how they make thembroad appeal, show not tell, simple story, one unbroken take, broad topic, fast pacing, right length, visual look
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Casey Neistat pulls a pin on a jacket to make it inflate with air like a movie prop.
8.2Mviews
201Klikes
1.6Kcomments
44Kshares
20Ksaves
2.8Mfollowers
50slong
2.5%liked
hookCasey holds a bright orange object close to the lens to make people wonder what it does.
Creator look. Casey stands close in dark sunglasses and a white coat.
Bright object. He holds a tiny orange cylinder right up to the camera.
Real sound. You hear his voice and the room with no extra background music.
Broad appeal. Anyone who likes cool gear or futuristic clothes will want to see what happens.
retainPeople watch until the end to see how big and puffy the jacket gets.
Surprising trick. Watching a flat jacket pump full of air live on camera feels like a magic trick.
Show not tell. Casey pulls the pin and lets the loud hiss of air tell the story.
One unbroken take. The clip runs for 50.2 seconds in one single shot with zero cuts.
Key prop. The air cylinder is the main item that makes the whole video work.
Simple sequence. He pulls the pin, steps back, shows the coat swell up, turns around, and talks.
Good timing. The jacket stops filling right as the video reaches its final second.
rewardViewers walk away feeling amused by a real piece of futuristic clothing.
Futuristic fun. It feels like watching a scene from a movie come into the real world.
Satisfying shape. Seeing the thin coat turn into a warm puffy winter coat is pleasing.
Wanting the item. People finish the video wishing they could own an inflating coat too.
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Casey Neistat sets up a video game console and television inside a subway train to play video games with strangers.
2.7Mviews
137Klikes
952comments
0shares
0saves
2.8Mfollowers
44slong
5.1%liked
hookA man wearing sunglasses holds gaming gear on a train platform and announces a wild idea.
Visual look. A man in sunglasses holds a gaming console and TV stand.
Setting. He stands on a subway platform right in front of a train.
Bold words. He says he will set up a console on the train to play a game.
Broad appeal. Anyone who likes games or public fun will want to see if he can pull it off.
retainQuick cuts and happy reactions from strangers keep viewers watching until the very end.
Fun idea. Setting up a giant TV and battery pack on a moving train is silly and big.
Real reactions. Strangers smile, laugh, and take the controllers to play.
Fast pacing. The video has 29 shots in 43.7 seconds, changing pictures every second or two.
Simple story. The clip shows the gear, the setup, the gameplay, and the surprise ending.
rewardViewers feel excited and happy watching strangers connect over a video game.
Fun mood. The video brings a cheerful and wild energy.
Friendly moments. People on the train laugh together and share controllers.
Gaming excitement. Players enjoy seeing a big game played in a strange public spot.
casey neistatmortal kombatxboxsubwaynew york citypublic gamingstreet challengenyc subwayvideo gamesconsole setupgaming setupplaying games in publicsubway fungamer video
Mortal Kombat 1 is out now, check link in bio #MK1Sponsored @mortalkombat this was fun idea but a nightmare to film! much thanks to @jordanstuddard @hunter_weiss and @olav for helping. we went through 2 tvs and 4 giant batteries. most fun part; we gave the tv to the the girl that says ‘only in new york’ her name was Star and she was a star. she was also so psyched about her new tv
Casey Neistat asks viewers in New York City to film him during the marathon and send him the footage.
2.6Mviews
163Klikes
1.1Kcomments
0shares
0saves
2.8Mfollowers
52slong
6.3%liked
hookA man walks aggressively toward the camera holding a cardboard sign asking New Yorkers for help.
Striking visual. A man wearing custom sunglasses and a bright blue jacket walks straight toward the lens in a workshop.
Clear sign. He holds up a cardboard sign that says Listen All You New Yorkers in bold marker.
Direct speech. He speaks directly to the camera with high energy while holding another sign asking for help.
Broad audience. The request targets anyone in a big city who might see him running on race day.
retainThe quick explanations and fun props keep viewers watching to see what he wants them to do.
Clever props. He uses hats, small cameras, big lenses, and a white phone to show how people can film him.
Outfit change. He switches into his running clothes and shows his official race bib so fans can spot him easily.
Clear steps. The instructions are simple to follow as he tells people where to send the video clips.
Moderate pacing. The video has 10 shots across 51.8 seconds, with a new shot about every 5.2 seconds to keep things moving.
High energy. His quick movements and funny faces keep the viewer listening to every word.
rewardViewers feel excited to participate in a shared event and help a creator make a video.
Sense of community. Local fans feel like they are part of a big group project in their city.
Fun task. People get a clear and simple mission to look for him on race day.
Behind the scenes. Viewers see how a creator plans to gather video footage from a crowd.
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if you don’t live in NYC or your viewing this after november 6, 2022 just go a head and disregard it entirely.
