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Shawn @ Èdo Cheesecake

@edocheesecake · baker, cheesecake, skits

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Hi, I’m Shawn. I make cheesecake for a living. I make videos for fun. Hope you enjoy them. 🍰 ↓ Order cheesecake

http://edocheesecake.com

55K followers
7 reels read
2120x best outlier
19.1x typical
28M views in here
14 Aug 2026 newest

how they make themthe setting, text on screen, broad appeal, short length, right length, the main person, the audio sound, the text overlay

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7 reels in the database, most viral first

1

@edocheesecake Shawn @ Èdo Cheesecake · 31 Jul 2026

2120x outlier

A baker edits himself into scenes from the movie Inception to convince Leonardo DiCaprio to buy a cheesecake.

27M views
1.6M likes
19K comments
935K shares
178K saves
55K followers
50s long
5.9% liked
hookA man leaning out of a car window shouts a famous actor's name, making viewers curious about what is happening.
  • The main person. A young man in a white t-shirt leans out of a silver car window with a serious look on his face.
  • The setting. The scene is outdoors on a cloudy day with buildings and trucks in the background.
  • The audio sound. Real background noise from a car and airport plane engines plays along with speech.
  • The text overlay. Bold white text at the bottom reads Hey Leo in simple clear letters.
  • Broad audience appeal. Anyone who likes funny movie edits or popular films will want to watch this interaction.
retainThe clever back and forth conversation keeps viewers watching to see if the actor buys the dessert.
  • Silly comedy idea. A baker treats an intense action movie scene like a regular sales call for cake.
  • Showing the story. The creator edits real movie footage of the actor smoothly with his own car video.
  • Serious acting style. Both speakers act completely serious even though the topic of cheesecake is hilarious.
  • Steady shot changes. The video has 19 shots across 50.4 seconds, changing about every 2.7 seconds.
  • Crucial video clips. The movie footage is essential, as the video does not work without these movie scenes.
  • Easy to follow. The dialogue flows like a real argument between two people standing next to each other.
  • Good video length. The short duration fits the joke without making it drag on too long.
rewardViewers enjoy a funny movie edit that turns an intense drama into a funny dessert sales pitch.
  • Laugh at funny edits. People get a good laugh seeing a serious movie scene turned into a joke.
  • Enjoy clever editing. Viewers appreciate how smoothly two completely different videos were put together.
  • Want a sweet treat. Hearing about cheesecake makes viewers think about eating a delicious dessert.
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POV: I tried selling cheesecake to Leonardo DiCaprio… #inception #leonardodicaprio #cheesecakelovers

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2

@edocheesecake Shawn @ Èdo Cheesecake · 14 Aug 2026

29.7x outlier

A young man shows how strange he feels after three hours of sleep by comparing himself to a dog walking on its back legs.

379K views
11K likes
141 comments
14K shares
1.9K saves
55K followers
19s long
2.8% liked
hookA sleepy man yawns outside, and the clip immediately cuts to a goofy dog standing on two legs.
  • Tired person. A man in a white shirt yawns widely outdoors.
  • Daylight setting. The video takes place outside near trees and cars during the day.
  • Silly music. Playful accordion music starts right as the video begins.
  • Text on screen. Big white text says POV Sleeping 3 hours doesn't affect me.
  • Broad appeal. Almost everyone knows how hard it is to stay awake when tired.
retainFast cuts between a sleepy man and a funny golden retriever keep the video moving quickly.
  • Silly idea. The joke shows how bad sleep loss feels instead of just explaining it.
  • Funny acting. The man looks confused while the dog dances around on two paws.
  • Fast editing pace. The video has 11 shots in 19.0 seconds, changing the camera shot almost every two seconds.
  • Simple setup. The whole joke works with just the man and the dog clip.
  • Easy joke. The story is very simple and easy to understand right away.
  • Good short length. The nineteen second runtime keeps the joke fresh without getting slow.
rewardViewers feel amused and comforted by a funny moment about being extremely tired.
  • Shared feeling. Viewers remember times they had to go to work on very little sleep.
  • Silly laugh. The contrast between the stumbling man and the goofy dog makes people smile.
  • Cute animal. Seeing a golden retriever balance on its back legs makes the viewer happy.
shawntired memegolden retrieverfunny dogsleep deprivationsmall business ownerpov videolack of sleepsilly dogcomedy shortrelatable humordaily strugglewalking dog

POV: When you got 3 hours sleep but still gotta sell cheesecakes 💀 #dog #fyp #smallbusiness

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3

@edocheesecake Shawn @ Èdo Cheesecake · 30 Jul 2026

20.1x outlier

A baker searches for someone who hates his cheesecake by asking a cardboard picture board.

