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Domenic Iacovone

@iacovone · entrepreneur, leadership

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▪️Founder | CEO @lunedicapital ▪️Husband•Father•Operator ▪️ @joinlunedi ▪️ @lunediranch

https://linktr.ee/Iacovone

132K followers
12 reels read
199x best outlier
29.3x typical
17M views in here
17 Aug 2026 newest

how they make thembroad appeal, right length, broad audience, strong appearance, clear audio, bold text, clear message, good length

domenic iacovonebusiness advicehard worksuccess mindsetmotivationpersonal growthchris bumsteadbum energycomedy skitcareer adviceviral videoself improvementlife advicetalking headinspirationdirect to camerawalmart storefunny skitenergy drink launchretail workers comedystore aislebusiness war roomphone call jokefunny announcement

12 reels in the database, most viral first

1

@iacovone Chris Bumstead · 13 Mar 2026

199x outlier

Two store workers pretend they are running a big business operation from a back room to put their drink in stores everywhere.

4.7M views
67K likes
478 comments
0 shares
0 saves
132K followers
49s long
1.4% liked
hookViewers stop scrolling because a close up of energy drink cans on store shelves moves into a funny skit.
  • Visual start. A close shot shows energy drink cans lined up on a dark store shelf.
  • Store setting. Two men in blue work shirts talk in a brightly lit store aisle.
  • Voice and sound. Their dialogue sounds like a scene from an intense movie.
  • Broad appeal. Anyone who likes funny skits or drinks energy cans will want to watch.
retainViewers keep watching to see how far the two workers take their silly planning session.
  • Funny skit. The idea of two retail workers acting like high power bosses is very funny.
  • Great acting. The two men act completely serious while shouting into old red desk phones.
  • Visual props. A big map on the table and red string on the wall make the room look like a detective office.
  • Shot pace. There are 14 shots in 48.5 seconds, changing scenes about every three and a half seconds.
  • Easy story. The story moves smoothly from dreaming in the aisle to making wild phone calls.
  • Right length. The video is under fifty seconds long, keeping the joke fresh and moving.
rewardViewers get a good laugh from a clever commercial made like a movie trailer skit.
  • Good laugh. The joke pays off when their manager catches them hiding in the back room.
  • Store news. Viewers learn that the drink is now sold in stores across the country.
  • Fun energy. The intense tone makes the product launch feel exciting and funny.
chris bumsteadbum energywalmart storefunny skitenergy drink launchretail workers comedystore aislebusiness war roomphone call jokefunny announcementshopping commercial

BUM Energy is now in @walmart nationwide & online. Which means you can grab groceries, socks, a kayak you didn’t plan on buying… and now a case of BUM Energy too. Stock up at your local store or online🤝

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2

@iacovone Chris Bumstead · 3 Apr 2026

176x outlier

Two friends argue in a car about stopping at Target for energy drinks when their trunk is already completely full of them.

4.1M views
123K likes
539 comments
2.9K shares
1.8K saves
132K followers
43s long
3.0% liked
hookA guy asks his friend for a drink, starting a lighthearted conversation in a car.
  • Two men chatting. Two guys sit inside a bright car talking to each other.
  • Sunny parking lot. Warm daylight fills the car and lights up the scene clearly.
  • Upbeat backing track. Funky music starts playing softly right from the start.
  • No visible text. There are no words written on the screen at the beginning.
  • Broad relatable humor. Shopping trips with friends are something almost everyone understands.
retainA silly argument and a surprise character keep the story funny from start to finish.
  • Silly store joke. The driver insists on buying energy drinks at Target even though their trunk is already totally full of them.
  • Shown not told. The video shows the trunk packed with drinks rather than just talking about it.
  • Serious comedy acting. The actors stay serious, which makes their argument much funnier.
  • Fast shot pacing. There are 18 shots in 43.4 seconds, changing every 2.4 seconds to keep the action lively.
  • Key drink props. The cans and boxes of energy drinks are central to the whole story.
  • Easy story line. The story moves clearly from the car to the store parking lot and back.
  • Perfect clip length. The timing matches the joke perfectly without getting boring.
rewardViewers get a good laugh and learn that a popular drink is now at Target.
  • Laughed at skit. Viewers get a fun laugh from the silly argument between the two friends.
  • Learned new news. People find out that BUM Energy drinks are now available at Target stores.
  • Surprised by ending. A third friend suddenly appearing in the back seat gives a funny surprise.
chris bumsteadbum energytarget runfunny car videoenergy drink commercialstore haulfunny argumentcomedy skittarget shoppingfitness drinkfunny friendsbrand sponsorship

