all creators

Joshua Weissman

@joshuaweissman · cooking, recipes, food hacks

open on instagram

I cook food

http://youtube.com/joshuaweissman

2.4M followers
67 reels read
123x best outlier
17.9x typical
349M views in here
20 Aug 2026 newest

how they make thembroad appeal, show not tell, broad topic, fast pacing, clear steps, fast cuts, upbeat music, bold text

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67 reels in the database, most viral first

1

@joshuaweissman Joshua Weissman · 21 Dec 2025

123x outlier

Joshua Weissman reacts with disbelief to a clip of a glass pot exploding on a stove.

22M views
311K likes
4.3K comments
3.7K shares
3K saves
2.4M followers
17s long
1.4% liked
hookA glass pot suddenly bursts on screen, making viewers stop to see the damage.
  • Visual trigger. A glass pot sits on a bright gas flame on a stove.
  • Setting and mood. A home kitchen counter with a laptop in the back.
  • Audio track. Sizzling food sounds turn into a loud glass explosion.
  • Broad appeal. Anyone who cooks will want to see what went wrong.
retainJoshua's funny reaction and clear advice keep people watching until the end.
  • Clear story. A crazy disaster clip is followed by a chef reacting.
  • Show and tell. The glass shatters first, then Joshua speaks.
  • Real emotion. Joshua rubs his eyes and laughs at the bad idea.
  • Fast edits. 5 shots in 17.0 seconds keep the video moving quickly.
  • Simple idea. The video uses one clip and a fast response.
  • Short length. 17 seconds is just enough time to deliver the joke.
rewardViewers get a good laugh and a quick lesson in kitchen safety.
  • Funny laugh. Joshua makes a silly face and laughs at the fail.
  • Useful warning. Reminds people never to cook with glass on open fire.
  • Shared feeling. Makes viewers feel smart for knowing better.
joshua weissmancooking failreaction videoglass pot explosionkitchen safetyfunny chefkitchen mistakecooking mythglass cookwareviral reactionfood memecooking advice

Hey so this is not a good idea

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2

@joshuaweissman Joshua Weissman · 8 Sept 2025

116x outlier

A chef shows a weird trick to turn plain frozen fries into ultra crispy air fryer fries.

21M views
501K likes
2.7K comments
86K shares
109K saves
2.4M followers
28s long
2.4% liked
hookJoshua holds up golden fries while crunching sounds and bold text promise the crispiest air fryer fries ever.
  • Presenter look. Joshua stands in a bright kitchen with glasses and an apron holding a bowl of fries.
  • Setting and light. The kitchen is clean and brightly lit with warm wooden cutting boards.
  • Upbeat music. The retro song Green Onions plays a cool funky groove in the background.
  • On screen text. Bold white text highlights key words like the crispiest fries ever.
  • Broad appeal. French fries are loved by almost everyone so viewers naturally stop to look.
retainFast cuts and a weird cooking method keep viewers watching to see if the strange hack actually works.
  • Surprising trick. Microwaving wet fries in a covered box seems wrong but creates a crazy good texture.
  • Show not tell. Every step is shown quickly with hands on action rather than long explanations.
  • Fast video cuts. There are 27 shots in 28.4 seconds, a new shot about every 1.1 seconds, to keep the video moving fast.
  • Loud crunch sound. Hearing the snap of the fry proves the weird method really worked.
  • Easy story flow. The recipe follows a clear path from frozen bag to hot finished dish.
rewardViewers learn a cool kitchen trick and feel inspired to make super crunchy fries at home.
  • Taught a trick. You learn a simple hack to upgrade basic store bought frozen fries.
  • Made to want food. Seeing and hearing the crunch makes you want to cook fries right away.
  • Fun personality. Joshua makes a cooking experiment feel fun and energetic.
joshua weissmanair fryer french friescrispy french fries hackeasy air fryer hackscooking tricksfrozen fries upgradequick recipechef tipsfood reviewair fryer recipeskitchen hacks

Okay, I like the air fryer now I’m sorry for ever wronging it.

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3

@joshuaweissman Joshua Weissman · 25 Feb 2026

103x outlier

Joshua Weissman shows how to make a fast breakfast sandwich in five minutes using a microwave and a pan.

