CEO of GYM POSITIVITY Owner: @taste_flavorco @ryse @drinkryse 📧 : joey@joeyswoll.com
https://tasteflavorco.com
how they make thembroad appeal, right length, key props, upbeat music, show not tell, clear story, easy story, bold text overlay
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1A fitness creator tries out a posing tip that an older gym woman gave to a young bodybuilder.
hookA young bodybuilder gets posing advice from an older gym woman, making viewers curious to see if her tip actually works.
- Young fit guy. A young muscular guy in a gym tank top stands in a bright workout center.
- Older gym mentor. An older woman in gym clothes points to his arm and shows him how to push his tricep against his chest.
- Original audio. The woman speaks clearly as she helps him position his arm.
- Text on screen. Captions show the social media handle and text praising the gym community.
- Broad appeal. Everyone loves wholesome gym moments where older people share wisdom with younger lifters.
retainThe video keeps people watching by showing a famous bodybuilder immediately trying the older woman's tip himself.
- Surprising tip. The advice turns out to be real and helpful for flexing muscle properly.
- Show not tell. Joey Swoll does not just talk about the tip, he stands up and demonstrates it on camera.
- Warm emotion. Joey smiles with excitement and pride as his muscles pop out using her trick.
- Pacing speed. The video has 2 shots in 19.3 seconds, with a new shot about every 9.7 seconds and a cut at 9.3 seconds.
- Key props. The gym background and lighting make the muscle flex look huge and real.
- Clear story. First we see the advice, then we see a pro put it into action right away.
- Right length. The short clip delivers the advice and the reaction without wasting any time.
rewardViewers feel inspired by a sweet gym moment and learn a useful bodybuilder flexing trick.
- Wholesome feeling. The viewer feels happy seeing older and younger gym members supporting each other.
- Learned a trick. Viewers learn how pushing your arm against your chest makes your muscles look bigger in photos.
- Fun motivation. Joey Swoll's big smile makes flexing in the gym look fun and welcoming.
- Community love. Viewers are reminded that the gym can be a friendly place for all ages.
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Granny putting us all on game! She looks amazing! This is the gym culture we LOVE to see. ❤️
watch on instagram2Joey Swoll gets angry at teenagers who swerve their bikes near a little girl to scare her for social media.
hookThe opening clip shows bike riders swerving dangerously close to a scared young girl on a path.
- Shocking action. A bike rider pulls a wheelie and swerves right into a family walking down a lane.
- Real setting. The clip happens outside on a sunny bike path near palm trees.
- Natural sound. You hear voices and bicycle tires without any background music.
- Broad audience. Anyone who hates dangerous bullies on public paths wants to see what happens next.
retainJoey Swoll speaks with intense anger against online bullies who risk hurting innocent people.
- Strong emotion. Joey is truly angry as he calls out the bike riders for scaring a child.
- Clear point. He explains why swerving into strangers for video views is wrong and dangerous.
- Simple shot count. The video uses 2 shots in 45.7 seconds, changing shot about every 22.9 seconds.
- No extra props. Joey speaks directly to the camera from inside his parked truck.
- Easy story. The video starts with the bad behavior and ends with Joey calling them out.
- Right length. The video is 45.7 seconds long, which gives Joey enough time to express his anger clearly.
rewardViewers feel satisfied seeing someone stand up for a scared young girl against public bullies.
- Justice felt. Viewers feel glad that someone with a big voice called out bad behavior.
- Moral support. People who hate bike swerve pranks feel understood and supported.
- Shared frustration. The video lets viewers vent their anger at reckless social media stunts.
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You’re going to do this to the wrong person one day and we ALL can’t wait to see that video! 😡
watch on instagram3Joey Swoll calls out two people who filmed a video in a public bathroom and tried to make him look bad for asking them to leave.
hookViewers stop scrolling because they see a dramatic conflict involving a famous fitness creator being accused of being angry.
- Bold text overlay. The clip starts with a screenshot accusing Joey Swoll of being mad.
- Unusual setting. A young couple poses in a dim bathroom mirror while Joey walks past in the background.
- Loud music clip. Music plays over the Instagram story before cutting to Joey speaking in an airport.
- Broad audience reach. Anyone who uses public gyms or dislikes social media clout chasing relates to the topic.
retainViewers stay to hear Joey set the record straight and defend common courtesy in public spaces.
- Clear explanation. Joey explains he just wanted to use the men's room without a photoshoot in his way.
- Direct eye contact. He looks straight into the camera with intense expression and speaks with conviction.
- Simple shot structure. The video uses 2 shots in 42.0 seconds with a single cut at 8.4 seconds.