257K views
1.5K likes
36 comments
58 shares
83 saves
55K followers
19s long
0.6% liked
hookThe viewer stops scrolling to see a baker on a quest to find a cheesecake hater.
  • Chef coat attire. A man in a white baker coat walks outside holding a paper bag on a street.
  • Bold yellow text. Large yellow text introduces a challenge number across the top half.
  • Original spoken sound. The baker speaks directly to the camera as he walks down the street.
  • Text on screen. Clear word captions match his speech so anyone can follow along.
  • Broad topic appeal. Food challenges appeal to anyone who likes desserts or street comedy.
retainViewers stay to see if the painted figures respond to his funny question.
  • Silly setup. The baker walks up to a painted photo cutout board with face holes.
  • Visual comedy. He whispers into empty face holes and asks a painted dog to try cake.
  • Pacing and shots. The video uses 5 shots across 18.9 seconds to keep the joke quick.
  • Simple prop. Carrying a bakery bag gives him a reason to offer food to the board.
  • Clear steps. He introduces his mission, finds his targets, asks them, and fails.
  • Short length. The clip is under 19 seconds so the joke stays quick and light.
rewardThe viewer gets a quick laugh from a funny joke about selling cheesecake.
  • Funny result. Silence from the photo board makes the fake interview funny.
  • Playful mood. The creator keeps a light and cheerful tone throughout the clip.
  • Clever idea. It promotes his bakery business in a fun way without feeling like an ad.
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Day 5.5 of looking for our first cheesecake hater. We finally found someone to interview... They didn‘t say a word. Even the dog ignored us. Challenge failed. #baltimoreeats #streetinterview #burntcheesecake #cheesecakelovers #fellspoint

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4

@edocheesecake Shawn @ Èdo Cheesecake · 26 Jul 2026

19.1x outlier

A baker goes outside to find someone who hates his cheesecake, but an older couple loves it.

244K views
1.9K likes
37 comments
106 shares
149 saves
55K followers
24s long
0.8% liked
hookA baker shows off a slice of cake and says he is looking for someone who hates it.
  • Visual presentation. A man holds a plate with a slice of cake topped with honey and cookies.
  • Setting lighting. He stands indoors in front of a shop sign under bright indoor lights.
  • Audio track. The man speaks directly to the camera over low background sounds.
  • On-screen text. Large yellow text says Challenge #5 over the cake.
  • Broad topic. Food taste tests appeal to anyone who likes eating sweets.
retainViewers watch to see if the older couple will dislike the dessert.
  • Simple challenge. The goal is to find one person who hates the slice of cake.
  • Real reactions. An older couple takes a bite outside on the sidewalk and talks about it.
  • Shot changes. Four shots in 23.8 seconds means a new shot lands about every 6.0 seconds.
  • Key props. The slice of cake and plastic spoons are needed to run the test.
  • Easy story. The baker explains the challenge and then shows the couple trying the food.
  • Right length. The clip is under 24 seconds so the joke stays quick.
rewardViewers feel happy seeing an older couple enjoy a slice of cake.
  • Sweet moment. The woman gives a clear thumbs up to the camera.
  • Food craving. The soft slice of cake looks creamy and full of flavor.
  • Light humor. A big red failed stamp shows up because nobody hated the cake.
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Day 5 of looking for someone who hates our cheesecake. 👀 Today’s judges? A sweet older couple. 👴 “Love it.” 👵 “I’d give it a thumbs up.” We keep asking strangers for their honest opinion… and we’re still looking for our first hater. Tags: #basquecheesecake #baltimore #dessert #foodie #cheesecakelovers

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5

@edocheesecake Shawn @ Èdo Cheesecake · 25 Jul 2026

13.4x outlier

A baker looks for someone on the street who hates his cheesecake, but a woman tries it and loves it.