BUM Energy is now at @target Not that you needed another reason for a target run… at least now you can pretend it’s intentional. Head over to your local store to stock up🤝

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3

@iacovone Raw Nutrition · 27 Feb 2026

89.0x outlier

A comedy skit shows a therapist listening to couples complain about protein bars tasting like candy bars, only to reveal he is secretly addicted to them himself.

2.1M views
48K likes
326 comments
0 shares
0 saves
132K followers
43s long
2.3% liked
hookThe opening frame sets up a serious therapy session, making viewers curious about what conflict is about to unfold.
  • Warm lighting. A clean therapist office with warm lamps and bookshelf decor creates a calm tone.
  • Serious actor. A man with a beard sits in a leather chair holding a notebook and pen.
  • Soft music. Smooth background music plays as the therapist asks his first question.
  • Broad audience. Relationship humor and healthy snacks appeal to anyone who likes funny skits or fitness foods.
retainThe funny dialogue and rapid reveals keep viewers watching to see how the therapist reacts to his patients.
  • Funny dialogue. The patients talk about hiding protein bars behind paper towels because they taste too much like real candy.
  • Expressive acting. The actors use intense faces and serious tones to treat a snack bar like a serious life issue.
  • Fast editing. With 25 shots in 42.8 seconds, the video cuts every 1.7 seconds to keep the joke moving forward.
  • Clever props. A trash bin full of empty protein bar wrappers reveals the therapist's secret habit.
  • Simple story. The joke flows step by step from patient complaints to the therapist trying one and getting hooked.
rewardViewers get a good laugh from the therapist twist and feel curious to try the protein bars.
  • Funny twist. Seeing the therapist hoard the wrappers under his desk makes the ending hilarious.
  • Product interest. The skit makes the protein bars look like a delicious treat rather than a dull snack.
  • Entertaining skit. The polished acting and crisp dialogue make the ad feel like a real TV show.
raw nutritionprotein barcomedy skittherapy sessionfitness snacksfunny commercialcandy bar tasteworkout foodfunny adhealthy treatsnutrition jokecomedy commercial

The wait is over! Our new RAW Protein Bars are out now and sure to be your newest addiction. Get them on our website now before they sell out!

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4

@iacovone Kyle Fletcher · 27 Dec 2023

61.2x outlier

A close tracking camera moves around a lowered white supercar driving down a road.

1.4M views
169K likes
196 comments
0 shares
0 saves
132K followers
20s long
11.7% liked
hookThe close view of a rare white supercar spinning its custom wheels at eye level stops car fans right away.
  • Striking visual. A pristine white supercar glides down the road with its custom white wheels spinning quickly.
  • Sunset light. Warm evening sunlight reflects off the sleek bodywork and dark carbon wings as trees blur past.
  • Engine sound. Deep engine rumbles and tire hum build a sense of speed without any music.
  • No text. The video lets the car speak for itself without any text on screen.
  • Broad appeal. Car lovers and speed fans will stop to inspect this rare custom build.
retainThe camera continuously pans around the moving car, giving viewers a complete look at its unique lowered stance and custom wheels.
  • Continuous movement. The camera glides around the moving vehicle, showing the rear wing, side vents, and front headlights in one motion.
  • Show not tell. The video shows every angle of the car in motion instead of standing still.
  • Smooth feeling. The calm, steady movement creates a feeling of luxury and speed.
  • Unbroken take. The video uses 1 unbroken take over 19.6 seconds with no cuts, keeping the focus entirely on the car.
  • Key subject. The white supercar is the main focus, and the clip only works because of it.
  • Simple path. The camera simply circles the car from rear to front and back to rear.
  • Right length. At 19.6 seconds, the single pass around the car feels just long enough to appreciate every detail.
rewardViewers get to admire a rare lowered supercar in action from every angle.
  • Satisfying view. Seeing the matching white wheels spin smoothly on the white body feels fun to watch.
  • Inspired by luxury. The high-end car and smooth footage give a taste of exotic car culture.
  • Curiosity satisfied. Car fans get to see how a lowered supercar looks and moves on the open road.
kyle fletchermclaren sennalowered supercarvossen wheelsrolling shotwhite sports carluxury carscar culturedriving clipexotic carside profilefast carshighway drive

