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FORMULA 1®

@f1 · racing, sports, highlights

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All To Drive For UP NEXT: 🇳🇱 Netherlands

https://f1.com/Unlocked_2026

44M followers
8 reels read
11.6x best outlier
6.5x typical
82M views in here
20 Aug 2026 newest

how they make thembroad appeal, clear story, steady pacing, bold text, gentle music, right length, short length, text on screen

formula 1f1racinggrand prixzandvoortdutch gpcar crashgeorge russellsports highlightcharles leclercferrarimotor sportspixarlightning mcqueenradiator springscars moviemonza gpfuel the magicdisney pixaranimationteasernostalgianeon lightscar race

8 reels in the database, most viral first

1

@f1 Pixar · 13 Aug 2026

11.6x outlier

Lightning McQueen drives down Radiator Springs at night to announce a collaboration between Disney Pixar's Cars and Formula 1.

16M views
992K likes
2.3K comments
127K shares
42K saves
44M followers
31s long
6.3% liked
hookViewers stop scrolling because they instantly recognize Radiator Springs glowing in bright neon lights at night.
  • Radiator Springs setting. A wet street at night glows with bright green and red neon lights from the movie Cars.
  • Dramatic audio. Engine revs and dramatic music start playing right away.
  • Broad appeal. Anyone who loves animated movies or car racing will immediately stop to look.
retainViewers watch to the end to see Lightning McQueen zoom away and reveal the Formula 1 partnership logo.
  • Fast video cuts. The video has 11 shots in 31.1 seconds, changing shots about every 2.8 seconds to keep energy high.
  • Close-up details. Close-up shots of Lightning McQueen's body paint, eyes, and tires build excitement.
  • Clear story arc. The car wakes up, lights turn green, and McQueen zooms off in smoke, revealing the F1 logo.
  • Right video length. The short 31.1 second length gives a cinematic teaser feeling without dragging on.
rewardViewers leave feeling nostalgic and excited for the upcoming Formula 1 collaboration.
  • Nostalgic feeling. Seeing Radiator Springs and Lightning McQueen brings back fond childhood memories.
  • Excitement for racing. Formula 1 fans get excited about a real-world crossover with a favorite movie car.
  • Visually satisfying. Bright neon lights, smooth reflections on wet asphalt, and engine revs feel great to watch.
pixarlightning mcqueenradiator springscars movieformula 1f1monza gpfuel the magicdisney pixarracinganimationteasernostalgianeon lightscar racegrand prix

Ka-Ciao!💥 Lightning McQueen has entered the Formula 1 chat and is headed to the Formula 1 Gran Premio D’Italia at Monza to mark the 20th anniversary of Disney and Pixar’s Cars! 🏎️💨🇮🇹 #Formula1 #MonzaGP #Cars20

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2

@f1 Oracle Red Bull Racing · 20 Aug 2026

10.5x outlier

A team boss worries after typing 'Max Resigns' until Max points out he forgot a hyphen for 're-signs'.

14M views
918K likes
9.2K comments
333K shares
29K saves
44M followers
28s long
6.4% liked
hookThe shocking email subject line about a star driver quitting makes fans stop and watch.
  • Visual setup. A team boss looks worried at his office desk.
  • Audio start. Quiet office sounds play before dialogue starts.
  • Text reveal. Bold text on an email draft reads 'Max Resigns'.
  • Broad appeal. Any racing fan instantly cares about major driver news.
retainThe short dialogue and funny grammar fix keep viewers watching until the final logo reveal.
  • Clever joke. The visual mix-up between 'resigns' and 're-signs' builds a light joke.
  • Calm acting. Max calmly points out the mistake while relaxing in a chair.
  • Steady pacing. The camera cuts 11 times across 27.9 seconds to stay lively.
  • Clear story. The short office chat leads directly to a neat ending logo.
rewardViewers enjoy a funny grammar joke and get hyped for the driver's real contract extension.
  • Short laugh. The simple spelling mistake delivers easy humor.
  • Fan relief. Racing supporters feel happy seeing Max stay with the team.
  • Fun visual. A sleek graphic confirms the big announcement at the end.
oracle red bull racingmax verstappenf1formula 1racingred bullmotorsportsfunny office videoemail mistakegrammar jokehyphencontract signdriver newssports humorracing team

