all creators

David Laid

@davidlaid · fitness, gym, bodybuilding

open on instagram

Gymshark Creative Director Of Lifting @gymshark | 10% CODE “DAVID10” @transparentlabs | 10% CODE “DAVID10”

https://athlete.transparentlabs.com/david4xu

5.9M followers
30 reels read
67.9x best outlier
16.9x typical
221M views in here
16 Jul 2026 newest

how they make thembroad appeal, right length, gym setting, show not tell, shot changes, no text, shown not told, broad interest

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30 reels in the database, most viral first

1

@davidlaid David Laid · 15 Nov 2023

67.9x outlier

A muscular fitness creator poses and flexes his body in a home gym.

23M views
1.1M likes
1.6K comments
19K shares
24K saves
5.9M followers
6s long
4.8% liked
hookA viewer stops scrolling to stare at the creator's extremely muscular physique.
  • Massive muscle build. A very lean and muscular shirtless man stands directly in front of the camera.
  • Dim gym lighting. The room is dimly lit to make every muscle shadow stand out clearly.
  • Soft original audio. Quiet background audio keeps the focus entirely on the creator's body.
  • No text overlay. The shot relies completely on visual impact without any text.
  • Broad fitness interest. Anyone interested in working out or getting fit will stop to look.
retainViewers keep watching to see the creator adjust his stance and highlight different muscles.
  • Simple flexing concept. The video relies on the impressive look of a top fitness body.
  • Shown not told. He shows his physique through movement without saying a word.
  • Focused intensity. He stays serious and focused while tweaking his pose.
  • Single unbroken take. The video is one unbroken take lasting under six seconds.
  • Minimal gym props. Exercise gear and fans fill the background to set the mood.
  • Easy to follow. The video simply tracks his subtle poses from top to bottom.
  • Perfect clip length. The short video length matches the simple flexing idea.
rewardThe viewer finishes the video feeling motivated to hit the gym and work on their own fitness.
  • Strong fitness motivation. Viewers feel inspired to exercise and work hard at the gym.
  • Aesthetic visual satisfaction. The clean lighting and clear symmetry look visually impressive.
  • Desire for progress. Viewers wish to build a lean and strong body like this.
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2

@davidlaid David Laid · 3 Dec 2023

49.7x outlier

A muscular young man poses in front of a dark wall to show off his impressive upper body physique.

17M views
830K likes
1.9K comments
5.5K shares
17K saves
5.9M followers
12s long
5.0% liked
hookA viewer stops scrolling because the striking muscular body and dramatic lighting grab attention right away.
  • Person look. A shirtless young man with huge muscle shape holds a classic bodybuilding pose.
  • Setting and light. He stands against a dark wall under bright overhead lighting that cuts deep shadows.
  • The music. A famous rock song plays in the background to give an epic feeling.
  • Words on screen. There are no text overlays on the video clip.
  • Target audience. Bodybuilding and fitness appeal to millions of people on social media.
retainViewers stay until the end to admire his dramatic shape and steady posing posture.
  • Visual display. He flexes his upper body without speaking or moving around.
  • Shown not told. His physical hard work is shown directly instead of being explained.
  • Emotion and pose. He holds a firm expression that makes the pose look focused.
  • Shot changes. The video stays on 1 unbroken take for the whole 12.3 seconds.
  • Simple setup. He needs only a dark wall and good light to show his body.
  • Story flow. The video is simple to follow because it is just one still pose.
  • Perfect length. The short duration fits the simple visual showcase perfectly.
rewardViewers walk away feeling motivated to exercise and build a stronger body.
  • Gym motivation. Viewers feel inspired to go train and improve their own strength.
  • Visual satisfaction. Seeing defined muscles under crisp lighting feels pleasing.
  • Fitness ambition. Viewers get reminded of what dedication in the gym can achieve.
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Journey to 220

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3

@davidlaid David Laid · 30 Aug 2023

43.8x outlier

Two extremely fit men walk up to a big wooden table to arm wrestle each other.