- Easy story flow. The clip shows the accusation first and then delivers a snappy counter argument.
- Right video length. The 42.0 seconds length gives just enough time to explain his side without dragging.
rewardViewers feel satisfied seeing bad social media behavior get called out directly.
- Sense of justice. Viewers like seeing people held accountable for filming in private spaces.
- Validation for gymgoers. People feel backed up about wanting privacy in shared restrooms.
- Satisfaction from irony. Viewers enjoy the irony of clout chasers picking a fight with a creator known for gym etiquette.
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The irony of you trying to do this to the one person on the internet that calls out this nonsense!
watch on instagram4Joey Swoll pretend-scolds a woman for looking at a man in the gym, before revealing it is just a joke.
hookA viral gym clip of a woman staring at a guy catches the viewer's attention right away.
- Funny gym clip. A woman sits in a gym holding a cup while looking closely at a man lifting weights.
- Dramatic music. Loud music plays in the gym video to make the moment seem tense.
- Clear video overlay. The viewer sees the Instagram Reel buttons and a funny caption on screen.
- Broad appeal. Anyone who goes to the gym or likes funny viral clips will want to watch.
retainThe surprise turn from serious lecturing to playful praise keeps people watching to the end.
- Fun plot twist. Joey pretends to be angry at the woman before admitting he is only joking.
- Fast shot changes. There are 7 shots in 47.8 seconds, with a new shot about every 6.8 seconds.
- Strong facial acting. Joey switches from a stern lecture face to a wide smile.
- Simple car setting. Joey talks directly to the camera from his car in a red jersey, keeping it authentic.
- Easy story flow. The video moves clearly from the gym clip to Joey's fake anger and then the real message.
- Perfect video length. The timing is short enough to land the joke without dragging.
rewardViewers enjoy a good laugh and feel positive about friendly gym culture.
- Hearty laugh. People get a chuckle out of Joey making fun of his own serious persona.
- Warm feeling. Viewers feel good seeing fitness folks having fun together.
- Friendly message. The clip reminds everyone that gym humor should be light and fun.
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5Joey Swoll praises a helpful gym member who spotted a bench presser without being asked.
hookA viral reel of a man helping a woman bench press catches attention right away.
- Visual setup. A woman with blonde hair loads a barbell in a brightly lit gym.
- Gym setting. Metal cages and workout equipment fill the bright gym background.
- Upbeat music. Energetic hip hop music plays over the opening gym clip.
- Onscreen text. Bold text says why we love gym bros with emoji icons.
- Broad appeal. Helping others in public appeals to almost anyone who uses a gym.
retainViewers stay to hear Joey Swoll speak about kindness and community in the gym.
- Kind story. The video shows a stranger helping someone bench press with no fuss.
- Warm feeling. Joey speaks with genuine warmth and respect for both gym members.
- Fast pacing. There are 25 shots in 58.9 seconds, with a new shot about every 2.4 seconds.
- Onscreen comment. A screenshot of a comment reveals the helpful guy's real name.
- Clear structure. First it shows the gym clip, then Joey gives his reaction and praise.
- Right length. Under one minute is the perfect length to share a wholesome message.
rewardViewers walk away feeling inspired by wholesome gym culture and community.
- Positive feeling. The video leaves viewers feeling warm about human kindness.
- Gym inspiration. People feel motivated to look out for others during workouts.
- Sense of community. Viewers are reminded that the gym can be a safe and friendly place.
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6Joey Swoll laughs at a famous strongman who dressed up as him to mock his gym videos.
hookA bold text box and a weird gym clip force viewers to stop and see what happens next.
- Visual punch. A woman sitting on a barbell in a gym catches your eye right away.
- Bright setting. The gym is bright and full of red walls and black exercise machines.
- Upbeat music. Gentle music plays in the background of the gym clip.
- Clear text. Bold text at the top says Joey Swolls alter ego is coming.
- Broad appeal. Anyone who likes fitness clips or viral jokes will stop to watch.
retainThe funny parody and genuine laugh keep viewers watching all the way through.
- Silly parody. A big guy pretends to be Joey and sniffs a metal bar while talking.
- Show not tell. The joke is shown through funny acting instead of being explained.
- Big emotion. The actor stays serious while Joey breaks down in real laughter.
- Shot pacing. There are 3 shots in 55.2 seconds with a cut about every 18.4 seconds.
- Key props. A fake bald cap, sunglasses, and a metal bar make the joke work.
- Easy story. You see the gym clip first, then the fake Joey, then Joey laughing.