171K views
884 likes
12 comments
52 shares
65 saves
55K followers
18s long
0.5% liked
hookA bold challenge title overlay and a woman blowing kisses make viewers stop scrolling to see what is happening.
  • The person. A young woman sitting at a red picnic table blows kisses to the camera.
  • The setting. An outdoor plaza on a cloudy day with buildings in the background.
  • The sound. The creator speaks in a clear voice as the clip begins.
  • The overlay. Bright yellow text says Challenge #4 across the center.
  • The appeal. Street taste tests appeal to anyone who enjoys food reactions and fun public challenges.
retainViewers keep watching to see if the stranger will dislike the dessert or ruin the challenge.
  • Simple idea. The host looks for a person who dislikes his food, turning standard reviews into a game.
  • Fast cutting. The clip cuts 8 times across 9 shots in 18.4 seconds, moving to a new shot every 2.0 seconds.
  • Real reaction. The guest eats a big bite and praises the taste, showing her true joy.
  • Funny ending. A red failed stamp pops up when the woman says she likes the cake.
  • Short length. The video lasts only 18.4 seconds, so it is easy to watch until the end.
rewardViewers get a laugh from the failed challenge and feel a quick urge to eat dessert.
  • Light humor. The host failing because his baking tastes good creates a simple joke.
  • Appetite appeal. Close shots of the creamy cake make viewers want a sweet treat.
  • Good vibes. The woman's happy compliments bring a friendly energy to the screen.
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Day 4 of looking for someone who hates our cheesecake. 👀 “It’s creamy. It’s delicious.” Then she blew us a whole bunch of kisses… 😘 Maybe that’s a 10/10 without actually saying “10/10.” #cheesecakelovers #baltimore #baltimorefoodie #burntcheesecake #supportlocal

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6

@edocheesecake Shawn @ Èdo Cheesecake · 24 Jul 2026

10.5x outlier

A man holding a cheesecake bag tries to interview two pigeons on a window ledge for his street challenge.

134K views
942 likes
28 comments
59 shares
47 saves
55K followers
16s long
0.7% liked
hookA man holding a clean white food bag on a city street makes a quick challenge claim that grabs attention.
  • Visual setup. A friendly man stands on a sidewalk holding a white bag.
  • Outdoor lighting. Bright daylight shows colorful brick buildings in the background.
  • Clear speech. The speaker talks directly to the camera with no music.
  • Bold text. Bright yellow and white subtitles sit over the center of the video.
  • Broad appeal. Street interviews and food challenges attract a wide audience.
retainThe funny turn from a serious street challenge to talking to pigeons keeps people watching to the end.
  • Silly joke. Asking pigeons to try cheesecake is unexpected and funny.
  • Show not tell. The camera pans across the street to show real pigeons perched high on a building.
  • Natural delivery. The presenter speaks casually and acts disappointed when the birds do not answer.
  • Single shot. The video stays in 1 unbroken take over 16.3 seconds with no cuts.
  • Key prop. The white takeout bag gives a reason for the entire interaction.
  • Simple story. The man sets up his goal, spots two pigeons, yells to them, and walks away.
  • Right length. The video ends right after the punchline lands so the joke stays fresh.
rewardViewers get a quick laugh from a lighthearted street comedy moment.
  • Quick laugh. The punchline about pigeons not speaking English makes viewers smile.
  • Light mood. The simple street prank brings a cheerful moment to the feed.
  • Dessert craving. Seeing a food bag makes people think about getting cheesecake.
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Day 3.5 of looking for someone who hates our cheesecake… 👀 We even interviewed the pigeons. Turns out… They don’t speak English. 🕊️ Guess we’ll keep looking. #baltimore #cheesecakelovers #streetinterview #funnyvideos #fypage

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7

@edocheesecake Shawn @ Èdo Cheesecake · 8 Jun 2026

10.3x outlier

A baker slices into a soft Basque cheesecake and scoops a spoonful to show its creamy center.

131K views
2.4K likes
32 comments
696 shares
379 saves
55K followers
15s long
1.9% liked
hookA bright orange backdrop and a glowing golden cheesecake pull the viewer in right away.
  • White gloves. Gloved hands remove a cake ring from a golden baked cheesecake.
  • Bright setting. A bright orange table and warm overhead light make the food stand out.
  • Soft audio. Calming jazz music plays gently in the background.
  • Text overlay. Bold white text says BASQUE CHEESECAKE across the middle.
  • Universal appeal. Delicious food appeals to anyone who likes sweet treats.
retainSatisfying slicing sounds and a soft creamy center keep people watching to the end.
  • Showing dessert. The cake is sliced and served instead of just explained in words.
  • Visual textures. The soft middle and browned top look very appetizing.
  • Steady pacing. There are 5 shots in 14.6 seconds, changing every few seconds.
  • Kitchen props. A cake ring, large knife, spatula, and spoon make the process feel neat.
  • Easy flow. The steps move clearly from removing the ring to slicing and scooping.
  • Short duration. The clip is under 15 seconds so it feels quick and easy.
rewardViewers get a close look at a creamy dessert that makes them want a slice.
  • Food craving. The gooey center makes people wish they could try a bite.
  • Calming feel. The soft music and neat cutting offer a relaxing moment.
  • Simple joy. Watching a neat slice of cheesecake served is pleasing.
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⚠️Not your typical cheesecake. Ultra creamy. Less sweet. Naturally Gluten-Free. Pre-orders are now open. See you next weekend #cheesecake #basquecheesecake #desserts #cheesecakelovers

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