One of the best Mclaren Senna’s I’ve seen so far. Drove up north to hang with @d_iacovone for the day after he lowered and installed new @vossen wheels on. I think this can be the only lowered Senna?? Unless someone has seen another? #mclaren #mclarensenna #senna #mclaren720s #mclarenp1 #vossen

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5

@iacovone Domenic Iacovone · 24 Jul 2026

50.5x outlier

A businessman riding in a luxury car explains that expert advice is useless unless you do the actual work yourself.

1.2M views
17K likes
103 comments
1.3K shares
1K saves
132K followers
55s long
1.5% liked
hookViewers stop scrolling because a successful man speaks directly about reality from the back of a luxury car.
  • Strong appearance. A fit man with a short haircut sits back in a sleek car seat.
  • Rich environment. The inside of a luxury car passes city streets under dim natural light.
  • Clear audio. His natural voice speaks calmly over quiet background sounds.
  • Bold text. Bright yellow subtitles appear at the bottom in simple clear lettering.
  • Broad topic. Anyone who wants to be successful or get advice can relate to this message.
retainViewers watch to the end because the video cuts between personal car talk and real event footage.
  • Useful truth. He reminds people that taking advice without doing the hard work will not change anything.
  • Shown examples. The clip cuts to him speaking on stages and teaching people at real live events.
  • Honest emotion. He talks with a calm and direct tone that feels real and serious.
  • Quick cuts. The video has 10 shots in 54.5 seconds, changing shots about every 5.5 seconds.
  • Real settings. The luxury vehicle and conference halls make his words feel grounded in real experience.
  • Clear message. The talk follows a simple idea from start to finish without getting off track.
  • Good length. The time is just long enough to deliver the full lesson without dragging.
rewardViewers walk away feeling motivated to stop looking for shortcuts and start working hard.
  • Inspired mind. The viewer feels ready to take action on their own goals.
  • Honest reminder. The speaker reminds them that magic shortcuts do not exist.
  • Desire for success. Seeing his lifestyle makes viewers want to build something great.
domenic iacovonebusiness advicehard worksuccess mindsetmotivationmastermind eventexecutive coachingluxury carcareer advicepersonal growthhustlework ethicleadership

The work is still required.

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6

@iacovone Christian Guzman · 10 Oct 2025

29.3x outlier

A text conversation builds excitement before revealing a big new partner for a brand.

689K views
2.7K likes
112 comments
0 shares
0 saves
132K followers
30s long
0.4% liked
hookViewers stop scrolling to read a fake text message conversation about a huge announcement.
  • Visual setup. A phone screen shows a text message chat with dark text on a light background.
  • Sound effects. Tapping keyboard sounds play while words are typed on the screen.
  • Text mystery. Messages hint that something massive is coming to a popular brand.
  • Wide interest. Anyone who follows fitness brands or online stars will want to see the news.
retainViewers keep watching to see who is joining the team after a name drop in the chat.
  • Big reveal. The chat shows a famous fitness star being added to the group conversation.
  • Dramatic tone. Eerie music builds suspense right before the final logo appears.
  • Shot timing. The video has 2 shots in 30.0 seconds, with a cut at 7.2s.
  • Screen focus. The text messages act as the main visual element to tell the story.
  • Ideal length. Thirty seconds gives enough time to build suspense without dragging.
rewardViewers feel excited to learn about a major new brand partnership.
  • Excitement built. Fans get hyped up about a popular creator joining the company.
  • Curiosity satisfied. The text chat answers the mystery set up in the beginning.
  • Shareable news. Viewers want to send the clip to friends who follow the brand.
christian guzman3d energysam sulekdom iacovonetext chat revealannouncementfitness newsbrand partnershipviral videopromo teasermessage screenshotenergy drinksponsor update

We have something to tell you…

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7

@iacovone Domenic Iacovone · 10 Jul 2026

29.3x outlier

A dad tries to stay professional on a phone call inside a private plane while his toddler climbs all over him.