Hi all, hope this email finds you well 📨 #F1 #RedBullRacing #MaxVerstappen

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3

@f1 FORMULA 1® · 16 Aug 2026

7.9x outlier

This video is an interactive reaction game where viewers try to screenshot the screen at the exact moment the F1 starting lights turn off.

11M views
216K likes
6.1K comments
16K shares
7K saves
44M followers
7s long
2.0% liked
hookViewers stop scrolling because the text asks them to play a quick interactive game right away.
  • Bold red visual. The official F1 logo stands above dark starting lights on a race track.
  • Race track setting. Red lights turn on row by row just like in a real Formula 1 start.
  • Exciting audio. Loud car engine sounds roar while countdown beeps play.
  • On screen text. Large white text asks viewers to screenshot when the lights go out.
  • Broad appeal. Anyone scrolling can try this simple reaction test without needing any special skills.
retainViewers watch until the end so they can tap their screen the second the red lights turn black.
  • Interactive concept. The video is an active game rather than something you just watch.
  • One continuous shot. The video stays on one unbroken take for all 6.9 seconds without any edits.
  • Building tension. Engine revs get louder as each set of red lights turns on.
  • Key visual props. The video uses official F1 start lights and a digital timer to track reaction times.
  • Short time length. At under seven seconds, the video moves fast and encourages people to replay it.
rewardViewers walk away with a fun reaction score that they can compare with friends.
  • Playful challenge. Viewers feel excited to test how fast their fingers can move.
  • Community connection. Viewers want to post their final time score in the comments section.
  • Instant replay. Viewers immediately loop the video to try and get a faster score.
formula 1reaction test gamef1 start lightsscreenshot challengerace car soundf1 driver reactioninteractive video gameviral f1 gamereaction time scorequick challenge

Test your reactions! ⚡️ Screenshot when the lights go out and let us know your result! 👀 #F1 #Formula1

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4

@f1 FORMULA 1® · 11 Aug 2026

7.0x outlier

An F1 driver avoids a huge crash right after a race starts and other drivers react in total shock.

9.5M views
414K likes
2.5K comments
16K shares
12K saves
44M followers
13s long
4.4% liked
hookA driver camera view shows a near-crash at top speed that instantly grabs attention.
  • On-board view. A bright pink race car speeds down a track surrounded by other cars under daylight.
  • Loud engines. High-speed racing engine sounds immediately kick in.
  • Bold text. White text on screen asks how the driver saved the car.
  • Mass appeal. F1 racing and intense near-misses attract a huge global audience.
retainMultiple angles and genuine reactions from professional drivers keep people watching every second.
  • Surprising move. The video shows an incredible near-miss that seems impossible to pull off.
  • Shown not explained. The clip lets the visuals and driver reactions tell the story instead of a voiceover.
  • Shocked reactions. Seeing top drivers grab their heads in shock adds real excitement.
  • Steady pacing. There are 3 shots in 12.5 seconds, with a new shot about every 4.2 seconds, keeping the clip moving.
  • Slow motion view. The final shot gives a clear close-up of how close the wheels came to touching.
rewardViewers walk away amazed by the driver's incredible skill and fast reflexes.
  • Pure excitement. The near-miss gives a quick thrill of danger without anyone getting hurt.
  • Deep respect. Viewers feel awe at how fast F1 drivers react under pressure.
  • Fun reaction. Watching other famous drivers react in shock makes the moment even better.
formula 1f1racingcar crashnear missfranco colapintoalpinegeorge russellmotorsportgrand prixfast carsdriving skillsreaction videoracing dramasports highlight

It happened a few metres into the season, and we're STILL scratching our heads as to how @francolapinto did this 🤯 #F1 #Formula1

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5

@f1 FORMULA 1® · 11 Aug 2026

6.0x outlier

Lewis Hamilton shows huge support and excitement for young driver Kimi Antonelli across multiple Formula 1 moments.