15M views
844K likes
4.4K comments
1.3K shares
31K saves
5.9M followers
10s long
5.7% liked
hookViewers stop scrolling to see two remarkably muscular men prepare for a test of strength.
  • Striking bodies. Two shirtless, very muscular men immediately catch the eye as they walk into frame.
  • Gym setting. The dim lighting and gym background set a dramatic and competitive mood.
  • Real room sound. The natural room audio makes the scene feel direct and real.
  • Broad interest. Fitness and physical competition appeal to a huge audience on social media.
retainPeople keep watching to see who wins the intense arm wrestling match.
  • Clear action. The men move into position and lock hands without needing any explanation.
  • Real intensity. Serious expressions and tight muscles show high energy and focus.
  • Unbroken take. The video is 1 unbroken take that runs for 10.2 seconds.
  • Big table prop. The large wooden table gives them a dramatic stage for their match.
  • Simple story. Viewers easily follow the setup, countdown, and start of the battle.
  • Perfect timing. The short length keeps the excitement high without dragging on.
rewardViewers feel energized and entertained by a quick test of fitness strength.
  • Fitness motivation. Seeing extreme physical shape inspires people to work out harder.
  • Competitive thrill. The tension before an arm wrestle creates quick excitement.
  • Desire for strength. Viewers wish they had impressive athletic physiques like these men.
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Tomorrow 3pm EST 🎞️

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4

@davidlaid David Laid · 12 Jun 2024

41.2x outlier

A fast teaser video shows a fitness star traveling, working out, and getting a medical treatment.

14M views
833K likes
2.9K comments
9.1K shares
36K saves
5.9M followers
50s long
6.0% liked
hookA man speaks in a car before fast cuts show an exciting luxury vacation.
  • Strong start. A muscular man talks directly to the camera inside a car.
  • Bright setting. The scenes switch quickly to sunny beaches and clear blue water.
  • Catchy music. The pop song Life Goes On plays over the energetic clip montage.
  • Broad appeal. Seeing a fun fitness lifestyle trailer appeals to many different viewers.
retainFast edits keep the energy high as the video jumps between workouts and medical appointments.
  • Fast changes. The clip has 28 shots in 49.7 seconds, changing every 1.8 seconds to keep attention.
  • High contrast. Fun beach games and gym lifts mix with serious hospital procedures.
  • Easy storyline. The clip flows like a movie trailer for a bigger video.
  • Trendy tech. Seeing high tech headsets adds a modern feeling to the adventure.
  • Right length. The video gives a full preview of the journey without taking up much time.
rewardViewers feel excited for the upcoming full video and motivated to work out.
  • Feeling excited. The trailer makes people want to watch the longer video online.
  • Feeling motivated. Seeing heavy gym lifting encourages viewers to stay healthy and strong.
  • Feeling curious. Seeing health treatments in a fitness video creates interest in recovery tech.
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🏝️🌊☀️💉 tomorrow on yt

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5

@davidlaid David Laid · 19 Sept 2023

37.0x outlier

A bodybuilder shows off his physique before and after stepping in front of a glowing red gym light.

12M views
1.2M likes
3.2K comments
18K shares
47K saves
5.9M followers
25s long
9.6% liked
hookViewers stop scrolling because a muscular man flexing in normal light suddenly gets highlighted by intense red lighting.
  • Strong subject. A very fit man without a shirt stands in a gym wearing headphones.
  • Gym setting. The background shows workout gear and gym equipment.
  • Upbeat audio. A simple guitar riff plays in the background.
  • No text. There are no words on the screen to read.
  • Broad appeal. Fitness content appeals to anyone interested in workouts or strong physiques.
retainViewers keep watching to see how dramatic the lighting change makes his muscle definition look.
  • Big visual change. The bright red panel turns on and makes every muscle pop.
  • High energy. Rock music kicks in right as the red lights flash on.
  • Great physique. His impressive shape keeps people looking at the details.
  • Pacing speed. The video has 3 shots in 25.4 seconds with cuts around every 8.5 seconds.
  • Red light panel. The glowing light panel is key to making the muscle detail stand out.
rewardViewers walk away feeling inspired to work out and impressed by the dramatic lighting effect.
  • Gym inspiration. Viewers feel motivated to hit the gym and get in shape.
  • Visual satisfaction. Watching the lighting transform the muscle look feels very satisfying.
  • Aesthetic goal. People might want to try red lighting for their own workout photos.
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6

@davidlaid David Laid · 27 Jun 2024

35.1x outlier

A fitness influencer flexes his muscular chest and abs under a dramatic beam of sunlight.

