Lewis Howes

@lewishowes · podcast, life advice

Host of The School of @greatness 3x NY Times Bestseller Dream = LA 2028 Olympics in Handball 🤾‍♂️ President of 2026 USA Champions @lateamhandball 🏆

http://lewishowes.com

5M followers

8 reels read

44.2x best outlier

11.4x typical

38M views in here

6 Aug 2026 newest

how they make thembroad appeal, soft music, bold text, right length, broad topic, cute couple, soft lighting, gentle music

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8 reels in the database, most viral first

@lewishowes Lewis Howes · 30 Aug 2025

44.2x outlier

A couple reveals they are expecting twins by changing hats and showing a second ultrasound photo strip.

13M views

649K likes

19K comments

8.7K shares

8.7K saves

5M followers

21s long

4.9% liked

hookA couple hugs in front of a big green plant while wearing matching white hats.

Cute couple. A tall man in a black shirt holds a woman in a white sweater in a bright living room.
Soft lighting. Sunlight streams through a large window next to lush green leaves and acoustic guitars.
Gentle music. A slow acoustic song plays softly in the background.
Surprise message. The man wears a hat that says DAD and the woman wears one that says MOM.
Broad appeal. Baby announcements and pregnancy reveals interest viewers of all ages.

retainThe quick hat swap and second ultrasound photo keep viewers watching for the big reveal.

Clever reveal. The man takes off his hat to show a black cap that says TWINS DAD.
Visual storytelling. The woman pulls a second ultrasound strip from his back to show two babies.
Warm emotion. The couple smiles, hugs, and kisses as they share their happy news.
Single shot. The video uses 1 unbroken take over 20.6 seconds without any edits.
Simple props. The custom caps and ultrasound prints are the main parts of the story.
Easy flow. The steps are clear from the initial hug to the final surprise.
Perfect pacing. The short length keeps the excitement high without dragging.

rewardViewers feel warm, happy, and excited for the couple's big surprise.

Joyful feeling. Seeing a happy couple share twin news leaves viewers feeling cheerful.
Heartwarming moment. The gentle hug and sweet kiss feel genuine and sweet.
Creative inspiration. Viewers get a fun idea for how to announce their own pregnancy.

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Twins! We are so blessed and can’t wait to meet you. Double the joy and love ❤️❤️ Gemelos ! Nos sentimos tan bendecidos y emocionados de que ya casi llegan nuestros bebés!! ❤️❤️ @marthahigareda is going to be an amazing mother and I’m so excited to be your father! #dadlife #twins #twinsdad

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@lewishowes Lewis Howes · 7 Jul 2026

24.7x outlier

Lewis Howes explains why true wealth comes from having inner peace rather than collecting expensive items.

7.4M views

301K likes

6.2K comments

0 shares

0 saves

5M followers

45s long

4.1% liked

hookA speaker talks directly to the camera about a topic almost everyone cares about.

Main speaker. A man in a dark shirt speaks directly to the camera with confidence.
Simple studio set. Warm background lighting creates a calm mood in a quiet studio space.
Soft music. A quiet instrumental song plays under the voice to add feeling.
Bold text. Large text at the bottom highlights key phrases like inner peace is the new rich.
Universal topic. The message appeals to anyone struggling with stress or money.

retainThe steady delivery and relatable topic keep people listening until the message finishes.

Simple truth. The idea contrasts buying fancy cars and watches with feeling calm inside.
Clear explanation. He talks through the concept using plain everyday examples.
Warm delivery. His calm voice and gentle hand movements show genuine passion.
Single unbroken shot. The video uses 1 unbroken take across 45.0 seconds with no cuts.
No extra props. The focus stays entirely on his words and face throughout the clip.
Logical progression. He moves smoothly from what people want to what actually matters.
Perfect length. The duration gives enough time to make the point without dragging.

rewardViewers feel inspired to reevaluate their goals and focus more on mental well-being.

Inspiration to change. Viewers feel encouraged to prioritize mental health over wealth.
Calming feeling. The quiet tone and message leave the audience feeling at ease.
Relief from pressure. The message reminds people that they do not need fancy things to be happy.

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Why inner peace is the new rich 🙏 Do you agree? Let me know your thoughts in the comments 💛 #innerpeace #gratitude #healingjourney #abundance #inspiration

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@lewishowes Lewis Howes · 15 Feb 2025

11.9x outlier

A groom shares a heartfelt vow speech dedicated to his new wife alongside romantic clips from their wedding day.

3.6M views

110K likes

2.2K comments

0 shares

0 saves

5M followers

48s long

3.1% liked

hookViewers stop scrolling to see a glowing bride in her dress while listening to a touching speech about courage.

Pretty bride. A bride in a detailed white wedding dress looks down with a smile.
Bright room. Warm daylight fills the room through large windows behind her.
Gentle speech. Soft audio plays while a man speaks about the quality of courage.
Subtitle text. White bold captions appear at the bottom with dark shadows.
Broad appeal. True love and wedding speeches appeal to almost anyone.

retainViewers keep watching to see the emotional moments between the couple during their wedding celebration.

