1 A fast slideshow displays many creative artistic designs of an apple shape ending with colorful handwritten greetings. hook The immediate flash of a bright, colorful fruit shape paired with upbeat music catches the eye right away. Classic image. A bright rainbow fruit shape sits on a plain white screen. Upbeat music. Energetic music starts playing right away as the visuals change. Broad appeal. The simple shape and colorful art appeal to almost anyone scrolling by. retain Viewers keep watching to see how many wild and colorful artwork styles will appear next. Fast pacing. The video uses 22 shots in 23.2 seconds, changing the picture about every second to keep the energy high. Visual variety. Each shot shows a completely new style, from neon glows to starry skies and hand-drawn lines. Shown not told. The pictures speak for themselves without any voice explaining them. Right length. The video ends just as the handwritten words finish, making the length fit the idea perfectly. reward Viewers walk away feeling inspired and energized by the quick blast of colorful graphic art. Creative motivation. Seeing so many different artistic styles makes viewers want to create their own art. Fun feeling. Watching vibrant graphics pop on screen in rhythm feels pleasing and exciting. Upbeat mood. Bright colors and happy music leave the viewer feeling bright and refreshed. hello apple apple logo logo designs artistic logos animated logos art compilation creative designs graphic design colorful art tech history retro logos digital art design inspiration
2 A behind the scenes look at Vini Jr. dancing while filming a video. hook A famous soccer star answers a quick question before the video shows him dancing on a film set. Main focus. A smiling soccer player named Vini Jr. sits on a wall outside. Setting up. He wears a white shirt and dark pants in bright daylight. Catchy beat. A gentle musical rhythm starts playing right away. Text overlay. Words at the bottom ask if he prefers football or dancing. Broad appeal. Seeing a famous athlete smile and dance appeals to almost everyone. retain The video keeps viewers interested by showing short clips of Vini Jr. dancing through different sets. Fun idea. It shows a fun look behind the scenes of a big video shoot. Showing not telling. Instead of just talking, the video shows Vini Jr. dancing in corridors, alleys, and studios. Happy mood. Vini Jr. smiles and dances with great energy in every clip. Shot changes. The video uses 13 shots across 26.8 seconds with 12 cuts. Simple props. Earbuds and camera gear help show it is a real film set. Clear story. The clip moves from an interview to dancing and ends with two thumbs up. Right length. The length of under 27 seconds fits this light dance compilation perfectly. reward Viewers feel happy and energized seeing a famous athlete have fun on set. Feeling happy. The cheerful music and big smile make viewers feel good. Feeling inspired. Watching someone dance freely inspires people to enjoy themselves. Behind the scenes. Viewers get to see what happens on a real commercial set. apple vini jr dance dancing behind the scenes football player soccer star filming set airpods pro 3 iphone 17 pro short clip happy fun athlete music commercial shoot
Do your dance, @vinijr. Gema S. captures Vini dancing on set of the latest AirPods Pro 3 film. #ShotoniPhone17Pro
watch on instagram 3 A pop group shows how they use tech to make music and perform live inside a store. hook A quick clip of young pop stars instantly grabs the viewer's attention. Visual style. A group member looks into the camera wearing a furry hat. Store setting. Bright lights inside an electronic store set a high-energy scene. Lively audio. Energetic talking and beat music start playing right away. Broad appeal. The clip appeals to fans of pop music and tech fans alike. retain Very fast edits and energetic dance moves keep viewers watching until the end. Fast editing. The video has 110 shots in 58.1 seconds, with a new shot about every 0.5 seconds. High energy. The group dances on stage and talks to a large crowd. Creative process. They show how they make music on phones and computers step by step. Fun mood. Everyone on stage and in the audience smiles and cheers. reward Viewers feel inspired to create music and energized by the performance. Creative energy. The video makes viewers want to try making their own art. Exciting feeling. Watching the live concert scene gives a feeling of being at a show. Simple tools. Viewers see how simple tools can help make big songs. hello apple cortis apple myeongdong seoul live concert pop group dance performance music making studio tech short video back stage store event idol group celebration excited crowd