689K views
14K likes
106 comments
0 shares
0 saves
132K followers
25s long
2.1% liked
hookViewers stop scrolling because a dad tries to look serious in a fancy jet while his wild toddler climbs his back.
  • Dad on call. A man with tattoos sits on a big bed inside a airplane cabin talking on his phone.
  • Cute toddler. A child with curly hair climbs up behind him and rubs his hair.
  • Real audio. The original sound plays as the child makes noises while the dad speaks.
  • Caption text. The caption text says POV on a work call with a toddler.
  • Huge appeal. Anyone who has kids or works from home will find this topic relatable.
retainPeople watch to the end to see if the dad can finish his call without losing his balance or patience.
  • Relatable moment. Trying to talk on the phone with a wild kid around is very funny.
  • Action over words. The video shows the struggle live instead of just talking about it.
  • Calm reaction. The dad stays very calm while his shirt gets pulled down his shoulder.
  • One single shot. The clip is 1 unbroken take that lasts 24.8 seconds long.
  • Special setting. The private plane bed makes the funny moment stand out.
  • Clear steps. The toddler moves from touching hair to pulling clothes to falling down.
  • Good pacing. The short time fits the simple joke without dragging.
rewardViewers walk away with a good laugh and feel better about the messy side of parenting.
  • Big laugh. Watching the toddler pull down the dad shirt is funny.
  • Parent connection. Parents feel better knowing other people struggle with work calls too.
  • Cool lifestyle. People get a quick peek inside a fancy airplane bed area.
  • Sweet moment. Seeing a quiet dad stay gentle with his toddler feels good.
domenic iacovonetoddler dadwork callparent humorprivate jetfamily travelparenting strugglefunny kidsphone callviral videocute babydad lifeflyingplane interiorfunny parent

POV: On a work call with a toddler 😅

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8

@iacovone Domenic Iacovone · 7 Aug 2026

20.8x outlier

A business founder explains why taking the blame for mistakes builds trust with your team.

489K views
9.5K likes
67 comments
910 shares
423 saves
132K followers
26s long
1.9% liked
hookViewers stop scrolling to hear intense, real advice on managing a team from a confident speaker.
  • Strong appearance. A muscular man with tattoos speaks passionately in a modern office space.
  • Bright setting. Bright indoor light and a modern office backdrop give a professional feel.
  • Clear speech. A strong voice talks about personal mistakes and leadership lessons.
  • Yellow subtitles. Bold yellow captions highlight his words about taking personal responsibility.
  • Broad appeal. Leadership and teamwork matter to anyone who works with or manages other people.
retainViewers watch until the end to get a practical script for talking to their own employees.
  • Useful advice. The advice gives a clear script on how to own mistakes in front of your team.
  • Passionate delivery. The speaker uses hand movements and direct tone to stay engaging throughout.
  • Unbroken video take. The clip is 1 unbroken take across 26.4 seconds, keeping the talk natural and direct.
  • Simple setting. Standing with a drink in an office keeps the video casual and easy to relate to.
  • Clear message flow. The story moves cleanly from owning bad results to earning team respect.
  • Good video length. The clip fits the message cleanly in under thirty seconds without wasting time.
rewardThe viewer gains a smarter approach to leadership and owning mistakes.
  • Inspired to lead. The viewer feels ready to take total responsibility for group results.
  • Useful tip. The viewer learns how being open about mistakes earns employee respect.
  • Simple reminder. The video reminds viewers that leaders build trust by being honest.
domenic iacovoneleadership tipsaccountabilityfounder adviceteam managementbusiness adviceworkplace cultureleadership skillsmanagement tipsstartup founderboss tipsteam trust

How you deliver the message to your team and take accountability when things aren’t going perfect will change the way your team sees you. It’s ok to be a bit vulnerable, we’re all human.