12M views
600K likes
2K comments
42K shares
15K saves
5.9M followers
13s long
5.1% liked
hookViewers stop scrolling to admire a fitness influencer with an extremely muscular body in sharp light.
  • Striking physique. A shirtless young man with deeply cut abs and a muscular chest fills the frame.
  • Dramatic lighting. A sharp streak of sunlight hits his chest while the surrounding room stays dark.
  • Upbeat music. A bouncy rap song plays right from the start.
  • Broad appeal. Anyone into fitness, gym motivation, or peak human shape will pause to look.
retainViewers stay until the end to watch him shift his position and show off different muscle groups.
  • Visual flexing. He turns his body and shifts his arms to highlight different muscles in the light.
  • Intense expression. He keeps a calm, serious face that matches the powerful music.
  • Pacing breakdown. There are 2 shots in 13.0 seconds, with a cut near the end at 11.6 seconds.
  • Simple setup. The simple dark background and headphones keep all attention on his physique.
  • Right duration. At 13 seconds, the clip shows off his physique without getting boring.
rewardViewers finish the video feeling motivated to hit the gym and improve their own physique.
  • Gym motivation. Viewers feel energized to work out and train harder.
  • Visual satisfaction. The contrast between dramatic shadows and sunlight on muscles looks cool.
  • Lifestyle inspiration. Viewers want to build a impressive body and join the fitness community.
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@gymshark Summer Sale Live!!! Everything is up to 60% OFF!! Use Code DAVID for an extra 10% off 👌

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7

@davidlaid David Laid · 28 Sept 2023

30.8x outlier

A fit young man rapidly changes through different gym outfits inside a gym to display a new clothing line.

10M views
516K likes
1.6K comments
4.8K shares
21K saves
5.9M followers
1:00 long
5.0% liked
hookA fit young man shows off his muscles while swapping clothes to a trendy song, stopping viewers in their tracks.
  • Fit body. A muscular young man stands in a gym wearing headphones and open clothing.
  • Gym setting. Bright lights reveal exercise equipment like bikes and weight machines.
  • Popular song. The tune Sweater Weather plays right from the start.
  • Broad subject. Showing stylish clothes and fitness appeals to a wide crowd.
retainThe rapid outfit changes and rhythmic flexing keep viewers watching until the end.
  • Fast changes. Every quick motion brings a new jacket, shirt, or pair of pants.
  • Strong posing. The creator flexes his muscles to show how the clothes fit.
  • Slow pacing. There are 2 shots in 59.6 seconds, with a new shot about every 29.8 seconds.
  • Easy path. The video moves clearly from one outfit combination to the next.
  • Good length. Under one minute is the right length for a simple outfit showcase.
rewardViewers discover new workout clothes and feel inspired to hit the gym.
  • Style ideas. Viewers see fresh clothes they can wear for working out.
  • Gym motivation. Seeing a strong physique makes people want to exercise.
  • Fun rhythm. Matching movements to music gives a cool energy.
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8

@davidlaid David Laid · 25 Sept 2023

28.2x outlier

A fitness creator lifts weights in a gym and shows off his physique to promote his new sweatpants.

9.5M views
417K likes
1K comments
2.1K shares
13K saves
5.9M followers
29s long
4.4% liked
hookA viewer stops scrolling to watch a muscular man do heavy dumbbell curls in bright gym lighting.
  • Strong appearance. A muscular man in a white tank top lifts heavy weights with bulging arms.
  • Gym setting. Overhead lights and workout machines in the background make the setting clear.
  • Moody music. Slowed music with a heavy beat sets a serious and intense mood immediately.
  • Broad appeal. Bodybuilding and fitness content naturally attract millions of viewers seeking gym inspiration.
retainPeople watch until the end to see the full body reveal and flex poses in the locker room mirror.
  • Show not tell. The video moves from lifting weights to taking off the shirt without needing any speech.
  • Shot changes. 5 shots in 28.6 seconds keep the visual flow steady with a cut every 5.7 seconds.
  • Clothing props. The green joggers stay on screen in every shot to highlight the product naturally.
  • Simple path. Moving from a workout set to a locker room mirror flexing session is clear and direct.
  • Good timing. The video stays short and sweet so the visual reveal never feels boring.
rewardThe viewer walks away feeling inspired to work out and interested in the new workout clothes.
  • Workout motivation. Seeing a fit physique encourages viewers to go to the gym and lift weights.
  • Product interest. The green sweatpants look stylish and practical for working out.
  • Visual satisfaction. The clear muscle flexes and dramatic lighting satisfy fans of fitness aesthetic videos.
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9