4 A hand cuts into a vintage computer to show that it is actually a rainbow cake inside. hook Viewers stop scrolling because a knife suddenly starts slicing into an old computer. Visual setup. An old beige computer rests on a plain white background. Bizarre action. A hand enters the frame holding a large kitchen knife above the top of the monitor. Background music. Electronic chip tune music starts playing in the background. Screen text. The computer screen shows a handwritten style note that says 50 years. Broad appeal. The surprise of slicing realistic objects appeals to anyone who likes fun cake art. retain Viewers keep watching to see what the computer is made of when the hand cuts through it. Surprising reveal. The knife easily cuts through the computer plastic to reveal bright rainbow cake layers. Visual storytelling. The story is told completely through action without any spoken words. Shot pacing. There are 5 shots in 21.2 seconds, giving each cut time to build anticipation. Key props. The realistic computer cake makes the first slice look completely impossible. Clear progression. The video moves smoothly from slicing the monitor to plating a piece with a lit candle. Ideal length. The short length gives just enough time to enjoy the trick without dragging. reward Viewers leave feeling amused and impressed by the clever cake trick. Fun surprise. The viewer feels shocked to see a hard plastic computer turn out to be edible cake. Visual delight. The colorful rainbow layers inside the cake look neat and appetizing. Celebratory mood. Lighting the birthday candle gives a pleasant feeling of a fun milestone celebration. apple cake computer optical illusion realistic cake rainbow cake dessert retro computer birthday cake celebration food art clever design cake decorating hyperrealistic
A slice of history 🍰 Celebrating 50 years of Apple. #ShotoniPhone17Pro Music: “Bounce Rate” by Matt Abeysekera
watch on instagram 5 This video shows the behind the scenes work of filming a dramatic stair fall scene using a phone camera. hook The video opens with a close look at a camera rig, teasing how a dramatic film scene is recorded. Camera operator. A man holds a heavy frame that holds a smartphone inside. Fancy location. He stands inside a grand home with wallpaper and green carpeted stairs. Dramatic music. Tense orchestral music creates immediate excitement. Broad appeal. Anyone interested in movie making or cool stunts will stop to watch. retain Fast action and dramatic stunt falls keep the viewer watching until the funny final reaction. Stunt action. A actor rolls and falls down a long flight of green steps. Show not tell. The video shows head cameras and side cameras filming the drop directly. Expressive acting. A woman at the top balcony shouts and gasps in shock. Fast editing. The video uses 13 shots in 15.0 seconds to keep up the high energy. Simple story. Viewers easily follow the sequence from camera setup to stunt to dramatic gasp. reward Viewers learn how stunt shots are filmed and get an exciting peek into phone filmmaking. Exciting feeling. Watching a dramatic stunt fall gives a fun movie thrill. Behind the scenes. Seeing helmet rigs and handheld setups reveals film making secrets. Creative inspiration. Viewers see how dynamic action shots can be filmed on a mobile device. apple behind the scenes movie making stunt fall camera rig phone filming dramatic staircase soap opera video production stunt performer cinematic shot movie set filmmaking tricks
Commissioned by Apple. Watch your step. “Nido de Villanas”. #ShotoniPhone17Pro. Por encargo de Apple. Fíjate en el escalón. “Nido de Villanas”. #FilmadaConiPhone17Pro.