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9

@iacovone Domenic Iacovone · 10 Jul 2026

14.0x outlier

A man at the gym speaks straight to young adults about why now is the easiest time to succeed.

328K views
9.5K likes
136 comments
0 shares
0 saves
132K followers
47s long
2.9% liked
hookA muscular man at the gym speaks straight to young adults with intense energy.
  • Visual impact. A fit man with tattoos in a white tank top looks straight at the lens while moving.
  • Setting details. He is in a dark gym wearing white earbuds and chains around his neck.
  • Background audio. Upbeat gym music plays softly while he speaks clearly into the camera.
  • Opening call. He calls out young people ages 18 to 20 right away to grab their focus.
  • Broad audience. The topic talks about success and hard work, which applies to many people.
retainThe speaker delivers a blunt pep talk without any breaks or interruptions.
  • Direct message. He tells young adults that their competition is soft, so hard work wins easily.
  • Raw emotion. He speaks with real passion and breathes heavily, which feels personal and urgent.
  • Single shot. The video uses 1 unbroken take that is 46.5 seconds long, keeping his message continuous.
  • Minimal setup. He uses no fancy props or extra edits, relying only on his voice.
  • Simple structure. He states the opportunity, explains why it exists, and ends with a strong call to action.
  • Good timing. The talk fills the length well without slowing down.
rewardViewers feel motivated and challenged to work harder than those around them.
  • Added drive. Viewers feel a surge of energy to stop wasting time and chase their goals.
  • Confidence boost. The message makes success feel reachable through simple effort.
  • Reality check. It reminds viewers that showing up gives them a huge lead over lazy people.
domenic iacovonegym motivationpep talksuccess advicegen z adviceworkout videoself improvementmindsethard workdisciplinelife advicetalking headinspirationcareer tips

If you are 18 -25 watch this, it’s never been easier to win 🫡

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10

@iacovone Domenic Iacovone · 26 Jun 2026

12.4x outlier

A man explains why not quitting is the real secret to winning in business.

291K views
14K likes
304 comments
4.8K shares
3.1K saves
132K followers
36s long
4.9% liked
hookA man speaks directly about starting a business and not getting rich quickly, which grabs attention from anyone trying to make money.
  • Clear face. A man in glasses and a short sleeve shirt sits close to the camera in a room with warm wood walls.
  • Background view. Outside the window behind him are green trees on a hill in natural light.
  • Talking audio. He speaks with confidence and energy in his own voice without background music.
  • Bold text. Big yellow captions show key words about starting a business right away.
  • Broad subject. Anyone who wants to start a business or make more money wants to hear how long it takes.
retainThe simple advice about persistence keeps viewers listening as he shares his personal mindset for overcoming obstacles.
  • Useful message. He gives straight talk about how most people quit too early and how sticking with it gives you an edge.
  • Real feeling. He looks straight into the camera with passion and uses his hands to make strong points.
  • Pacing speed. The video has 3 shots in 35.5 seconds, with a new shot about every 11.8 seconds.
  • Simple setup. He sits in a comfortable chair in a quiet room, keeping all focus on his words.
  • Clear lesson. The idea flows from telling you not to quit to explaining how he solved his own problems.
  • Right duration. The 35.5 seconds length gives him enough time to make his main point without dragging.
rewardViewers feel inspired to keep going with their own hard goals despite slow progress.
  • Fresh hope. The viewer feels ready to stick with their plans even when things get tough.
  • Useful truth. The clip reminds people that big success usually takes years instead of days.
  • Strong mindset. Seeing someone who kept going makes the viewer want to solve their own problems instead of giving up.
domenic iacovonebusiness advicemotivationsuccess mindsetentrepreneurshiphow to winnever give uppersonal growthlife advicetalking headinspirationwealth buildinghard work

I should have been a failure. This morning I dropped what I would consider one of the most valuable YouTubes I’ve ever made. Starting with bit of my journey but mainly the decisions and the actions that I took to change my life and the lives of my family for generations to come. A lot of those lessons were learned in my late 20’s. If you are struggling with guidance, what to do, where to start etc. I would take the 20 minutes to watch this. I wish someone was around doing this when I needed it.