@davidlaid James Beardwell · 30 Apr 2025

27.6x outlier

Four muscular fitness creators pose in matching rare black workout tops to show off their fit bodies.

9.3M views
372K likes
1.5K comments
11K shares
17K saves
5.9M followers
14s long
4.0% liked
hookA close-up shot of a fit guy in a beanie with text about a rare item makes viewers stop to see what it is.
  • Close look. A handsome guy in a black beanie looks straight into the camera.
  • Simple room. He is standing in a plain room with bright overhead ceiling lights.
  • Pop music. Upbeat pop music plays in the background right away.
  • Text line. Text on screen says 'We heard these are pretty rare' in plain white letters.
  • Broad appeal. Anyone interested in fitness, gym clothes, or funny group trends will stay.
retainFast cuts show four swole gym bros wearing rare matching compression shirts and flexing together.
  • Silly reveal. A guy in a hooded shirt steps up and flexes his huge chest and arms.
  • Group flexing. Four big fitness guys stand together in matching black Gymshark gear.
  • Playful mood. The guys smile and pose to show off their big muscles and classic tops.
  • Fast cuts. There are 5 shots in 14.0 seconds, changing about every 2.8 seconds.
  • Matching outfits. The matching black shirts make the group look like a cool team.
  • Easy flow. The video moves quickly from one guy to the whole group flexing.
  • Right length. At fourteen seconds, the video ends before the fun feeling wears off.
rewardViewers get a fun, high-energy look at famous fitness influencers posing in rare gym gear.
  • Gym energy. It makes you feel excited to work out and hit the gym.
  • Fun friendship. Seeing four friends pose together feels fun and friendly.
  • Nostalgia hit. Gym fans get to see classic workout gear that is hard to find.
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Hello old friend

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10

@davidlaid David Laid · 30 Jul 2023

24.3x outlier

Two fitness creators pose in a dark gym to show off their muscular bodies.

8.2M views
539K likes
1.6K comments
11K shares
23K saves
5.9M followers
23s long
6.6% liked
hookThe instant view of two remarkably fit people posing in dramatic light grabs attention right away.
  • Fit fitness stars. A lean woman and muscular man stand ready to flex in athletic clothing.
  • Dark gym setting. Strong top lighting creates sharp shadows across their muscles.
  • Rock music track. A heavy beat gives the video a cool and serious tone.
  • Broad fitness appeal. Bodybuilding and workout videos appeal to millions of people worldwide.
retainViewers keep watching to see the full flexing routine and the impressive shape of both creators.
  • Visual flex routine. The pair show off their hard work through movements instead of talking.
  • Confident body posture. Both creators stay calm and focused while striking classic muscle poses.
  • Single camera shot. The video stays on one unbroken take for all 23.4 seconds.
  • Simple gym elements. Dark walls and dark lighting keep all focus on their muscle shape.
  • Easy video flow. The pair step into the center frame and strike poses together.
  • Ideal video length. The short time lets viewers admire their form without feeling slow.
rewardViewers walk away feeling motivated to exercise and work on their own physical fitness.
  • Gym motivation. Seeing well-built bodies inspires viewers to train harder.
  • Fitness admiration. Watching impressive muscle detail feels satisfying.
  • Cool visual vibe. The dark mood and moody music make fitness look exciting.
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11

@davidlaid David Laid · 30 Nov 2023

22.5x outlier

A fit man poses in a gym setting to showcase his muscle growth before starting a winter workout routine.