18M views
403K likes
2.5K comments
30K shares
73K saves
2.4M followers
29s long
2.2% liked
hookViewers stop scrolling because a friendly chef promises a tasty breakfast sandwich in just five minutes.
  • Chef host. Joshua looks right at the camera wearing glasses and a black apron.
  • Bright kitchen. The background is a clean kitchen with shelves and warm lighting.
  • Classic song. The upbeat tune Green Onions plays in the background.
  • Clear promise. He says you can make a full breakfast sandwich in five minutes.
  • Wide appeal. Almost everyone loves quick breakfast ideas they can make at home.
retainViewers stay tuned to see the clever microwave egg trick and the final melted sandwich.
  • Surprising trick. Microwaving eggs with mayonnaise creates a quick round egg patty.
  • Fast editing. The video uses 20 shots in 28.5 seconds to keep the energy high.
  • Clear steps. Every step from whisking eggs to frying meat is simple to follow.
  • Good sounds. Sizzling meat and crunching bread keep the viewer watching closely.
  • Honest result. Joshua takes a big bite at the end to show the sandwich tastes great.
rewardViewers learn a clever egg hack and feel excited to make a fast sandwich.
  • Useful trick. Viewers learn how to microwave eggs into a soft round shape.
  • Mouth watering. The melted cheese and toasted bun make viewers feel hungry.
  • Easy confidence. Anyone feels like they can make this meal in five minutes.
joshua weissmanbreakfast sandwich5 minute mealmicrowave egg trickeasy breakfastquick recipemortadellamelted cheeseegg sandwichcooking shortschef tipsfast food at home

If you have 5 minutes you can make this breakfast sandwich.

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4

@joshuaweissman Joshua Weissman · 18 Jul 2026

81.8x outlier

A chef tests three popular kitchen hacks to see if they actually work or fail.

15M views
495K likes
448 comments
25K shares
39K saves
2.4M followers
43s long
3.4% liked
hookA strange clip of a cucumber being squeezed draws you in before a chef tests the trick himself.
  • Visual opening. A hand squeezes plastic wrap around a sliced cucumber to seal it shut.
  • Chef reaction. Joshua Weissman looks up at the video in surprise inside a bright kitchen.
  • Audio track. Upbeat acoustic jazz music plays softly in the background.
  • Wide appeal. Kitchen hacks and food tricks interest almost anyone who cooks at home.
retainQuick tests and clear results keep you watching as each hack gets tested back to back.
  • Testing popular hacks. The video tests three viral food tricks that people often see online.
  • Showing the proof. Each trick is tried right on camera so you see the real result immediately.
  • Expressive host. Joshua acts curious and honest about whether each trick is worth doing.
  • Fast video cuts. The scene changes 21 times in 43 seconds, cutting about every two seconds.
  • Simple tools. He uses basic items like plastic wrap, a whisk, and a metal cookie cutter.
  • Easy structure. An icon bar at the top tracks progress through the three hacks.
  • Good length. Under 45 seconds is perfect to test three separate food ideas without slowing down.
rewardYou learn which online food hacks are actually worth trying in your own kitchen.
  • Useful tricks. You learn that rolling plastic wrap seals cucumbers and ring molds shape warm cookies.
  • Saved effort. You learn to skip using a whisk for avocado because the pieces get stuck inside.
  • Satisfying results. Watching misshapen cookies turn into perfect circles feels nice to watch.
  • Entertaining test. Watching a real chef try silly internet ideas is fun and lighthearted.
joshua weissmankitchen hacksfood trickscooking tipstesting hacksavocado hackcookie hackchef reactslife hackseasy recipesbaking tipsviral videokitchen testsquick tips

The avocado one was wild

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5

@joshuaweissman Joshua Weissman · 3 Jan 2026

79.0x outlier

A chef shows how to make a high-protein, low-calorie Alfredo pasta sauce using boiled cauliflower.

14M views
367K likes
2.1K comments
59K shares
135K saves
2.4M followers
31s long
2.6% liked
hookA chef who lost weight promises a secret recipe for guilt-free creamy Alfredo pasta.
  • Visual hook. A chef with glasses and a ponytail speaks directly to the camera in a clean kitchen.
  • Audio hook. A classic upbeat blues organ track plays softly under his voice.
  • Text on screen. Old photos of his weight loss flash across his apron as he speaks.
  • Broad appeal. Healthy comfort food and weight loss tips appeal to almost everyone.
retainRapid cuts, simple recipe steps, and a delicious result keep viewers watching until the last frame.
  • Surprising idea. Replacing heavy cream with blended cauliflower is an unexpected and clever swap.
  • Fast editing. The shot changes 32 times in 31 seconds, giving the video a quick rhythm.
  • Show not tell. Every step from chopping cauliflower to tossing pasta is shown clearly on screen.
  • Clear steps. The simple recipe is easy to follow from start to finish without getting lost.
  • Nutritional proof. Onscreen macros show high protein and low calories to confirm the benefit.
rewardViewers learn a practical cooking trick to turn a rich pasta dish into a healthy meal.
  • Useful technique. You learn how to make a rich cream sauce using vegetable purees.
  • Healthy inspiration. Seeing a real weight loss story makes healthy eating feel easy and realistic.
  • Mouthwatering visual. The final plate of glossy fettuccine makes you want to cook it immediately.
joshua weissmanhealthy alfredo pastalow calorie recipeshigh protein pastacauliflower sauce hackweight loss meal ideashealthy comfort foodeasy pasta recipechef cooking tips

High protein low calorie Alfredo. Just need 1/2lb of pasta and 1.5lbs of chicken breast for 4 servings.