- Right length. Fifty five seconds gives enough time for the full joke and reaction.
rewardViewers get a good laugh from a friendly joke between two famous fitness stars.
- Funny payoff. Seeing Joey laugh uncontrollably at his friend is pure entertainment.
- Friendly vibe. It shows two famous gym creators joking around with each other.
- Great joke. The actor sniffing the barbell is silly and memorable.
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7Joey Swoll reacts to a sweet gym video of two athletes with Down syndrome smiling at each other.
hookPeople stop scrolling because a woman in bright pink gym clothes hides her face in sweet excitement while a pop song plays.
- Bright fitness look. A woman with two hair buns wears a bright pink workout top inside a bright gym.
- Upbeat pop song. A famous pop song starts playing right away to set a fun mood.
- Bold text overlay. White text across the screen says your gym crush just walked into the gym.
- Big audience pull. Almost anyone who goes to a gym or likes romance can relate to having a crush.
retainPeople watch to the end because the sweet gym story leads into an encouraging message from Joey Swoll.
- Cute romance story. The woman catches a glimpse of a handsome shirtless man who flexes and smiles back at her.
- Heartwarming visuals. The video shows real smiles and a photo of Joey posing in the gym with the male athlete.
- Warm video pacing. There are 11 shots in 44.9 seconds, which keeps the clip moving easily without rushing.
- Positive gym message. Joey praises both athletes for being an inspiration to everyone in the gym.
rewardThe viewer feels warm, happy, and inspired by the sweet connection between the two athletes.
- Heartwarming feeling. Seeing two people share a sweet smile at the gym makes viewers feel happy.
- Feeling inspired. The athletes show that fitness and gym culture belong to everyone.
- Sense of community. Joey reminds people to support and uplift others who work hard at the gym.
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8Joey Swoll calls out a young woman for mocking an older man at a club and teaches her a lesson on kindness and grammar.
hookThe opening video immediately grabs attention by showing a young woman mocking an older man at a club.
- Young woman smiling. A young woman films herself smiling inside a dimly lit club.
- Dark club lighting. Flashing red and dim club lights fill the background.
- Loud club beat. Fast party music plays loudly in the background.
- White text overlay. Bold white text at the top reads a joke about an older man.
- Broad social topic. Respecting older people and calling out online bullying appeals to almost everyone.
retainJoey Swoll keeps viewers watching by giving a passionate speech about respect and adding a funny joke at the end.
- Calling out disrespect. Joey defends an older man who was just trying to enjoy his night out.
- Direct speech to camera. Joey looks right into the camera with strong emotion and conviction.
- Pacing and shot cuts. The video has 6 shots in 56.1 seconds, changing shots about every 9.3 seconds with cuts at 6.2s, 7.2s, 9.9s, 44.6s, and 45.6s.
- Hot sauce prop. A bottle of hot sauce explains the red mark on his face and adds humor.
- Clear story flow. Joey first corrects her spelling, then defends the man, and finishes with a silly confession.
- Well matched length. The 56-second video gives Joey enough time to make his point without dragging.
rewardViewers feel satisfied seeing someone stand up for an older man and get a good laugh at the ending.
- Feeling of justice. Viewers feel glad that someone stood up to online bullying.
- Reminder to be kind. The message reminds people to respect others no matter their age.
- Funny light ending. Finding out the red mark on his lip was hot sauce makes viewers laugh.
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Just because he’s older doesn’t mean he can’t go out and have fun too! You’ll be old one day.
watch on instagram9Joey Swoll praises a young man for asking an older gym member how to do a tough exercise instead of judging him.
hookA young man watching an older gym-goer raises curiosity about gym kindness and learning new exercises.
- Strong setup. A muscular young man stands in a gym next to an older man on an incline bench.
- Bright lighting. The gym is filled with workout machines and bright overhead lights.
- Soft background music. Low background music plays softly under the real gym audio.
- Bold text. Big white text across the video says why you should not judge people in the gym.
- Broad topic. Gym etiquette and kindness appeal to anyone who works out or likes positive videos.
retainA heartwarming gym interaction followed by a positive speech keeps viewers watching to the end.
- Clear story. A young man asks an older man about an exercise, tries it himself, and finds out it is very hard.
- Shown not told. The video shows the real struggle on the young man's face as he tries the workout.
- Genuine emotion. The older man smiles warmly while coaching the younger man through the rep.
- Steady pacing. The clip cuts 22 times across 23 shots in 58.5 seconds, changing shots every 2.5 seconds.
- Key props. Dumbbells and gym benches make the setting feel real and clear to understand.
- Good length. The clip gives enough time to see the workout lesson and hear a uplifting message.
rewardViewers walk away feeling inspired to be humble and open to learning from others at the gym.