watch on instagram 6 A short clip uses glowing lights and bold text to announce the date of an upcoming tech event. hook Glowing light shapes and clear text instantly pull the viewer in. Visual setup. A shiny metallic ring glows brightly against a dark background. Clear text. White letters display the event title right in the middle. Upbeat music. Lively synth beats play right away. Wide appeal. Anyone interested in tech devices will stop to see the announcement. retain Fast visual changes and shimmering lights keep people watching to the end. Quick edits. A new shot lands every 1.6 seconds, creating 5 shots in 8.0 seconds. Bright graphics. Abstract metallic shapes tilt and reflect bright light. Clear message. The date June 8 pops up so viewers get key details fast. Clean finish. The video ends on a glowing logo that locks in the message. reward Viewers learn the date for the upcoming event and feel excited for new updates. Event details. Viewers now know to tune in on June 8. Feel excited. The sleek graphics build energy for new software features. Cool look. The dark and shiny style creates a futuristic feel. hello apple wwdc26 june 8 tech conference developer event announcement graphic design glow effect shiny futuristic countdown short clip event date video teaser apple logo
Apple’s Worldwide Developers Conference is just one week away. Tune in to see what’s new. June 8 at 10 a.m. PT. #WWDC26
watch on instagram 7 A race pit crew does a fast pit stop on a golf cart at Apple Park to announce that Apple TV is the new home of F1. hook A person stops scrolling because a wet race track scene at Apple Park immediately catches their eye. Visual look. A rainy view of Apple Park opens the video before a golf cart and race crew appear. Setting and light. Overcast grey sky and wet pavement give the scene a real race day feel. Background audio. Real car motor noises, rain sounds, and racing crew radio chatter fill the speakers. Text on screen. Big white text shows the famous location name directly at the start. Target audience. This hook appeals to racing fans and tech lovers everywhere. retain Viewers keep watching because seeing a full race crew treat a small golf cart like a high speed race car is surprising and funny. Silly joke. A real race pit crew works with intense speed on a slow golf cart in the rain. Visual storytelling. The video shows the action quickly without needing long explanations. Fast edit pace. The video cuts 23 times across 24 shots in 22.3 seconds, giving a fast new view every 0.9 seconds. Real props. Racing helmets, pit boards, wet tires, and race tools make the scene look authentic. Clear story. The cart pulls in, gets serviced by the crew, and speeds off like a real race car. Right length. The short 22.3 second clip ends right after the punchline hits. reward The viewer walks away amused by the joke and informed about where to watch F1. Quick laugh. Viewers get a smile from seeing race pit crew speed applied to a golf cart. Big news. Fans learn that Apple TV is now the main U.S. home to watch F1 races. Fun energy. The realistic racing sound and action leave viewers feeling energized. apple tv f1 racing apple park pit stop formula 1 funny commercial golf cart max verstappen racing car sports ad rain race pit crew tv broadcast car racing race track red bull
Pit stops look different at Apple Park. Rain or shine, @maxverstappen1 is always race ready. Watch every lap all season long on Apple TV, the new U.S. home of F1.
watch on instagram 8 A short video travels backward through time to display fifty years of famous computer hardware designs. hook A bright screen flashing backward through calendar years immediately grabs attention with strong nostalgia. Visual start. A modern laptop appears with colorful distorted lines floating on a bright white backdrop. Clean setting. The plain white background keeps the focus entirely on the floating product in the middle. Retro music. Synthetic music plays with a gentle rhythm reminiscent of old computer chimes. Bold text. Glitchy text at the top displays year counts stepping backward from modern times. Broad appeal. Anyone who has used a computer or phone in the last fifty years recognizes these iconic devices. retain Viewers keep watching to see how far back the video will go and to spot the device they used growing up. Show not tell. The history is presented through clear pictures of changing hardware instead of long explanations. Nostalgic feelings. Seeing old gadgets brings back memories of first computers and early digital tech. Measured shot count. The clip uses 12 shots across 28.7 seconds with a new image about every 2.4 seconds. Product history. Old monitor screens and classic keyboards act as the main visual objects. Clear timeline. Stepping backward year by year creates an easy path to follow. Right length. Under thirty seconds is the ideal duration to show fifty years of design. reward Viewers feel a warm sense of nostalgia and appreciation for how much personal technology has changed. Warm nostalgia. Seeing familiar old devices reminds people of earlier times in their lives. Design appreciation. Watching shapes and materials evolve shows how much work goes into simple products. Fun reflection. It prompts viewers to think about what device they owned first. hello apple rewind technology history retro tech nostalgia gadgets computer evolution vintage electronics timeline design history classic hardware innovation tech review 50 years