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6

@joshuaweissman Joshua Weissman · 19 Sept 2025

73.7x outlier

Joshua Weissman shows three quick hacks to bake different types of chocolate chip cookies from the same dough.

13M views
446K likes
845 comments
25K shares
75K saves
2.4M followers
43s long
3.4% liked
hookJoshua holds a large clump of raw cookie dough on a spatula and promises three cookie hacks right away.
  • Visual setup. A friendly man with glasses and a mustache wearing a green apron holds up a large scoop of cookie dough on a spatula.
  • Kitchen setting. A brightly lit, clean kitchen with a warm wood counter and marble wall in the background.
  • Upbeat music. Energetic organ music starts playing immediately in the background.
  • Bold text. Big white text reading hacks appears across the bottom of the screen.
  • Broad topic. Cookies are loved by almost everyone, making baking tricks appealing to a huge audience.
retainFast cuts, clear demonstrations, and three useful baking tricks keep the viewer watching until the end.
  • Useful hacks. Each hack gives a totally different cookie texture using the exact same base dough.
  • Show not tell. Joshua demonstrates every step clearly on a wooden cutting board and in the oven.
  • Energetic host. Joshua speaks with enthusiasm and keeps a friendly smile throughout the whole video.
  • Fast pacing. The video cuts 29 times across 43.4 seconds, shifting the angle every 1.5 seconds on average.
  • Key props. Simple tools like plastic wrap, ice cream scoops, and a baking sheet make the steps easy to picture.
  • Clear structure. The video counts through three distinct hacks numbered one through three.
  • Right length. Three quick tricks fit naturally into forty-three seconds without any wasted time.
rewardViewers walk away with simple baking tricks to make better cookies at home.
  • Learned something. Viewers learn how to slice frozen dough logs, scoop giant cookies, and bang the pan for crispy edges.
  • Mouth watering. Close-up shots of fresh, warm chocolate chip cookies make viewers hungry.
  • Inspired to try. Every trick uses basic tools that viewers already have in their kitchens.
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Cookies hacks. All made with the same cookie dough, totally different results. Technique is king.

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7

@joshuaweissman Joshua Weissman · 5 Feb 2026

71.2x outlier

A popular chef reacts to a dangerous knife mistake and shows the correct way to hold food while chopping.

13M views
222K likes
3.6K comments
0 shares
0 saves
2.4M followers
16s long
1.7% liked
hookA viewer stops scrolling because a cook nearly chops off his own finger in the first three seconds.
  • Visual shock. A cook chops an onion fast while his flat fingers rest right against the sharp blade.
  • Kitchen setting. Bright lights and a simple home counter make the scene feel real and relatable.
  • Natural sound. Loud chopping noises and a sharp gasp grab quick attention.
  • Broad audience. Kitchen safety and knife skills matter to anyone who cooks at home.
retainViewers watch to the end because the creator shows a funny reaction and teaches the proper claw hand grip.
  • Relatable horror. Joshua Weissman rubs his eyes in cringe, speaking for everyone watching.
  • Clear demonstration. He compares the dangerous flat finger technique to the safe claw hold.
  • Measured pacing. The video has 3 shots in 16.4 seconds, with a new shot about every 5.5 seconds.
  • Key visual. Hand gestures clearly show how to keep fingertips hidden from the knife.
  • Simple structure. The video moves quickly from scary mistake to reaction to quick lesson.
rewardThe viewer gains an easy lesson on kitchen safety and how to protect their fingers while chopping.
  • Safety lesson. Viewers learn to curl their fingers like a claw when cutting food.
  • Shared cringe. Seeing a close call lets viewers feel relieved and amused by the response.
  • Kitchen confidence. People feel safer using knives correctly in their own homes.
joshua weissmancooking tipsknife safetyonion choppingclaw gripkitchen hackschef reactionknife skillsfood prepcutting techniquecooking tutorialhome cookculinary advice

Guys be safe please

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8

@joshuaweissman Joshua Weissman · 12 Feb 2026

59.6x outlier

Joshua Weissman cooks a soup made with a thousand cloves of garlic.