8.1M views
438K likes
936 comments
8.5K shares
7.3K saves
44M followers
30s long
5.4% liked
hookViewers stop to see a famous race car champion crouch down like a fan to celebrate a young teammate.
  • Famous star. Lewis Hamilton crouches down in a bright red racing suit to greet Kimi Antonelli.
  • Bright background. They stand in front of a race paddock wall under natural daylight.
  • Gentle music. Soft acoustic guitar music plays warmly in the background.
  • Bold text. Text on screen reads Lewis being Kimi's biggest fan in clean white letters.
  • Broad appeal. Everyone likes seeing a veteran star support a young new talent.
retainPeople keep watching to see the sweet bond between two generations of race car drivers.
  • Warm emotion. The video shows genuine hugs, laughs, and high fives between the drivers.
  • Shown not told. Clips show Lewis lifting Kimi up on the podium and joking with him off track.
  • Steady cuts. The video uses 9 shots in 30.2 seconds, changing about every 3.4 seconds to keep the momentum high.
  • Easy story. Each short clip shows another moment of Lewis praising or celebrating Kimi.
  • Right length. The 30.2 second length is perfect to show a montage of friendship.
rewardViewers feel happy seeing a legendary driver support the next generation.
  • Heartwarming feeling. It feels good to see a champion act humble and supportive.
  • Inspired by mentorship. Viewers are reminded of the power of encouraging younger teammates.
  • Behind the scenes. Fans enjoy seeing real friendship between drivers off the track.
formula 1f1lewis hamiltonkimi antonelliracingdriverspodiumwholesomesportsmanshipfriendshipcelebrationvictoryteambackstagedriver roomheartwarmingracing sports

You won't find a bigger Kimi Antonelli fan than Lewis Hamilton 🥺 #F1 #Formula1

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6

@f1 FORMULA 1® · 19 Aug 2026

5.8x outlier

An F1 driver sits alone on a grassy hill after his race car breaks down.

7.9M views
476K likes
1.3K comments
18K shares
8.7K saves
44M followers
10s long
6.0% liked
hookA famous race car driver sitting sadly on a grassy hill stops viewers instantly.
  • Sad driver. Charles Leclerc sits on the grass wearing his red racing suit.
  • Bright track. The sunny outdoor race track has green grass and big grandstands in the background.
  • Gentle music. Soft piano music plays quietly over the scene.
  • Onscreen text. A small logo and flag show this is from the 2025 Dutch Grand Prix.
  • Wide appeal. Sports fans and casual viewers both recognize a famous athlete having a bad day.
retainQuick cuts show the driver sitting alone from different angles while other cars pass by.
  • Sad feeling. The video shows his disappointment without any talking or explanation.
  • Pacing speed. The video uses 5 shots in 9.5 seconds, changing the angle every 1.9 seconds.
  • Visual props. The red racing suit and helmet on the grass show he just had to stop racing.
  • Simple story. You quickly see that his race ended early and he is watching from the side.
  • Short length. The short run time fits this quick emotional moment perfectly.
rewardViewers feel sympathy for the driver and enjoy the relatable human moment.
  • Feeling sympathy. Viewers feel sorry for a driver who worked hard only to stop early.
  • Relatable moment. It shows that even top sports stars have bad days where things go wrong.
  • Quiet sadness. The calm music leaves a quiet, thoughtful feeling at the end.
formula 1f1formula onecharles leclercferrarizandvoortdutch gprace driversad momentpit stopretirementracing cargrand prixtracksidesports breakdownathlete emotion

We had one very unlucky spectator last year at Zandvoort 💔 #F1 #Formula1 #DutchGP

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7

@f1 FORMULA 1® · 17 Aug 2026

5.8x outlier

Two Ferrari race cars crash on the exact same corner during a big Formula 1 race.

