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Nedra Glover Tawwab, Therapist

@nedratawwab · therapist, relationships

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I help people set boundaries to have better relationships. NYT Bestselling Author, Set Boundaries, Find Peace Join 150k on Substack #NedraNuggets

https://www.nedratawwab.com/instagram

1.8M followers
1 reels read
10.5x best outlier
10.5x typical
1.5M views in here
20 Dec 2022 newest

how they make themspeaker appearance, warm setting, original audio, bold text, broad topic, useful advice, direct delivery, unbroken take

nedra glover tawwabtherapistapology advicemental healthrelationship tipsself improvementcommunication skillshow to apologizepersonal growthlife advicespeaking direct

1 reel in the database, most viral first

1

@nedratawwab Nedra Glover Tawwab, Therapist · 20 Dec 2022

10.5x outlier

A therapist explains why a real apology must include taking responsibility for your actions.

1.5M views
75K likes
841 comments
0 shares
0 saves
1.8M followers
54s long
4.8% liked
hookThe video stops scrolling because a woman speaks directly to the camera about a topic everyone relates to.
  • Speaker appearance. A woman with long braided hair and a bright orange top addresses the camera.
  • Warm setting. She sits in front of a bookshelf filled with books, plants, and art.
  • Original audio. Her voice is clear, steady, and calm without background music.
  • Bold text. Big text on screen warns viewers to keep apologies that lack accountability.
  • Broad topic. Apologizing is something everyone experiences, so the message fits a wide audience.
retainViewers keep watching because the advice is practical and gives clear examples of fake apologies.
  • Useful advice. The speaker lists bad apology phrases that avoid taking real blame.
  • Direct delivery. She talks with earnest facial expressions and gestures to make her point.
  • Unbroken take. The single 53.5 second shot keeps attention on her words without any cuts.
  • Simple setup. The room background stays calm so the viewer focuses entirely on the audio.
  • Clear structure. She moves from what makes a bad apology to how to give a real one.
  • Right length. The 53.5 seconds gives enough time to deliver a complete thought without extra filler.
rewardThe viewer learns how to spot half-hearted apologies and how to offer a genuine one.
  • Taught something. Viewers learn that accountability is the main part of a real apology.
  • Reminded of habits. Viewers think about how they apologize and whether they own their actions.
  • Self reflection. The clip encourages people to wait until they are truly ready before apologizing.
nedra glover tawwabtherapistapology advicemental healthrelationship tipsself improvementcommunication skillshow to apologizepersonal growthlife advicespeaking direct

Apologize when you mean it. #nedranuggets

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