11M views
245K likes
3K comments
18K shares
6.7K saves
2.4M followers
28s long
2.3% liked
hookA huge rain of garlic cloves falls over a chef as he names the recipe.
  • Friendly chef. A man with glasses and an apron stands in a bright kitchen.
  • Big title. Bright yellow text says Thousand Cloves of Garlic in big bold letters.
  • Funny entrance. Dozens of garlic cloves fall past his face like heavy rain.
  • Broad topic. Garlic and cooking appeal to almost anyone who eats food.
retainThe fast cooking process and rich sounds keep people watching until the final taste.
  • Extreme recipe. Making soup out of a huge pile of garlic is surprising and silly.
  • Fast edits. There are 23 shots in 27.8 seconds, changing every 1.2 seconds to keep the video moving.
  • Clear steps. You see bacon crisp, garlic simmer, broth get blended, and croutons get baked.
  • Rich sounds. The sizzle of bacon and splash of broth make the food feel real.
  • Funny ending. He tastes the soup and says it needs even more garlic.
rewardViewers get a funny joke and a craving for rich garlic soup.
  • Silly joke. The punchline at the end makes people laugh about garlic.
  • Visual treat. Seeing creamy soup poured into a bowl feels very satisfying.
  • Cooking idea. Viewers learn that cooking garlic down makes it soft and rich.
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Is this enough garlic?

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9

@joshuaweissman Joshua Weissman · 22 Oct 2025

52.3x outlier

Joshua Weissman shows a simple food trick to turn any cheese into smooth nacho cheese using heartburn pills.

9.4M views
274K likes
2.4K comments
40K shares
43K saves
2.4M followers
36s long
2.9% liked
hookThe opening shot shows a gooey, warm chip dip that makes anyone want to stop and watch.
  • Friendly chef. Joshua Weissman smiles at the camera in a clean white kitchen with warm light.
  • Classic music. Fun, bouncy organ music plays in the background.
  • Big bold text. White text says BEST HACK right over the cheese dip.
  • Wide appeal. Almost everyone loves cheese chips, so the topic catches almost anyone.
retainViewers keep watching to see how standard store pills can turn hard cheese into soft sauce.
  • Surprising science. Using stomach pills to make cheese melt sounds crazy, but it works.
  • Showing the steps. Every step is shown on screen so you can see the magic happen.
  • Upbeat teacher. Joshua is energetic and excited about this kitchen trick.
  • Fast cuts. The video has 24 shots in 35.5 seconds, changing every 1.5 seconds to keep your eye busy.
  • Key tools. The glass, pills, and small pot are key because the video does not work without them.
  • Clear instructions. The steps go in order from mixing pills to melting cheese.
  • Perfect speed. The length fits the simple recipe without wasting any time.
rewardViewers learn a clever kitchen science trick they can easily try at home.
  • Smart trick. People learn how to make melted cheese sauce without buying special powder.
  • Tasty visual. Watching smooth melted cheese pour over chips is very satisfying.
  • Fun science. Viewers see how basic household items can react to make food.
joshua weissmannacho cheese hackalka seltzer cheese trickhow to make smooth cheese saucesodium citrate hackeasy nachos recipefood science trickmelted cheese dipkitchen hack tips

Nacho cheese anytime you want with whatever cheese you want.

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10

@joshuaweissman Joshua Weissman · 15 Sept 2025

52.1x outlier

A cook recreates the famous ultimate sandwich from the cartoon Adventure Time step by step.

9.4M views
691K likes
1.1K comments
35K shares
24K saves
2.4M followers
54s long
7.4% liked
hookPeople stop scrolling because a real cook is recreating a famous cartoon sandwich side by side with cartoon clips.
  • The chef look. A man with glasses, a mustache, and an apron stands in a clean marble kitchen.
  • Split screen format. An Adventure Time cartoon clip plays above while real cooking happens below.
  • Fun voiceover. He speaks in a dramatic voice that mimics the cartoon character Jake.
  • Broad audience appeal. Cartoon fans and food lovers both recognize this iconic cartoon meal instantly.
retainViewers stay until the end to see if the real sandwich looks as good as the cartoon version.
  • Silly cartoon recreation. Making a cartoon dish in real life is fun and surprising to watch.
  • Fast pacing. 27 shots in 54.2 seconds means a new shot appears about every 2.0 seconds.
  • Clear step by step. Each ingredient added matches the exact order from the cartoon show.
  • Over the top props. Blowtorches, lobsters, and blow-drying baguettes keep the visual energy very high.
  • Matching the cartoon. The final sandwich looks exactly like the cartoon version when he takes a bite.
rewardViewers get a fun nostalgia trip and a satisfying look at a real-life cartoon recipe.
  • Cartoon nostalgia. Seeing a favorite childhood show brought to life feels warm and fun.
  • Satisfying visual payoff. The finished giant sandwich looks rich, colorful, and delicious.
  • Funny performance. His silly voice acting and teary eyes make the cooking process hilarious.
  • Desire to eat. Watching a huge sandwich made from scratch makes you crave a big meal.
joshua weissmanadventure time sandwichcartoon food in real lifejake perfect sandwich recipecooking recreationfood comparisonfunny chef shortculinary reelgiant sandwich

Let’s be real, Jake from adventure time definitely has some culinary flare.