7.6M views
343K likes
1.1K comments
0 shares
0 saves
5.9M followers
18s long
4.5% liked
hookViewers stop scrolling because the dramatic gym lighting immediately highlights a very muscular body.
  • Person looks. A muscular man stands in a dark gym wearing a tank top and sweatpants.
  • Setting and light. The background is dimly lit with bright overhead gym lights highlighting his arms.
  • Music plays. The rock song Blood Water by grandson plays in the background.
  • On screen text. There is no text on screen to distract from the visual display.
  • Broad appeal. Staying fit and building muscle appeals to a wide audience interested in fitness and self improvement.
retainPeople keep watching to see the full reveal of his muscle condition across different posing angles.
  • Visual proof. The video shows muscle flexing poses directly rather than just talking about progress.
  • Serious mood. The man remains focused and confident while striking different poses for the camera.
  • Shot pacing. The video uses 5 shots in 18.3 seconds, with a new shot landing about every 3.7 seconds.
  • Camera setup. A tripod holding a phone is the main prop that allows him to record his poses.
  • Clear progression. The sequence moves from flexing in clothes to showing off full muscle detail in shorts.
rewardViewers feel motivated to exercise and inspired by the impressive physical progress on display.
  • Feel motivated. Viewers feel inspired to hit the gym and work on their own fitness goals.
  • Want progress. People wish they could achieve a similar level of muscular build.
  • Engagement curiosity. The caption asks to guess his weight, making viewers want to join the discussion in the comments.
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Incoming Winter Arc | Bulk Activated Guess current weight🤔

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12

@davidlaid David Laid · 31 Aug 2023

20.4x outlier

Shirtless bodybuilders show off their lean physiques and flex their muscles in a mirror.

6.9M views
451K likes
2K comments
5.5K shares
16K saves
5.9M followers
33s long
6.6% liked
hookViewers stop scrolling because they see extremely fit bodybuilders flexing in dramatic gym lighting right away.
  • Muscle flexing. Young guys with huge muscles pose shirtless in front of a mirror.
  • Gym lighting. Dim room lights highlight their muscular cuts and veins clearly.
  • High energy track. Fast electronic music plays over the camera footage.
  • No text. The scene relies entirely on strong visuals with no text on screen.
  • Wide appeal. Anyone who likes fitness, lifting weights, or body transformations will stop to look.
retainPeople keep watching to see all the different flexing poses and body angles from the group.
  • Insane physiques. The extreme muscle detail and low body fat keep viewers staring in surprise.
  • Visual demonstration. The athletes show their physical results instead of talking about lifting.
  • Posing energy. The guys look confident and excited as they show off their hard work.
  • Pacing and cuts. There are 2 shots across 33.3 seconds, with a cut around 14 seconds that shifts the mirror angle.
  • Simple camera. A handheld camera setup tracks their movements up close.
  • Clear story. The sequence is easy to follow as each person flexes a different muscle group.
  • Perfect length. The short duration fits the flexing montage without feeling too long.
rewardViewers walk away feeling inspired to hit the gym and work on their own physical fitness goals.
  • Gym motivation. Seeing top physiques makes people want to work out harder.
  • Visual satisfaction. The clean lighting and sharp muscle definition are satisfying to watch.
  • Fitness lifestyle. It reminds viewers of the reward that comes from consistent training.
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New vid live ;)

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13

@davidlaid David Laid · 22 Sept 2024

19.5x outlier

This video is a fast montage of fitness influencer David Laid's trip to New York City, blending gym workouts, crowd events, and park chess.