Sweet emotion. The groom gets teary-eyed seeing his bride walk down the aisle.
Heartfelt speech. The groom speaks about love, courage, and feeling accepted.
Visual variety. The video cuts 15 times across 16 shots, changing about every 3.0 seconds.
Romantic music. Soft guitar music plays underneath the speech to build emotion.
Clear story. The clip moves smoothly from quiet preparation to the wedding party.
Right length. At 47.9 seconds, the video feels full of emotion without dragging.

rewardViewers feel touched and inspired by the sincere connection between the bride and groom.

Warm feelings. Watching the couple kiss and smile makes viewers feel happy.
Deep inspiration. Hearing the groom talk about love inspires people to seek real connection.
Dream wedding. Viewers enjoy seeing beautiful flowers, music, and wedding outfits.

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Thank you for being a blessing in my life ❤️ Te amo and Happy Valentine’s Day @marthahigareda From: Your Husband 💍🙂 #love #valentines #wedding #mexico #mexicowedding #amor

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@lewishowes Lewis Howes · 17 Jul 2026

11.9x outlier

A podcast guest shares the most important question to ask your partner before getting married.

3.5M views

167K likes

1.1K comments

59K shares

126K saves

5M followers

55s long

4.7% liked

hookBold warning text and a serious question about marriage make the viewer stop and listen.

Visual setup. A man in a black shirt speaks with high focus in a warm studio.
Music track. Soft background music plays to make the moment feel urgent and deep.
On screen text. Bold text tells the viewer not to get engaged without asking one question.
Broad appeal. Love and long term relationships are topics that matter to almost everyone.

retainDeep relationship insights and frequent shot changes keep the viewer tuned in.

Useful idea. The guest explains why asking about past trauma helps partners understand each other.
Emotion and expression. Both speakers look earnest and listen closely to every word.
Pacing and cuts. The clip uses 14 shots across 54.6 seconds to keep the view dynamic.
Fist bump moment. A fast fist bump adds energy and highlights the strength of the point.
Clear story flow. The host asks for three key questions and the guest delivers a powerful answer.
Right clip length. The full message is delivered cleanly without any filler.

rewardViewers gain a practical question to build trust and understanding in their relationships.

Useful relationship advice. Viewers learn a specific question to ask about past hurt.
Personal insight. People reflect on how their own past experiences affect their daily life.
Inspiration for change. Viewers feel encouraged to have deeper conversations with their partner.

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The number one question to ask your partner before you get engaged or married 🤯❤️‍🩹 Bestselling author @sarahjakesroberts explains why 🙏 Will you try this? Let me know your thoughts in the comments 💭 #relationships #dating #relationshipadvice #engagement #marriage

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@lewishowes Lewis Howes · 23 Jul 2026

10.9x outlier

A podcast guest explains the three main traits that make a man attractive to women.

3.2M views

99K likes

2.7K comments

0 shares

0 saves

5M followers

50s long

3.1% liked

hookThe text on screen promises three clear traits that make men attractive to women.

Look and setting. A bald man speaks into a podcast microphone in a dark room.
Soft music. Quiet music plays in the background to make the talk feel serious.
Bold text. Big white text on screen promises three things women find attractive.
Broad topic. Relationships and dating are things almost everyone cares about.

retainThe speaker counts down three simple traits, keeping the viewer watching for the main reason.

Useful advice. The speaker lists kindness, intelligence, and the promise of future success.
Easy structure. The video lists three clear points one by one so it is easy to follow.
Slow pacing. The video has 3 shots over 49.7 seconds, changing about every 16.6 seconds.
Podcast setup. The professional studio and clear microphones make the speaker look smart.
Right length. The clip fits all three ideas into 50 seconds without feeling slow.

rewardViewers learn what traits make men attractive and get a fresh take on dating.

Taught something. Viewers learn that humor signals intelligence and kindness shows good character.
Reminded of values. Viewers are reminded that being a good person matters in relationships.
Sparked thoughts. Viewers want to join the comments and share their thoughts on dating.

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The top 3 things women find attractive in men, according to @profgalloway 🙏 What are your thoughts on this list? Let me know in the comments 💭 #relationships #dating #datingadvice #greenflags #love

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@lewishowes Lewis Howes · 6 Aug 2026

9.3x outlier

A neuroscientist explains why we pick partners who share the exact same emotional hurt as us.

2.8M views

122K likes

1.9K comments

53K shares

50K saves

5M followers

51s long

4.4% liked

hookThe opening text makes you wonder if your own love life is shaped by your hidden hurts.

Woman talking. A woman with red lipstick and black clothes speaks with a calm voice.
Warm room. The background is warm and lit like a cozy studio.
Soft music. Gentle string music plays quietly in the background.
Bold text. Big white text on screen says we attract people based on psychological wounds.
Big topic. Almost everyone cares about relationships and how we pick partners.

retainThe conversation flows quickly as both speakers share surprising thoughts on how love and stress connect.