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11

@joshuaweissman Joshua Weissman · 24 Jan 2026

49.8x outlier

A chef shares three smart hacks for cooking, storing, and using rice.

9M views
251K likes
952 comments
15K shares
26K saves
2.4M followers
36s long
2.8% liked
hookThe chef promises three quick rice hacks right at the start.
  • Friendly face. Joshua stands in a bright kitchen wearing an apron.
  • Catchy music. An upbeat organ song starts playing immediately.
  • Bold text. Large white text says hacks on screen.
  • Broad appeal. Rice is a staple food that almost everyone eats.
retainFast cuts and clever tricks keep the viewer watching until the end.
  • Clever ideas. The video shows smart ways to freeze, fry, and reuse rice.
  • Visual proof. Joshua demonstrates each trick step by step.
  • High energy. The chef speaks clearly and works with enthusiasm.
  • Fast editing. The video uses 38 shots in 35.6 seconds to keep moving.
  • Useful props. A rice cooker, ziplock bags, and a wok make each step clear.
  • Easy steps. Each trick is broken down into simple actions.
  • Perfect length. The short format fits three full ideas without extra filler.
rewardViewers gain practical kitchen tricks that make rice preparation easier and more fun.
  • Taught something. Viewers learn how to shape and freeze rice for easy reheating.
  • Inspired to cook. The crispy fried rice blocks look delicious and simple to make.
  • Satisfied feeling. Seeing leftover rice turn into tasty fried rice feels deeply rewarding.
joshuaweissmanrice hackscooking tipskitchen trickscrispy ricefried ricemeal prepeasy recipeschef tipscooking hackrice cookerquick mealsfood hacksfood tipsfood prep

Rice is nice, pretty much in every format.

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12

@joshuaweissman Joshua Weissman · 14 Jul 2026

46.9x outlier

How to easily clean a burnt stainless steel pan with water and vinegar.

8.4M views
120K likes
653 comments
7.6K shares
7.1K saves
2.4M followers
15s long
1.4% liked
hookPeople stop scrolling because a wildly burnt pan looks completely ruined, but the creator promises an easy fix.
  • Friendly face. A smiling man in an apron and glasses holds a black burnt pan directly at the camera.
  • Bright kitchen. The background shows a clean, bright kitchen with wood cabinets and copper pots.
  • Original audio. He starts talking immediately with clear voiceover and no music.
  • Bold text. Red text appears on screen saying Medium-High Heat.
  • Broad appeal. Anyone who cooks has burnt a pan before and wants a simple trick to fix it.
retainViewers stay until the end to see if the burnt pan actually becomes clean again.
  • Useful trick. The cleaning tip is helpful because it uses cheap household items instead of special pan cleaners.
  • Show and tell. He shows every action on screen instead of just describing it.
  • Confident emotion. The creator speaks with calm confidence, making the chore feel fast and simple.
  • Fast edits. The video uses 9 shots in 14.7 seconds, changing shots about every 1.6 seconds.
  • Key props. The burnt pan is the main focus, and the video relies on seeing the dirty pan turn shiny.
  • Clear steps. The story moves cleanly from heating the pan to boiling vinegar, scrubbing, and rinsing.
  • Right length. The short duration fits the simple cleaning tip without extra clutter.
rewardViewers walk away with a smart trick to save a ruined pan using simple kitchen ingredients.
  • Useful lesson. You learn how to clean burnt stainless steel with just vinegar and water.
  • Satisfying result. Seeing the dark burnt crust disappear into a bright shiny pan feels deeply satisfying.
  • Money saved. You feel relieved that you do not need to buy expensive specialty cleaning products.
joshua weissmancleaning hackburnt panstainless steelvinegar trickkitchen tipscookware carehow to cleaneasy kitchen hackslife hackspan cleaninghome tipsquick clean

Clean your stainless with just vinegar, no need to buy pan cleaner

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13

@joshuaweissman Joshua Weissman · 13 Mar 2026

44.8x outlier

Joshua Weissman and Brie Larson share four easy hacks to make fluffier, rounder, and faster pancakes at home.