6.5M views
182K likes
552 comments
3.4K shares
4.2K saves
5.9M followers
41s long
2.8% liked
hookThe quick opening shot of laughing friends immediately hooks viewers into a fun and energetic story.
  • Sudden laughter. A man laughs happily in a dim room while friends cheer.
  • Upbeat soundtrack. Madonna's famous song plays loudly over fast scene changes.
  • Broad audience. Anyone who likes fitness, popular vlogs, or city life will want to watch.
retainFast cuts, impressive gym poses, and funny real-life moments keep the viewer watching until the final inspiring message.
  • Wide variety. The clip jumps between tough workouts, massive crowd events, magic tricks, and park chess.
  • Visual action. Muscle flexing and crowd cheering are shown with constant motion instead of long speeches.
  • Real emotion. The video balances silly laughs with hard gym sweat and real fatigue.
  • Fast editing pace. The video cuts 16 times across 17 shots in 40.6 seconds to keep energy high.
  • Key moments. Card magic, crowd hype, and park chess give the vlog its special charm.
  • Easy story. It feels like a quick tour through an exciting weekend in the city.
  • Ideal length. 40.6 seconds is just long enough to fit many cool moments without slowing down.
rewardViewers feel pumped up, entertained, and inspired by a full day of fitness and city adventure.
  • Fitness motivation. Seeing intense gym sessions makes viewers want to work out.
  • Good vibes. Magic tricks and laughs bring a warm, friendly feeling.
  • Encouraging end. An old chess opponent shares a sweet quote about reaching your dreams.
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🃏♟️💪 tomorrow on yt

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14

@davidlaid David Laid · 14 Nov 2025

19.1x outlier

David Laid shows off his fit physique to announce an upcoming Gymshark sale.

6.4M views
358K likes
1.3K comments
31K shares
8.2K saves
5.9M followers
10s long
5.6% liked
hookA huge muscular back turns to show a fit body as dramatic music starts.
  • Muscular physique. A fit man flexes his defined back muscles.
  • Dark gym setting. The room is dimly lit with harsh top lights.
  • Dramatic music. High energy electronic music starts right away.
  • Broad appeal. Anyone interested in fitness or looking good will stop.
retainQuick pose changes and bright text keep viewers watching until the end date.
  • Show not tell. He poses and flexes instead of speaking to the camera.
  • Focused expression. He works hard to hold intense aesthetic poses.
  • Fast pace. 5 shots in 9.7 seconds keeps the visual energy moving.
  • No extra props. His body and gym shorts are all that is needed.
  • Simple story. Posing clips lead directly to a big date announcement.
  • Right length. The short 9.7 second video fits a quick sale teaser.
rewardViewers feel inspired to work out and know when the big sale starts.
  • Fitness motivation. Seeing a great body makes people want to exercise.
  • Clear information. Viewers learn the exact date for the upcoming sale.
  • Cool visuals. Smooth flexes and good lighting are fun to watch.
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This Sunday code : DAVID10 will give you an extra 10% OFF on the 50% OFF @gymshark BLACK FRIDAY SALE!!! -Sale Goes Live November 16th 11am EST -Whole Site will be Up to 50% OFF -Keep an eye out for my stories there may be a surprise… 🤫

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15

@davidlaid David Laid · 9 Jul 2023

18.3x outlier

A muscular man pulls off his shirt in a gym and flexes his back muscles.

6.1M views
495K likes
1.2K comments
1.7K shares
16K saves
5.9M followers
16s long
8.0% liked
hookA fit man pulling up his shirt grabs immediate focus in the first second.
  • Muscular look. A very fit man wearing a black tank top and headphones stands in a gym.
  • Gym room. The gym is bright with clear overhead lights and a bold red door behind him.
  • Rock music. Heavy rock music plays right from the start to build energy.
  • Broad appeal. Fitness and body reveals appeal to almost anyone scrolling on social media.
retainViewers stay to see his impressive shape when he takes off his shirt and turns around.
  • Physique reveal. He takes off his shirt to show a toned chest and strong abs.
  • Shown directly. He demonstrates his muscle shape through action without saying a word.
  • Strong acting. His calm and intense focus makes the video feel serious and impressive.
  • Frequent edits. There are 8 shots in 16.0 seconds, a new shot about every 2.0 seconds.
  • Gym props. A simple wooden bench and water bottle keep the focus on his training environment.
  • Easy steps. First he shows his front muscles, then he turns around to flex his back.
  • Good pacing. The short length fits a quick physique check without wasting time.
rewardViewers feel motivated to workout and admire his hard work in the gym.
  • Fitness motivation. Seeing his strong body makes viewers want to hit the gym.
  • Satisfying result. Seeing the payoff of dedicated muscle training feels inspiring.
  • Energetic vibe. The rock music combined with powerful poses creates a strong feeling.
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Code DAVID 20% off ⏩ 24H LEFT⏳🦈

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16

@davidlaid David Laid · 14 Sept 2022

15.5x outlier

A fit young man shows off his physique through artistic poses in a dimly lit gym.