- Warm feeling. Watching people support each other creates a strong sense of togetherness.
- Good lesson. Viewers learn not to judge older people who have years of workout experience.
- Fitness motivation. Seeing a unique exercise makes people want to try new moves in their workouts.
- Positive mindset. A message about kindness and respect leaves viewers feeling happy and upbeat.
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10Joey Swoll reacts to a funny video of a gym member running away from a spider.
hookPeople stop scrolling to see a gym member panic and fall off a chest press machine.
- Gym scene. A guy lies on a chest press machine in a dark gym.
- Sudden reaction. The guy spots a small spider, drops the weight, and rolls off the bench in fear.
- Funny caption. Bold text says the spider was trying to get big at the gym.
- Wide audience. Anyone who fears spiders or likes funny gym videos will stop to watch.
retainViewers keep watching to see if Joey Swoll will scold the gym bro or laugh at him.
- Stern talk. Joey pretends to be mad at the guy for not letting the spider use the bench.
- Playful twist. At the end, Joey laughs and admits he would run away from a spider too.
- Pacing style. The video has 2 shots in 50.1 seconds, with a new shot about every 25.1 seconds.
- Car setup. Joey talks directly from his car seat, keeping the focus entirely on his face.
- Simple story. The video shows the funny clip first, then Joey gives his funny commentary.
rewardViewers laugh at the unexpected joke and feel comforted knowing everyone fears spiders.
- Surprise punchline. The shift from a lecture to a silly confession creates a big laugh.
- Shared feeling. Viewers relate to the fear of spiders, even inside a gym.
- Lighthearted fun. The clip makes gym culture feel friendly and funny.
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11Joey Swoll calls out a gym-goer for slamming equipment and bragging about getting kicked out.
hookThe loud clanging of a barbell and bold text make viewers stop to see why a lifter got kicked out of the gym.
- Loud action. A man in a gym slams a barbell onto metal safety arms.
- Bright lighting. The gym is bright and full of red workout machines.
- Metal banging sound. The loud noise of steel hitting steel grabs your attention right away.
- Bold screen text. Big white and red text boxes tell you to wait for part two and a stitch.
- Wide audience. Anyone who goes to the gym or dislikes rude people will want to watch.
retainViewers stay to hear Joey Swoll break down the real cost of gym gear and explain why the kickout was fair.
- Strong message. Joey Swoll defends gym equipment and calls out bad behavior.
- Showing first. The video shows the bad gym move before Joey explains why it is wrong.
- Serious emotion. Joey speaks with calm anger directly to the camera.
- Two simple shots. The video has 2 shots over 54.1 seconds, with a shot change every 27.1 seconds and a cut at 9.9s.
- Fitness gear. Joey wears a Gold's Gym shirt while talking inside his truck.
- Easy storyline. The story moves cleanly from a bad workout clip to a direct lesson.
- Good length. The 54.1 second duration gives Joey time to explain the cost of gym equipment.
rewardViewers gain a clear lesson on gym etiquette and feel good seeing bad behavior get called out.
- Feeling satisfied. Viewers feel glad that bad behavior in the gym gets called out.
- Learning respect. People learn that gym equipment is costly and should be handled with care.
- Good reminder. Viewers are reminded to treat shared gym spaces nicely.
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Thank you for posting this and getting yourself kicked out of the gym. You did my job for me.
watch on instagram12A fitness creator praises an older man on an escalator for looking deeply annoyed at a woman filming a dance video.
hookA woman dances on a crowded escalator while an older man facepalms right behind her.
- Young dancer. A woman dances in a red top on a moving escalator.
- Annoyed bystander. An older man covers his face in deep frustration behind her.
- Upbeat music. Loud music plays from the dancing woman's clip.
- Broad topic. Almost everyone gets annoyed when people block public spaces for videos.
retainThe host speaks with strong passion in his car to praise the tired bystander.
- Strong opinion. The host calls out creators who disturb others for attention.
- Relatable feeling. He explains that the man's face shows how everyone feels inside.
- Visual proof. A quick image freeze shows the exact moment the man covers his face.
- Shot changes. The video has 4 shots in 46.3 seconds, changing about every 11.6 seconds.
- Clear lesson. The message stays simple and easy to follow until the end.
rewardViewers feel understood and laugh at a shared moment of frustration with internet culture.
- Feeling validated. Viewers feel glad that someone is calling out bad public behavior.
- Funny moment. The older man's facepalm is hilarious and relatable.
- Respect for bystanders. The viewer feels respect for regular people just trying to go about their day.
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