7.8M views
259K likes
806 comments
11K shares
4.8K saves
44M followers
17s long
3.3% liked
hookA dramatic double crash from a famous race team grabs the viewer instantly.
  • Bright red cars. Two red racing cars slide off a wet track in a split screen view.
  • Loud commentary. Excited race commentators shout about both cars hitting trouble at turn three.
  • Text on screen. White text says Ferrari's Dutch nightmare with a broken heart emoji.
  • Big audience. Fast cars and dramatic crashes attract anyone who likes sports and speed.
retainThe combination of outside video angles and inside helmet audio keeps people watching until the end.
  • Big drama. Seeing both teammates crash at the same place is shocking and sad.
  • Real emotion. Hearing the driver sigh and say how frustrating it is makes you feel his pain.
  • One unbroken take. The 16.5 second video stays in one smooth layout so you do not miss a second.
  • Clear story. The clip shows the crash first then lets you listen to the driver react.
  • Short length. The short video gives you the whole story without taking up time.
rewardViewers feel the sting of bad luck and feel close to the driver's pain.
  • Feeling sad. You feel sorry for the drivers when their hard work ends in a crash.
  • Action kick. The quick slide into the wall provides a sudden burst of excitement.
  • Behind scenes. Hearing driver radio chatter makes you feel like part of the team.
formula 1f1ferraridutch gpzandvoortrace crashsports dramadriver radioracing videomotor sportscar crashheartbreaksports highlightgrand prixf1 driverracing fail

Last year's trip to Zandvoort was cruel to Ferrari 💔 #F1 #Formula1 #DutchGP

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8

@f1 FORMULA 1® · 18 Aug 2026

5.6x outlier

Two Formula 1 race cars bump wheels as one driver pushes past the other around a tight curve.

7.7M views
272K likes
595 comments
6.3K shares
5K saves
44M followers
17s long
3.5% liked
hookA dramatic close-up collision between two fast race cars instantly stops scrolling.
  • Driver appearance. The cars are sleek red and silver Formula 1 racers with drivers tucked inside helmets.
  • Setting and light. Bright daylight shines on a banked racing curve with big crowds and purple signs.
  • Audio setup. Commentators gasp with excitement over loud engine roars.
  • Text on screen. Small white text shows the race logo and year at the top corner.
  • Broad appeal. Fast cars and close calls appeal to sports fans and casual viewers alike.
retainThe intense split-screen action and slow-motion angles keep viewers watching until the pass finishes.
  • Surprising action. One car actually drives off the main track line to complete the daring pass.
  • Action over talk. The camera shows every tire touch directly rather than just talking about it.
  • High tension. Commentators sound amazed as the cars touch wheels at high speed.
  • Shot pacing. The video uses 1 unbroken take lasting 17.4 seconds with a split screen view.
  • Essential cars. The video needs the two real race cars to show the real moment.
  • Clear story. You watch the red car start behind, slide side-by-side, and pull ahead.
  • Right length. At under eighteen seconds, the clip shows the full move without dragging.
rewardViewers leave feeling energized by the brave racing move and high-speed excitement.
  • Thrilling excitement. The close wheel-to-wheel contact gives a quick rush of energy.
  • Respect for skill. Seeing a driver pull off a risky move creates awe for top racers.
  • Satisfying moment. Watching a clean pass after heavy pressure feels great to finish.
formula 1f1racinggrand prixcharles leclercgeorge russellzandvoortovertakepassrace carmotor sportsdutch gpsplit screenhigh speedextreme drivingsports clip

The C in Charles stands for commitment 💪😮‍💨 Around the outside Charles Leclerc went on George Russell last season at Zandvoort! 🔀 #F1 #Formula1 #DutchGP

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