5.2M views
235K likes
695 comments
2.8K shares
9.6K saves
5.9M followers
23s long
4.5% liked
hookViewers stop scrolling to see a fit creator flex under moody gym lighting.
  • First look. A fit young man stands wearing a yellow tank top.
  • Dim light. Dark gym mirrors reflect dramatic golden lighting.
  • Steady music. Mood music plays with a deep rhythmic beat.
  • Simple text. The creator shares a short caption pointing to his new long video.
  • Broad appeal. Fitness and body building appeal to a huge global audience.
retainThe smooth camera motion and impressive flexing keep viewers watching until the video ends.
  • Show not tell. The video shows classic muscle poses rather than explaining them.
  • Calm energy. The creator moves with quiet confidence and intense focus.
  • One unbroken take. The camera glides around in 1 unbroken take for 23.2 seconds.
  • Minimal props. Mirrors and camera stands set the tone but the physique is the focus.
  • Easy flow. The creator moves smoothly from front flexing to back poses.
  • Right length. The short time frame fits the simple flexing sequence well.
rewardViewers feel motivated to hit the gym and work on their personal fitness goals.
  • Feel inspired. Viewers feel motivated to exercise and improve their physique.
  • Visual enjoyment. The cinematic lighting makes the fitness clip look like art.
  • Wanting more. Viewers feel excited to watch the creator's full YouTube video.
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New YT vid live ;)

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17

@davidlaid David Laid · 28 Jul 2023

14.5x outlier

A fitness creator shows off his workout outfit and physique in a gym mirror.

4.9M views
236K likes
629 comments
983 shares
4.7K saves
5.9M followers
12s long
4.8% liked
hookViewers stop scrolling to look at an impressive physique and stylish gym clothes.
  • Fit body. A muscular young man stands in front of a mirror wearing a tight black compression shirt and beanie.
  • Gym setting. The background shows a gym locker room with bright lights and red accents.
  • Background noise. The video plays natural room sound from inside the gym.
  • No text. The visual hook relies entirely on the look and lighting without any words on screen.
  • Broad appeal. Anyone interested in gym culture, workout clothes, or body building will stop to look.
retainViewers keep watching as the creator poses from different mirror angles to show his outfit.
  • Visual presentation. The creator shows off his outfit and muscles through simple poses instead of talking.
  • Natural movement. He pulls his shirt edge and adjusts his stance to show his waist and shoulders.
  • Shot changes. There are 6 shots in 11.9 seconds, with cuts at 4.6s, 4.8s, 5.1s, 10.6s, and 10.8s.
  • Gym mirror. The full-length mirror lets him turn and switch angles quickly.
  • Easy story. The video moves smoothly from full body poses to a detailed close-up of the shirt.
  • Good length. The clip lasts under twelve seconds, keeping the focus entirely on the aesthetic check.
rewardViewers leave feeling motivated to hit the gym and dress well for their workouts.
  • Fitness motivation. Seeing a toned physique inspires viewers to stay active.
  • Style inspiration. The compression top and cargo sweatpants offer ideas for gym fashion.
  • Satisfying detail. The final close-up gives a clear look at the shirt texture and branding.
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18

@davidlaid David Laid · 10 Jun 2023

14.5x outlier

A muscular man poses and flexes under bright red lights.

4.9M views
364K likes
1.3K comments
0 shares
0 saves
5.9M followers
28s long
7.5% liked
hookThe viewer stops scrolling to look at the strong body lit up in deep red light.
  • Striking look. A man with big muscles lies on a bench under bright red panels.
  • Atmospheric setting. Deep red light fills the dark room and casts sharp shadows on his skin.
  • Deep bass sound. Heavy bass music plays in the background audio.
  • Broad interest. Fitness and muscle building appeal to millions of viewers who want to stay fit.
retainThe viewer stays to watch the man flex different muscle groups as he changes poses.
  • Visual flexes. The man moves his arms, back, and abs without talking.
  • Physical movement. He shows great control over his body as he turns toward the camera.
  • One continuous shot. The video is one unbroken take that lasts 27.5 seconds without any cuts.
  • Red light panels. The bright LED panels provide all the dramatic lighting in the clip.
  • Simple presentation. The video is easy to follow as he shows off his body.
rewardThe viewer feels motivated to workout and admire a well-built body.
  • Workout motivation. The viewer feels inspired to go to the gym and build muscles.
  • Visually satisfying. The dramatic red lights make the fitness display look cool and striking.
  • Aspirational goal. Viewers who lift weights want a body as lean and strong as his.
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🔴🔴🔴

