expensive magnetic fidget toy that makes crisp clicking sounds.

1.9M views
154K likes
1K comments
0 shares
0 saves
3.1M followers
29s long
8.1% liked
hookThe sharp metal clicking sound right next to a microphone instantly catches viewers who like fidget sounds.
  • Loud click sound. A metal card clicks loudly right in front of a dark microphone.
  • Dark visual setting. The dark background and close view make the metal object stand out.
  • Crisp audio quality. Mechanical snapping noise fills the audio without any background noise.
  • Broad gadget appeal. Anyone who likes fidget toys or cool sounds will stop to listen.
retainFast edits and loud clicks keep viewers watching to see and hear more of the costly metal toy.
  • Simple fidget concept. Showing a magnetic toy is easy to understand without a long story.
  • Surprising price tag. Hearing that a tiny metal clicker costs 150 dollars builds curiosity.
  • Rapid shot cuts. The video uses 40 shots in 28.7 seconds to create fast visual movement.
  • Focus on sound. Sharp clicking sounds keep attention active throughout the video.
  • Clear story flow. The creator introduces the toy, states the cost, and plays the sounds.
rewardViewers get a satisfying sound experience and discover a unique magnetic fidget object.
  • Pleasant sound feel. The crisp metal clicks give a pleasant sound release.
  • Desire for gadgets. Viewers might feel a strong urge to buy the tactile clicker.
  • New product idea. Viewers learn about high end magnetic fidget tools.
peter mckinnonmagnetic fidget toyasmr click soundeveryday carrymetal slidercostly gadgetsatisfying noisedesk toy reviewtactile fidgetmetal clickeredc pocket gear

I bought a $150.00 magnet I can’t stop clicking 😳 #edc #magnet #coolstuff #everydaycarry @urbanedcsupply

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6

@petermckinnon Peter McKinnon · 21 Jul 2022

8.5x outlier

A man tries coffee pouches that go under your lip and spits brown liquid into a glass to prove they work.

1.8M views
86K likes
2.4K comments
0 shares
0 saves
3.1M followers
56s long
4.7% liked
hookThe opening frame shows dark liquid being squeezed out of a wet black pouch directly in front of the camera.
  • Gross detail. A wet black pouch drips dark brown liquid when squeezed.
  • Close look. The camera stays zoomed in tight on tattooed hands.
  • Curious sound. A voiceover starts right away talking about a strange way to drink coffee.
  • Big appeal. Anyone who drinks coffee wants to see if this weird product actually works.
retainThe creator tests the product live on camera by spitting coffee liquid into a clear glass.
  • Silly test. The creator puts a pouch in his mouth and spits brown liquid into a glass to prove it works.
  • Show not tell. Seeing liquid run down into the glass makes the product feel real and gross at the same time.
  • Funny reactions. The creator makes funny faces and shows where you can keep the small tin.
  • Medium pacing. The video has 19 shots in 56.2 seconds, with a cut about every 3.0 seconds to keep things moving.
  • Clear story. The video starts with the pouch, shows how to use it, proves it works, and ends with a quick review.
rewardViewers get a funny look at a strange alternative to drinking brewed coffee.
  • Good laughs. Seeing someone spit coffee liquid into a glass makes people laugh.
  • New knowledge. Viewers learn that coffee pouches exist as a fast caffeine fix.
  • Curiosity filled. Viewers find out if putting coffee under your lip actually turns saliva into coffee.
peter mckinnoncoffee pouchescaffeine fixstrange product testproduct reviewcoffee reviewfunny videolife hackenergy boostcoffee alternativeweird productoral caffeinespit coffee

Would you actually carry this instead of just drinking coffee like a normal human? 😂😱😳 #coffee #coffeeaddict

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