Surprising idea. The expert explains that we match with people who have the same level of inner pain.
Real reactions. The host looks surprised and touches his head as he thinks about her words.
Frequent cuts. The camera cuts 11 times across 12 shots in 51.0 seconds, changing every 4.2 seconds.
Simple conversation. The talk stays easy to follow step by step without hard science words.
Right length. The video is 51.0 seconds long, which is just enough time to explain the idea.

rewardViewers learn a new way to look at their past and present relationships.

Taught something. Viewers learn that stress and past pain shape who they feel drawn to.
Self reflection. Viewers think about their own partners and why they chose them.
Hope for growth. The clip shows that as you heal, your relationship choices change too.

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We attract people based on our psychological wounds!? 🤯 @drtaraswart explains ❤️‍🩹 Have you experienced this in your relationships? I want to hear your thoughts and experiences in the comments 💭 #relationships #lawofattraction #manifestlove #neuroscience #dating

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@lewishowes Lewis Howes · 3 Jul 2026

8.6x outlier

A couple shares sweet moments and memories from the day they got their twin babies baptized in a church.

2.6M views

53K likes

1.7K comments

0 shares

0 saves

5M followers

28s long

2.1% liked

hookA mother speaks softly about a big family milestone, pulling viewers into a cozy personal moment.

Warm portrait. A mother with dark hair smiles warmly while speaking to the camera.
Church setting. The clip quickly shifts to the inside of a grand church filled with warm light.
Soft speech. Calm talking and peaceful background sounds create a quiet tone right away.
Clear text. White text on screen reads Getting Our Twins Baptized with cute emojis.
Broad appeal. A story about newborn babies and family love touches almost any viewer.

retainThe quick clip of real family emotions and church moments keeps people watching until the end.

Touching idea. Watching a couple celebrate their twin babies feels personal and real.
Shown not told. Clips of the baptism ceremony show the actual event happening in real time.
Real feeling. The mother tears up with happiness while holding her babies next to her partner.
Fast cuts. With 15 shots in 27.5 seconds, a new image appears roughly every 1.8 seconds.
Key objects. White baptism gowns, oil bottles, and church pews help ground the story.
Simple flow. The video moves clearly from the talk to the church service and back.
Right duration. Under thirty seconds is just long enough to share the full emotion.

rewardViewers leave feeling calm, happy, and inspired by the deep love shown in the family video.

Warm feelings. Loving looks between the parents make viewers feel happy and connected.
Family inspiration. Seeing the young family celebrate together inspires appreciation for loved ones.
Peaceful energy. Soft lighting and church scenes give the audience a calm mental rest.
Sweet joy. Watching parents hug their newborn twins creates a lighthearted mood.

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The day we welcomed them into something bigger than ourselves. 🙏 We’re not sure words can capture what this felt like. But we had to share it with you. Comment “BIRTH” for the full birth story 👀 ………………… El día en que les dimos la bienvenida a algo más grande que nosotros mismos. No sabemos si las palabras pueden describir lo que sentimos. Pero teníamos que compartirlo con ustedes. Comenten “NACIMIENTO” para leer la historia completa del nacimiento 👀

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@lewishowes Lewis Howes · 3 Aug 2026

7.6x outlier

A father in a bright yellow suit shares his biggest fear about his kids growing up.

2.3M views

90K likes

966 comments

30K shares

12K saves

5M followers

36s long

4.0% liked

hookThe bright yellow outfit and emotional music stop viewers from scrolling.

Unique outfit. A man sits in a bright yellow suit and yellow top hat.
Studio setting. Warm lamps hang behind the speakers in a quiet studio.
Sad music. Emotional violin music plays softly in the background.
Big caption. Text says every father needs to hear this with a broken heart symbol.
Broad topic. The message touches anyone who cares about family.

retainViewers stay to hear the heartwarming lesson about staying close to your children.

Heartfelt topic. The father explains why he wants to be his children's best friend.
Real emotion. The host listens with tears in his eyes and hands pressed together.
Pacing count. The video cuts 4 times across 5 shots in 36.1 seconds.
Yellow suit. The fun outfit contrasts with the serious and loving conversation.
Simple story. The point is very easy to follow from start to end.

rewardViewers feel moved and want to hold their loved ones tighter.

Deep emotion. Viewers feel touched by the honest love of a parent.
Good reminder. It reminds parents to cherish every small moment with their children.
Inspiring advice. Viewers feel inspired to be a better friend to their kids.

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Every father needs to hear this before it’s too late 💔 Creator of Banana Ball Jesse Cole reveals his biggest fear in today’s episode of The School of Greatness 🙏 Just comment JESSE & I’ll send you the full episode 💛 Can you relate to this fear? #fatherhood #parenting #dadlife #raisingchildren #father

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