9 Apple shows how they eliminate plastic labels by printing details directly onto paper boxes inside their testing lab. hook Text about Apple's packaging labs combined with industrial machines creates instant curiosity about how tech boxes are made. Title text. Bold text says Inside Apple Packaging Innovation Labs over a sleek industrial machine. Industrial setting. Bright lab lighting shines on high-tech metal equipment moving over a phone box. Upbeat audio. Smooth background audio plays as machinery moves precise parts into place. Bold text. Clear white text on screen explains the goal of removing plastic labels. Broad appeal. Anyone who uses tech products or cares about the environment will want to see how these boxes are made. retain Quick shots of blue lights and burning flames keep viewers watching to see how the box becomes fully recyclable. Surprising process. The video shows plasma flames and purple light treating the box surface instead of just explaining it with words. Medium pacing. There are 10 shots in 30.0 seconds, changing the view about every three seconds to show a new stage. Cool machinery. Bright blue lights and moving parts make printing text on paper look like high tech science. Easy steps. The short text captions guide you step by step from removing plastic to printing directly on the box. Good length. The 30.0 seconds duration gives enough time to see the whole process without extra filler. reward Viewers learn how paper boxes can be printed directly to make them completely recyclable. Learned something. Viewers discover that ink can print directly onto paper boxes using special surface treatments. Satisfying visuals. Watching bright blue light and precise machines print on clean white boxes is pleasing to watch. Environmental win. Viewers feel good knowing the box can go straight into regular paper recycling bins. hello apple apple packaging innovation labs iphone box recycling paper box laser printing tech packaging eco friendly sustainability engineering manufacturing lab test green design
All our boxes are 100% recyclable. #ShotoniPhone Music: “Circular Universe” by @harkmadley
watch on instagram 10 A host shows how an entire professional soccer match is broadcast around the world using fifteen iPhones placed in key spots around the stadium. hook The video opens with high-tech camera gear on a real soccer field to grab attention immediately. Surprising gear setup. A camera rig mounted with a phone captures close-up soccer action right away. Bright stadium lights. The green field and large stadium seating make it feel like an important live event. Upbeat audio track. Energetic music plays alongside the voice explaining a historic sports broadcast. Bold text captions. Clean white subtitles at the bottom explain what is happening on screen. Wide audience appeal. Anyone interested in sports, new technology, or mobile phones will stay to watch. retain Fast cuts and behind the scenes access keep the viewer engaged through every step of the explanation. Clever technological trick. Seeing ordinary phones send video straight to a major broadcast truck feels impressive. Real proof shown. The host shows the actual control room screens instead of just talking about them. Energetic host style. The speaker talks directly to the camera with high energy and confidence. Extremely fast pacing. The video has 85 shots in 48.8 seconds, changing the view about every 0.6 seconds. Essential gear props. Custom phone cases and output cables show how the technical setup works in real life. Clear step by step path. The clip moves smoothly from field camera mounts to the truck control board. reward Viewers learn how high-end phone cameras can power a real live television broadcast. Taught something new. Viewers learn that phones can send live HDMI video to broadcast control rooms. Inspired by technology. People see how powerful the video camera in their own pocket can be. Inside look delivered. Watching the live switchboard gives viewers a cool look behind the scenes of TV. Excited for sports. High quality match footage makes the soccer action look exciting. hello apple iphone 17 pro max soccer broadcast behind the scenes control room mls match video editing phone rig stadium setup new technology live sports camera gear mobile video
An 84,000-square-foot pitch. 15 iPhone 17 Pros. No angle of MLS goes uncovered on Apple TV. @lagalaxy @houstondynamo
