The internet’s creative director. Partner @darkroomagency Partnerships: oren@delucamediagroup.com Brand Strategy Newsletter👇🏼
https://bit.ly/m/orenmeetsworld
how they make them visual proof, right length, setting and light, cool look, busy location, upbeat voice, big title, wide audience
oren john fabric market clothing designer china travel fabric samples clothing manufacturing fashion design zhongda guangzhou material sourcing streetwear design textile market social media tips content creation meta ai trend tracking video strategy online trends content strategy creator tips viral formats trend forecasting artificial intelligence beauty trends future fashion
1 Oren John takes viewers inside a massive fabric market in China that sells every material imaginable for making clothes. hook The bold title and bustling market scenes make viewers stop to see what a designer's dream looks like. Cool look. Oren John wears sunglasses and a simple shirt while walking through a mall. Busy location. Bright lights and giant shopping signs fill a massive indoor market. Upbeat voice. Oren John speaks with high energy over background sound. Big title. The words Designer Heaven appear in big white letters across the center. Wide audience. Anyone who makes clothing or loves fashion will want to see this place. retain Fast cuts showing hundreds of colorful fabric swatches keep viewers watching until the end. Useful tour. Viewers get to see rare materials and hidden trims all in one place. Visual proof. Every material Oren John names is shown on screen right away. Real excitement. He speaks with real passion for finding unique materials. Fast cutting. The video uses 46 shots in 37.4 seconds, with a cut about every 0.8 seconds. Endless samples. Row after row of fabric swatches and buttons keep visual interest high. Clear structure. The video tours different floors and sections step by step. Right length. A length of 37.4 seconds gives enough time to show the scale without feeling slow. reward Viewers learn about a real place in China where clothes are made and feel inspired to create. Learned something. Viewers discover a huge market where clothing makers get materials. Creative urge. Designers feel inspired to start making new clothing items. Travel desire. People who love fashion want to visit this huge market themselves. Satisfied curiosity. Seeing endless choices of fabric feels fun to watch. oren john fabric market clothing designer china travel fabric samples clothing manufacturing fashion design zhongda guangzhou material sourcing streetwear design textile market
I went to Guangzhou to visit @creasegroup , who make a number of my @valuable.studios products — and they took me to Zhongda, a massive fabric market with sprawling stores in the blocks around it all dedicated to materials. A ton of info from the trip coming in next weeks newsletter! #productdesign #productdevelopment #fabric
watch on instagram 2 Oren John shows how to use Meta AI to find new trends for making popular social media videos. hook A bold claim about trend forecasting dying catches the viewer attention right away. Visual style. A man sits in front of a microphone wearing a casual jacket and hoodie. Setting and light. The room is softly lit with simple shelves behind him. Audio choice. He speaks over quiet sound in a clear, fast voice. Onscreen text. Large bold white letters at the top say Trend Hacking with white subtitles below. Target audience. This topic appeals to anyone who makes content or wants to stay on top of online trends. retain Fast edits and screen recordings show practical examples of finding trends with artificial intelligence. Practical value. The video shows real examples of using an AI app to find specific content trends. Visual support. Fast clips of knights, train rides, and phone screens show the trends he talks about. Clear energy. He speaks with high energy and confidence as he explains each step. Fast cuts. The video uses 31 shots in 57.1 seconds, changing the view about every two seconds. Phone app. Screen recordings of the AI app are key because the video does not work without them. Clear flow. He starts with a problem, introduces the tool, and shows how it works step by step. Good length. The short duration fits the fast pace of the tips without wasting time. reward Viewers learn how to find trending ideas quickly for their own videos. Useful skill. The viewer learns a new way to research video ideas using AI. Feeling smart. The viewer feels like they discovered a secret trick before others. Inspiration strike. The viewer feels ready to try new video styles and prompts right away. oren john social media tips content creation meta ai trend tracking video strategy online trends content strategy creator tips viral formats trend forecasting artificial intelligence
The most underrated tool for seeing whats trending in content and culture, anywhere in the world is @meta.ai - I asked Meta AI about everything from regional content ideas to tradeshow trends, and it does an excellent job as a personal strategy assistant. Ask it what you should do for content in a place or niche based on your profile, insights on whats happening at events or in subcultures around the world. Brands and products that showed up aren’t affiliated with Meta and are AI generated. Go check out the new upgraded Meta AI app to see! @meta
watch on instagram 3 A speaker explains why beauty standards are making people look identical and predicts futuristic tech will become the new status symbol. hook The video hooks viewers with bold text about beauty standards and a speaker making a bold claim about everyone looking the same. Speaker look. A man wearing a brown jacket speaks directly to the camera in front of green-screen images. Setting and light. Warm indoor light illuminates the speaker while background photos change behind him. Background music. Soft original audio plays smoothly under the speaker's clear voice. Text on screen. Large text says 'The Status of Hot' above photos of famous women. Broad topic. Beauty trends and pop culture forecasts appeal to a massive online audience. retain Viewers stay to see the wild examples of body tech and futuristic ideas the speaker predicts. Surprising idea. The speaker shares a wild thought about how tech will change body modification. Visual proof. Pictures of futuristic designs and trends appear as he names them. Strong delivery. The speaker talks with clear passion and strong opinions to hold attention. Moderate pacing. The video cuts 16 times across 17 shots in 58.4 seconds, changing shots every 3.4 seconds. Visual props. Photos shown on screen help viewers visualize every trend he describes. Easy steps. The thought process moves cleanly from current beauty habits to future tech. Right length. The 58.4 second runtime fits the idea without feeling drawn out. reward Viewers get a thought-provoking prediction on how technology might change beauty and self-expression. Taught something. Viewers learn about emerging tech and health trends. Sparked curiosity. Viewers think about how people might look in the future. Entertained. The quick commentary and weird pictures make for an engaging watch. oren john beauty trends future fashion transhumanism commentary video pop culture trend forecast body modification tech trends video essay beauty standards social critique