8.1M views
287K likes
1.8K comments
39K shares
51K saves
2.4M followers
43s long
3.6% liked
hookA popular chef and a famous actress announce four simple pancake hacks with high energy.
  • Friendly faces. Joshua Weissman and actress Brie Larson stand side by side in a bright kitchen.
  • Clear text. Bold words on screen say hacks and pancakes right away.
  • Upbeat music. The iconic tune Green Onions plays softly in the background.
  • Broad appeal. Pancakes are a breakfast food almost everyone knows and loves.
retainFast cuts, clear visual proof, and playful guest chemistry keep viewers watching every tip.
  • Numbered tips. Large numbers introduce each hack so the video is simple to follow.
  • Visual proof. They show mayo in batter and tear open a fluffy pancake to prove it works.
  • Fun energy. Brie Larson brings playful excitement while Joshua explains the science.
  • Fast pacing. The video uses 26 shots in 43.4 seconds, changing about every 1.7 seconds.
  • Easy structure. Each hack clearly shows the input, the process, and the neat result.
rewardViewers learn quick kitchen tricks that make homemade pancakes softer, rounder, and easier to store.
  • New trick. You learn that adding mayonnaise makes pancake batter softer and more tender.
  • Better shape. You learn to rest your batter and use a ring mold for perfect thick circles.
  • Time saving. You learn that freezing pancakes and reheating them in a toaster works great.
  • Kitchen joy. Watching friends bake together makes home cooking feel fun and doable.
joshua weissmanbrie larsonpancake hackscooking tipsbreakfast recipeseasy breakfastpancake battermayonnaise hackring mold pancaketoaster pancakeskitchen tricksfluffy pancakes

Pancake hacks are really just life hacks

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14

@joshuaweissman Joshua Weissman · 17 Apr 2026

42.6x outlier

Joshua Weissman shows how to make a giant crispy chip out of pureed chicken breast and baking soda.

7.7M views
142K likes
1.1K comments
20K shares
16K saves
2.4M followers
27s long
1.9% liked
hookA chef holds up a giant crispy chip and claims it has 100 grams of protein.
  • Chef host. Joshua Weissman stands in a clean kitchen wearing round glasses, holding a giant flat chip.
  • Bright room. The setting is a bright kitchen with marble walls and copper pans hanging behind him.
  • Clear voice. The original audio features his clear and energetic voice speaking right to the viewer.
  • Big text. Bold text says 100G PROTEIN directly over the massive chip.
  • High appeal. High protein food ideas appeal to gym fans, home cooks, and curious viewers.
retainSimple cooking steps show how raw chicken turns into a huge crispy chip in under thirty seconds.
  • Surprising idea. Making a chip from chicken breast sounds strange and creates quick curiosity.
  • Action steps. The video shows blending, rolling, and baking the chicken rather than just talking.
  • Honest reaction. The host tries the chip on camera and gives a funny, honest taste test.
  • Fast editing. The clip has 21 shots in 26.7 seconds, switching shots every 1.3 seconds to stay fast.
  • Kitchen tools. A food processor and rolling pin show the exact steps to recreate it at home.
  • Easy steps. The recipe follows a simple order from raw meat to blended paste to baked snack.
  • Right timing. The brief video delivers the full concept without wasting any extra time.
rewardViewers walk away with a funny and surprising new way to cook high protein snacks.
  • Mild shock. Viewers are surprised that pureed chicken can turn into a thin crispy sheet.
  • Fun idea. Fitness fans get a creative alternative to protein powder shakes.
  • Taught something. Viewers learn that baking soda helps smooth out blended meat into a paste.
  • Simple laugh. Seeing his honest reaction to eating a plain meat chip is funny.
joshua weissmanprotein chipchicken chip recipehigh protein snackgym foodlow carb snackeasy chicken recipefood processor hackbaking soda chickenguacamole dipfunny food recipe

I didn’t know you could get 100g protein in one chip until today

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15

@joshuaweissman Joshua Weissman · 3 Jun 2025

39.6x outlier

A chef builds a real burger following SpongeBob's exact cartoon order and gives it a final score.