watch on instagram 11 A Japanese studio weaves paper thread into strong straps for box handles. hook The close view of spinning spools and energetic drum music pulls viewers in immediately. Bright studio setting. Clean machines hold spools of white paper thread in neat rows. Upbeat music. Energetic drums by Todd Terje start playing right away. Bold text overlay. Clean white letters say Inside Apple Japanese Weaving Studio. Broad appeal. Anyone interested in how items are made will want to watch. retain Viewers stay to see how loose threads become a finished handle on a real box. Surprising process. Thread moves through metal looms to weave a strong white strap. Shown not explained. The step by step visual process replaces any need for speech. Steady pacing. The clip uses 13 shots in 36.0 seconds, changing shot every 2.8 seconds. Clear outcome. The final shots show a person lifting a box with the finished handle. reward Viewers feel satisfied after watching a neat craft turn simple paper into a handle. Satisfying rhythm. Watching hundreds of threads align and move feels comforting. Learned something new. Viewers find out that paper can make strong carrying straps. Appreciation for detail. The close shots highlight precise Japanese weaving technique. hello apple japanese weaving studio paper handle packaging design factory loom thread weaving making process eco friendly packaging satisfies behind the scenes craft todd terje
All our packaging is made from paper. #ShotoniPhone Music: “Alfonso Muskedunder” by Todd Terje
watch on instagram 12 This video shows how Apple uses a robot named Daisy to recycle old iPhones into parts for new ones. hook The opening frame shows an iPhone held over an Apple logo, sparking curiosity about what happens to old phones. Clear image. A hand holds a gold iPhone in front of a giant Apple symbol. Bright setting. The lighting is clean and modern inside a high tech facility. Voiceover sound. A clear speaker asks what really happens to your old phone. Text on screen. Big white text asks a simple question about recycled devices. Big audience. Almost everyone owns a phone, so the question grabs anyone scrolling. retain Fast edits and cool footage of recycling machines keep viewers watching until the end. Cool tech. Watching a robot take phones apart in seconds is exciting to see. Show not tell. Real footage of robot arms moving and sorting parts replaces plain talk. Fast cuts. There are 32 shots in 45.0 seconds, so a new visual lands every 1.4 seconds. Key props. Piles of phone parts, tiny camera lenses, and metal pieces keep eyes focused. Clear steps. The clip moves smoothly from old phones to machine sorting and new products. Right length. At 45.0 seconds, the video covers the full story without wasting time. reward Viewers learn how specialized robots help turn old electronics into materials for future devices. Taught something. Viewers learn that a custom robot can take an iPhone apart in 18 seconds. Satisfying sights. Seeing thousands of camera lenses and circuit boards sorted feels pleasing. Positive feeling. Knowing old phones can be reused gives viewers hope for less waste. hello apple iphone recycling daisy robot tech breakdown phone parts apple disassembly green technology mobile phone recycling recycled aluminum smartphone materials technology news
Ever wondered what happens when you recycle your iPhone? Let Daisy break it down. #ShotoniPhone by @appledsign
watch on instagram 13 Parkinson's advocates visit a TV show writers' room to help make the stories accurate and real. hook A famous face speaking about a real illness stops people from scrolling right away. Famous face. Michael J. Fox talks about Parkinson's disease in a clip. Bright room. The scene starts in a quiet room with warm light. Soft background music. Gentle music plays softly behind the talking. Broad appeal. Learning how TV shows handle real life challenges interests many viewers. retain The mix of real people and TV show clips keeps the viewer watching until the end. Real experience. Advocates share what life with Parkinson's is actually like. Behind the scenes. Viewers get to sit inside the writers' room during a real meeting. Fast video pace. There are 42 shots in 54.3 seconds, so a new shot appears about every 1.3 seconds. Humor and heart. The clip balances funny moments with soft emotional scenes. reward Viewers feel inspired by the care taken to tell real stories on screen. Deeper understanding. Viewers learn about the daily lives of people with Parkinson's. Respect for creators. Viewers see the effort put into writing honest TV shows. Warm feeling. The message of staying hopeful through tough times feels good to hear. hello apple shrinking apple tv parkinsons disease behind the scenes writers room advocates tv show interview health awareness disability advocate acting television show storytelling
Inside the ‘Shrinking’ writers’ room with Parkinson’s advocates @imstillallie and @jcfoxninja.
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