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19

@davidlaid David Laid · 23 Jul 2023

13.3x outlier

A fast-paced video shows a famous fitness athlete shooting photos around the city to launch his new Gymshark clothing line.

4.5M views
246K likes
514 comments
816 shares
7.9K saves
5.9M followers
15s long
5.5% liked
hookViewers stop scrolling because a fit man picks up a bag under a dark city bridge with heavy beat music.
  • Strong look. A tall, athletic man bends down in gray clothes under a bridge.
  • Moody lighting. Dark concrete beams and cool brick walls frame the scene.
  • Energetic audio. A deep bass beat plays right as the man moves.
  • No text overlay. The clean visuals move quickly without any words on screen.
  • Broad appeal. Fitness fans, photographers, and lovers of street fashion feel drawn to the action.
retainPeople watch to the end because the rapid cuts show behind-the-scenes moments of a high-energy photoshoot.
  • Fast cuts. The video uses 19 shots in 15.0 seconds to keep eyes locked on the screen.
  • Visual story. Viewers see photos taken on the street, on the subway, and lying flat on the pavement.
  • Good props. Heavy camera gear and athletic wear give the shoot an authentic feeling.
  • Easy to follow. Quick clips show the photographer posing models and checking his camera lens.
  • Fits the length. The short 15.0 second duration keeps the energy peak from start to finish.
rewardViewers walk away feeling excited about the new clothing line and inspired by the gritty street photography.
  • Creative motivation. Viewers see how exciting outdoor photography can be.
  • Exclusive hype. Fans feel eager to buy the limited edition Gymshark clothes.
  • Cool aesthetic. The street style makes workout gear look modern and stylish.
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David Laid x Gymshark - Limited Edition 🚨 Download the gymshark e-com app for exclusive early-access to the range Get in early, be ready, on the Gymshark e-com app - August 12th at 10am PST / 6pm BST / 1pm EST to cop* *only for the UK, North America, Germany, Netherlands and Australia 🏴 Official launch date on gymhsark.com : Aug 14th at 8am PST / 4pm BST / 11am EST If you guys are coming to the Gymshark Lift LA event, limited stocks of the collection will be available at the event for purchase! Make sure you secured your free event tickets and i’ll see you there - August 12th and 13th

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20

@davidlaid David Laid · 9 Feb 2021

13.0x outlier

A muscular man poses in dramatic lighting to show off his strong body.

4.4M views
239K likes
1.6K comments
0 shares
0 saves
5.9M followers
30s long
5.5% liked
hookA viewer stops scrolling because a very fit man stands in strong light with dark shadows.
  • Striking look. A man with huge muscles stands shirtless in dark shadow.
  • Lighting setup. Sunlight shines across his body, making his muscles stand out.
  • Background music. Deep music plays softly in the background.
  • No text. There are no words written on the screen.
  • Broad appeal. Anyone interested in fitness, muscle building, or body goals will pay attention.
retainViewers keep watching to see the man flex and change poses in different light.
  • Simple visual. The video shows his fit body instead of explaining anything with words.
  • Serious tone. The man stays focused and looks straight ahead with a calm face.
  • Slow shot speed. There are 3 shots in 30.0 seconds, changing about every 10.0 seconds.
  • Minimal props. A camera on a tripod is nearby, but the video does not work without his strong body.
  • Easy story. The video is simple to follow as he raises his arms and poses.
  • Right duration. The 30.0 second length matches the size of the idea.
rewardViewers walk away feeling inspired to work out and build a stronger body.
  • Fitness drive. Viewers feel excited to hit the gym and lift weights.
  • Body goal. People want to look fit and lean like the man in the video.
  • Calm mood. The simple video and soft music create a calm feeling.
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Breathe - Olivier Orand

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