7.1M views
421K likes
524 comments
7K shares
11K saves
2.4M followers
22s long
5.9% liked
hookPeople stop scrolling because they recognize the famous SpongeBob cartoon order right away.
  • Look and feel. A chef with round glasses and an apron sits at a wooden counter.
  • Setting and light. The bright kitchen has copper pots hanging neatly in the back.
  • Sounds and music. SpongeBob's cartoon voice talks over funny show audio.
  • On screen graphics. A SpongeBob video plays on top of the chef.
  • Broad audience. SpongeBob is known by millions of people across all ages.
retainViewers stay until the end to see how the cartoon burger tastes in real life.
  • Silly fun idea. Making a cartoon meal in real life keeps people curious.
  • Show not tell. The video shows the burger being built step by step without extra talk.
  • Funny faces. The chef makes funny cartoon reactions while taking a bite.
  • Fast shot changes. There are 8 shots in 22.2 seconds, with a new shot about every 2.8 seconds.
  • Key props. The fresh burger ingredients and cartoon video make the match clear.
  • Simple story line. The order is taken, built, eaten, and scored in order.
  • Right length. At 22.2 seconds, the clip finishes quickly without wasting time.
rewardThe viewer gets a fun wave of nostalgia and learns if the burger setup works.
  • Nostalgic feeling. Viewers recall fond memories of watching SpongeBob as kids.
  • Visually satisfying. Watching a thick burger get stacked neatly feels good to see.
  • Curiosity solved. People learn that the cartoon ingredient order actually tastes decent.
joshua weissmankrabby pattyspongebobreal life cartoon foodburger recipeburger assemblycooking challengecartoon cookingfast foodfood reviewchef reviewviral burger

No there’s no crabmeat in it.

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16

@joshuaweissman Joshua Weissman · 1 Apr 2026

37.2x outlier

A chef shares silly kitchen tips that make fun of bad life hacks.

6.7M views
300K likes
3.7K comments
35K shares
5K saves
2.4M followers
26s long
4.5% liked
hookA friendly chef promises powerful kitchen hacks while upbeat music plays.
  • Friendly host. A chef in a green apron and glasses speaks straight to you.
  • Bright kitchen. The room is clean and bright with shiny copper pots hanging behind him.
  • Upbeat music. Cool organ and guitar music plays right away.
  • Bold text. Big white words pop up on screen to grab your eye.
  • Broad topic. Kitchen tips interest anyone who cooks or likes food.
retainPeople watch until the end to see what funny kitchen trick comes next.
  • Funny jokes. The video mocks useless kitchen tips in a playful way.
  • Visual humor. He shows the joke using real food and pots instead of just talking.
  • Serious acting. He keeps a calm face while doing silly things like staring at water.
  • Fast cuts. There are 17 shots in 25.8 seconds to keep things moving fast.
  • Simple props. Pans, raw steak, oven knobs, and burnt cookies make each joke clear.
  • Clear order. Numbered labels show when each new tip starts.
  • Short duration. The quick speed keeps the jokes fresh and fun.
rewardThe viewer leaves feeling happy and amused by the silly kitchen humor.
  • Good laugh. The video makes people chuckle at silly life hacks.
  • Relatable feeling. It pokes fun at everyday habits like waiting for water to boil.
  • Fun break. The light humor offers a quick moment of joy.
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Possibly the most important cooking hacks of your life

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17

@joshuaweissman Joshua Weissman · 30 Jan 2026

35.0x outlier

How to cook crispy salmon in a pan without sticking by using parchment paper.

6.3M views
134K likes
1.1K comments
16K shares
11K saves
2.4M followers
31s long
2.1% liked
hookA chef promises a simple pan trick that stops fish from sticking.
  • Friendly face. Joshua Weissman stands in a bright kitchen wearing glasses and an apron.
  • Fun music. Classic upbeat music plays immediately.
  • Bold promise. He holds a raw salmon fillet and says how to keep it from sticking.
  • Wide appeal. Anyone who cooks fish wants to fix this common problem.
retainFast steps, crisp sounds, and an easy cleanup keep you watching until the end.
  • Useful trick. Cooking fish directly on paper looks strange but works well.
  • Clear steps. He shows how to oil the pan, add paper, and flip the fish.
  • Fast pacing. The video has 15 shots in 31.0 seconds to keep you engaged.
  • Satisfying proof. He scratches the crispy skin and wipes the pan clean easily.
rewardYou learn a smart cooking technique that saves messy cleanup.
  • New skill. You learn how to get extra crispy fish skin without sticking.
  • Satisfying crunch. Hearing the crisp skin sound is pleasant to watch.
  • Easy cleanup. Seeing the dirty pan wipe clean instantly feels rewarding.
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The parchment paper fish hack that restaurants use

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18

@joshuaweissman Joshua Weissman · 14 Sept 2024

31.7x outlier

Joshua Weissman shows how to make an extra thick and crunchy bacon lettuce tomato sandwich from scratch.

