@brandonwoelfel Brandon Woelfel · 5 Jun 2026
273x outlierA photographer shares his trip to an Adobe event in New York City and talks about staying creative.
hookThe video starts with a person spreading clear paste on a big piece of glass with his hands.
- Strange visual. A guy uses his hands to smear clear paste across a huge clear panel.
- Simple backdrop. A clean white wall behind a clear glass sheet gives all attention to the art.
- Upbeat voiceover. Soft music plays while the man speaks clearly about making art.
- Simple text. The word signature appears in plain white text over his head.
- Broad appeal. Anyone who likes making art or watching someone work will stop to watch.
retainFast cuts and inspiring thoughts about art keep the viewer watching until the end.
- Inspiring words. The speaker talks about how ideas matter more than tools.
- Fast cutting. The clip uses 46 shots in 51.7 seconds, changing pictures almost every second to stay lively.
- Behind the scenes. Viewers see real talks, posters, and photos from a big design event.
- Personal touch. The creator shows his own portrait studio session and city walks.
- Clear story. The video follows his trip from making art at home to the event and back.
rewardViewers feel inspired to try new creative ideas and rely on their own imagination.
- Creative drive. Viewers want to go make art without worrying about perfection.
- Good reminder. It reminds creators that ideas are more important than expensive gear.
- Inside look. People get a quick peek at a big design conference in New York City.
This week at Adobe 99U 🎨✨ Being in New York City for conversations around photography, design, and process was such a good reminder that your ideas come first, and technology is simply a tool to help bring them to life Hearing from so many creatives and seeing the way they talked about their own experiences made the whole day feel so inspiring. It brought together so many perspectives on creativity and innovation, but they all came back to the same thing: creating work that feels personal + intentional It was a reminder that everyone’s process looks a little different, and that’s okay!! What’s something you’ve been wanting to explore more in your own work? You can view the replay of the keynotes here: adobe.ly/99Ureplay #CommunityxAdobe #AdobePartner #ad @adobelive @adobe @99u
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