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11

@iacovone Domenic Iacovone · 17 Aug 2026

12.2x outlier

A man sitting in his truck talks to the camera about why you should not rush your hard work or pretend to know things you do not know.

286K views
5.8K likes
61 comments
0 shares
0 saves
132K followers
56s long
2.0% liked
hookA man sitting in his truck starts talking directly into the camera with an intense and honest message.
  • Visual presence. A man wearing a white t-shirt and a light hat looks straight into the lens.
  • Casual setting. Bright sunlight fills his truck as he sits in the driver seat.
  • Clear audio. His voice is crisp with no background music playing.
  • Strong opener. He immediately tells viewers not to rush their work or their process.
  • Broad appeal. Anyone trying to build a career or learn a skill can relate to this advice.
retainViewers stay to hear his real thoughts about public speaking and fake experts on social media.
  • Honest advice. He explains that people fear public speaking when they talk about things they do not know.
  • Earnest tone. He speaks with real passion and conviction throughout the video.
  • Unbroken shot. The clip is one unbroken take that lasts 55.6 seconds with no cuts.
  • Simple setting. Sitting in a vehicle keeps the focus entirely on his words.
  • Clear message. He moves step by step from taking your time to building real confidence.
  • Right length. Less than one minute is the perfect duration to make his point without dragging.
rewardThe viewer feels encouraged to slow down and focus on learning their craft.
  • Motivated to learn. Viewers want to master their skills before trying to teach others.
  • Relieved of pressure. They feel less stress about needing fast success.
  • Smarter choices. They learn how to spot fake experts who rush their process.
domenic iacovoneself improvementcareer advicesuccess mindsetpublic speaking tipshard workpersonal growthlife lessonmotivational speechcar videohonest talkdirect to camera

You can’t rush work or fake the process, plus you’d be missing out on the best part 🤝.

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12

@iacovone Domenic Iacovone · 6 Jul 2026

11.9x outlier

A man talks about how his brand became the top selling male beauty product on TikTok Shop in eleven days.

279K views
2.3K likes
295 comments
0 shares
0 saves
132K followers
56s long
0.8% liked
hookA sweaty man in a tank top talks directly to the camera with high energy about a huge business win.
  • Strong presenter. A muscular tattooed man in a white tank top looks right into the camera.
  • Simple backdrop. He stands in front of a plain dark wall with soft light on his face.
  • Direct speech. He speaks right away about hitting number one on TikTok Shop.
  • Broad interest. Anyone who wants to make money selling products online will stop to listen.
retainThe creator promises to share his exact business playbook for free if viewers engage.
  • Useful lesson. He explains how he used famous people and online groups to grow fast.
  • Spoken message. He talks directly to the camera without extra visuals or graphics.
  • Confident mood. He shows lots of excitement and pride while sharing his success.
  • Shot timing. The video has 2 shots in 56.1 seconds, with a new shot about every 28.1 seconds.
  • No extra props. He relies entirely on his own story and energy without using items.
  • Clear outline. He breaks down the simple steps he took over eleven days.
  • Good length. The video is short enough to hold attention while delivering its message.
rewardViewers learn that big sales are possible quickly and feel motivated to try his strategy.
  • Big inspiration. Viewers feel excited to build their own online store.
  • Free advice. Viewers learn they can get a step by step guide without paying.
  • Proof of success. Viewers see real proof that a new brand can win fast.
domenic iacovonetiktok shopbusiness advicesales strategymale beautybrand growthecommerce tipsmarketing playbookonline storedirect to cameramotivationspeakersuccess

@onside is now the #1 product in male body care on Tik Tok shop. From being unlisted and unranked 11 days ago to being #1 is absolutely insane. Comment PLAYBOOK if you want me to drop a video on my education channel of this exact step by step strategy to copy. Absolutely free, and will share the link in my stories when it’s uploaded. Most likely next Monday 🫡

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