5.7M views
219K likes
1.8K comments
74K shares
44K saves
2.4M followers
38s long
3.8% liked
hookThe creator holds a massive, juicy sandwich cut in half to grab your attention right away.
  • Huge sandwich. A person holds a giant sandwich loaded with thick bacon and crispy green tomatoes.
  • Bright lighting. Clean light fills the wood kitchen counters and makes the fresh food look delicious.
  • Upbeat music. James Brown's song Super Bad plays loudly to give the intro high energy.
  • Bold text. Large white letters at the bottom claim this is the greatest BLT of all time.
  • Broad appeal. Anyone who enjoys eating sandwiches or watching quick food videos will stay to watch.
retainQuick cuts and satisfying cooking sounds keep you watching until the sandwich is finished.
  • Fast pacing. There are 48 shots in 38.2 seconds, switching every 0.8 seconds to keep your attention.
  • Showing not telling. The video shows slicing bacon, blending mayo, and frying tomatoes without slow talking.
  • Crispy sounds. Loud sizzling bacon and crunchy bread slices make the cooking process fun to hear.
  • Simple story. Each ingredient is prepared step by step before being stacked together neatly.
  • Tasty payoff. The creator takes a big bite at the end to prove how good the sandwich turned out.
rewardYou get an exciting food video that leaves you hungry for a delicious sandwich.
  • Mouth watering. You feel a strong craving for a thick, warm bacon sandwich.
  • Fun energy. The upbeat song and snappy cuts leave you feeling happy and entertained.
  • Easy ideas. You learn cool tricks like making homemade garlic mayo and frying tomatoes.
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BLT but better

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19

@joshuaweissman Joshua Weissman · 28 Jul 2026

29.6x outlier

A chef cooks three fancy dishes one by one to see if a baby likes them.

5.3M views
340K likes
1.2K comments
27K shares
16K saves
2.4M followers
43s long
6.4% liked
hookA chef offers high-end cooking to a baby judge sitting in a high chair.
  • Cute baby focus. A baby sits in a high chair next to a chef in an apron.
  • Bright warm setting. The kitchen has warm wooden cabinets filled with spice jars and soft light.
  • Simple natural sound. Natural kitchen cooking noises and baby sounds set a light tone.
  • Big audience appeal. Food videos with cute baby reactions appeal to almost everyone.
retainViewers keep watching to see which course the baby judge accepts or rejects.
  • Game structure. Three emoji courses create a three-round challenge that keeps viewers guessing.
  • Showing over telling. Fast cuts show the cooking process and baby reaction without extra talking.
  • Expressive reactions. The chef acts serious while the baby makes blunt food judgments.
  • Rapid visual rhythm. The video uses 60 shots across 43.4 seconds, changing every 0.7 seconds.
  • Essential baby judge. The baby acts as the ultimate judge for every dish made.
  • Clear narrative flow. Each round follows a clean sequence from cooking to tasting.
  • Ideal video length. The 43.4 second duration gives enough time for three full dishes without dragging.
rewardViewers enjoy a fun cooking challenge with cute baby reactions.
  • Playful mood. Seeing a fancy chef cook fine dining for a baby feels silly and fun.
  • Visual satisfaction. Watching colorful ingredients turn into beautiful meals satisfies the eyes.
  • Cute surprise. The baby's honest reaction gives a sweet laugh at the end of each course.
  • Creative cooking ideas. Viewers see how basic baby ingredients can look fancy.
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I guest I’m his private chef now

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20

@joshuaweissman Joshua Weissman · 13 Jan 2026

29.0x outlier

A chef shows four easy tips to make chocolate chip cookies much softer and tastier.

5.2M views
190K likes
551 comments
26K shares
47K saves
2.4M followers
29s long
3.6% liked
hookThe video stops viewers instantly by showing hot melted butter and chopping chocolate with a bold text promise.
  • Quick visual. Melted butter simmers in a pot on a stove.
  • Kitchen setting. Bright lights fill a clean kitchen counter.
  • Classic music. An upbeat retro organ tune plays softly.
  • Bold text. Big white text says hacks at the bottom.
  • Broad topic. Almost everyone loves eating chocolate chip cookies.
retainViewers stay until the end to discover all four simple baking tricks for perfect cookies.
  • Useful tips. The creator shows real baking tricks that anyone can do at home.
  • Showing tricks. He shows each step clearly instead of just talking about it.
  • High energy. His confident movements keep the viewer interested.
  • Fast pacing. The video has 19 shots in 29.2 seconds, with a new shot about every 1.5 seconds.
  • Key ingredients. Chocolate bars and dough act as main props for each tip.
  • Clear steps. The four numbered tips are very easy to follow.
  • Short format. The short length fits four quick tips without wasting any time.
rewardViewers walk away with clear baking tips and a strong urge to bake cookies.
  • Simple knowledge. Viewers learn why chopped chocolate works better than chips.
  • Tasty visuals. The sight of melted chocolate inside warm cookies feels very satisfying.
  • Baking confidence. Viewers feel ready to make better cookies at home.
  • Sudden craving. The final soft cookie pull makes viewers want a warm treat.
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I haven’t used chocolate chips in my cookies for probably 10 years now.

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